Creative Director
Foodics
Total years of experience :15 years, 8 Months
● Led the innovative design and strategic development for Foodics, overseeing brand presence across platforms like web, mobile, digital TV, and social media. Integrated AI technology to enhance in-house creative processes, improving quality and efficiency by 30%.
● Directed and mentored a diverse creative team across Saudi Arabia, Egypt, UAE, focusing on multi-domain projects including web, print, and multimedia. Utilized AI tools to streamline design workflows, significantly reducing project turnaround times.
● Collaborated with global stakeholders to infuse AI-driven creative excellence into new product ideas and marketing campaigns, resulting in enhanced project engagement and elevated consumer interaction metrics.
As the creative chief, I steer the strategic vision, foster new business opportunities, and champion departmental growth and evolution. I oversee and manage nationwide, cross-platform design and advertising initiatives, budget allocations, and departmental efficiency.
My pivotal role in strategizing and succession planning contributes to both departmental and organizational success. Acting as the key creative and strategic liaison for high-profile global accounts, including E-Fawateercom, MadfooatCom, ALISSAR, Burgeration, Amigo, gig, Nafeesah KSA, Shopanji, CBAHI, and Al-Jaleel, I help shape their brand identity and market presence.
Creative direction and strategy for globally recognized, interactive firm. Ground up development and management of creative department process and strategy, including continued career development planning. Key member of new business development team leading creative vision for new business pitches and client strategy sessions with accounts such as Saudi Aramco, Zain Telecom, McDonald's and SABB bank.
Creative lead in research, vision, and design for implementation. Branding and identity design, web and print design for brands nationwide. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, television commercials and pitch concepts for clients such as Burger King, ARISTON, Midea, Vanellis, AVIS, Abu Kass, Buffalo Wild Wings, WU, Sigma, LG, BAE Systems and more.
Responsible for the creative output of Electrolux, with oversight of the creative processes; the ideation, presentation and execution of branding and marketing communications campaigns; the profitability and creative quality of projects.
Creating identities (logo/branding design). Collaborative work, company research, client meetings, and creative presentations for clients.
