mohammed samman

Co-founded Saudi Arabias first hip-hop entertainment company, which transformed
grassroots artist scouting into a comprehensive platform that supports live events,
artist development, and influencer marketing in both local and international markets.
Directed large-scale concerts, negotiating contracts with artists, suppliers, and
sponsors, which significantly enhanced the overall impact and value of each event.
Produced the Beat & L7n music festival, a three-day event that attracted over 10, 000
attendees and showcased 14 regional hip-hop artists alongside popular Arabic pop
headliners, thereby elevating the visibility of the local music scene.
Collaborated with international artists, actively promoting Saudi Arabias diverse music
landscape and fostering connections that broadened the reach of local talent.
Managed over 10 small to medium concerts in the past six months, each averaging 2000
attendees, which helped establish a steady fan base and increased community
engagement with the EDM genres.

Identified and signed exceptional Saudi artists, enhancing the regional music roster
while promoting local talent on a larger scale, which contributed to a richer cultural
representation in our portfolio.
Coordinated the esport World Cup concerts at Mohammed Abdu Arena, fostering
partnerships with Rotana, MDLBEAST, and Benchmark, which strengthened our industry
connections and led the events team to successful collaborations.
Secured notable performances, including Abdulmajeed Abdullahs and Miamis
appearances at MDLBEAST SoundStorm 2024.
Oversaw VVIP guests experience, ensuring alignment with GEA and the Royal Cabin,
which helped create a seamless and memorable experience for our key stakeholders.

Engaged by the iconic hip hop group Wu-Tang Clan to ensure a seamless experience
during their visit to Saudi Arabia for the Balad Beast performance, which significantly
enhanced their overall tour satisfaction.
Managed all logistical arrangements, including transportation and accommodations, Wu-Tang Mecca Medina,
Islamic

Evaluated new talent, serving as the primary liaison between artists and the label.
Supervised recording, production, mastering, and project delivery for signed artists,
ensuring label coordination.
Secured industry partnerships, enhancing the labels reputation through strategic
alliances.
Curated Hip Hop event lineups.
Assigned to supervise the VIP protocols with the Royal Cabin during Soundstorm.
Secured Empire Records partnership and diversified the genre offerings beyond EDM.
Signed over 10 artists to MDLBEAST records.

Established the Events Department, partaking in Riyadh and Jeddah Seasons, enhancing
brand growth by 38% VS LY.
Devised brand strategies aligned with corporate goals, securing annual budget
approvals.
Directed agencies to develop impactful brand advertising campaigns.
Built sustainable relationships with top market lounges, enhancing brand visibility and
competitor insights.

- Part of Jeddah season managing the main stage in Historic Jeddah
29 events and 15 artists.
- Secured coverage and live interview with Rotan channel & SBC.
- Social Media influencers with over 10M Reach.
- Cover Page in Al Madina News Paper.

Heavy Water The Acid Drop Documentary project

part of Nathan Fletcher Team

1- Got Red Bull Media House as a main media partner and sponsor.
2- Financial sponsorship from Vans and Weedmaps
3- Managing athletes during documentary.
4- Secured the deal to be part of Newport film festival

(Acting as head of marketing department since July 2016 without the title)


Accountabilities:
1- Setting and managing country marketing strategy, Initiatives & execution based on
research & needs.
2- Responsible for turning brand lover into can lovers.
3- Handling creative, media & digital agency retainer team, plan & execution.
4- Responsible for overall Marketing budget in coordination with key functions.
5- 360 activation to all Red Bull events.
6- Partnering up with GEA and GSA and managing all relations.
7- Establish Red Bull as a role model amongst leading youth brands.

Executed budgets and timelines for brand projects, consistently delivering on-time and
under budget while maintaining high standards.
Organized all brand-related events, positioning Red Bull as a dynamic youth brand and
role model through relationship building with key governmental organizations like GEA
and GSA.
Orchestrated media networks and influencer collaborations to promote Red Bulls brand
presence in KSA.
Led projects like Red Bull Bcone and Red Bull Music Academy, overseeing event
marketing and operations.

Accountabilities:
-Plan develop and execute a well-balanced annual marketing plan that serves the local business needs, making full use of Red Bull’s assets by leveraging local and international projects in the local market to build brand awareness and image and generate revenues.
- Establish and manage media, influencers, celebrities and athletes network (personal relationships) in all relevant fields for Red Bull in KSA,
- Support Red Bull regional team in regional and local events.
- Execute the marketing plan dealing with local/international agencies and suppliers.
- Managing athletes and celebrities and pushing the brand by leveraging their social media platforms in an authentic and credible way.
-Monitoring studying and analyzing new marketing trends & consumer behaviors with focusing on Gen Z and the new digital era.

Started As a culture Marketing specialist.

Accountabilities:
1- Culture Marketing:
o Execute annual Culture Marketing plan and deliver on set targets.
o Develop Opinion Leaders and celebrities network and event program across key
cultural scenes.
o Management of collaborator’s structure, agencies and suppliers.
2- Culture Event Management:
o Planning and execution of all culture events in Saudi Arabia.
o Source and tie-up with relevant internal & external partners for events that provide
brand visibility and engagement to Red Bull target audience.
o Build networks with event organizers and governmental links to further strengthen
events activation and sponsorship
o Develop & manage event’s budget.
o Execute a communication campaigns, road shows or PR conferences.
3- Digital Channels
o Manage the production of Red Bull Culture video content.
o Select and manage the right production partners (still/moving images, freelancer, and
digital media).
o Brief the production partners according to the needed messages to be spread out.
o Drive traffic to Redbull.com and digital platforms.
o Creating content videos with celebrities and influence that pays back to brand
awareness by leveraging the artists Instagram, Snapchat & YouTube channels. Over 60
Million views 2016.

Started as a part time event specialist :

o Secure locations.
o Organize and execute events.
o Manage agencies and 3rd parties.
o Develop relations with universities to conduct events and artist meets and greets with
the students.


Accountabilities:
o Building strong long-term media relations locally and regionally.
o Execute media distributing plan for artist’s news tours and albums.
o Building strong relation with main stream international artists.
Artist Management:
o Managing 6 artists within the company.
o Building and growing their social media channels through engaging with the fans
(YouTube, Twitter, Instagram and Snapchat)
o Develop and manage albums and tours budget.
o Pushing artists to perform regionally and internationally.
o Innovation in local events related to artists.
o Select and manage the right partners (still/moving images, freelancer, and digital media).
o Brief partners according with the needed messages to be communicated.