Executive Director-Operations
Al Darwish Contracting & Trading Establishment
Total years of experience :21 years, 2 Months
Al-Darwish Contracting:
Executive Director-2013 to 2014 till date
Responsibility:
• Assured that the organization has a long-range strategy which achieves its mission, and toward which it makes consistent and timely progress.
Provided leadership in developing program, organizational and financial plans for Board of Directors and staff, and carried out plans and policies authorized by Ali Saeed Abdullah Al Darwish Contracting Cont. Est.
• Promoted actively broad participation in all works pertaining to administration, transport, on site operations, workshops operations, improved staffing standards, motivated staff for higher work results, inspected sites, and taken care of onsite safety requirements and ensured smooth operations and business developments.
• Maintained a working knowledge of significant developments and trends in the field of communications, promoted and publicized the activities of the organization, its programs and goals through new presentations.
• Represented the company and point of view of the organization to Existing clients & new organizations, to develop new clientele and business.
Responsibilities handled in relation to Staff.
1. Was responsible for the recruitment, employment, and release of all personnel, both paid staff and volunteers.
2. Ensured that job descriptions were developed, that regular performance evaluations were held, and that sound human resource practices are in place.
3. Developed effective teams of staff for operations on and offsite, with appropriate provision for succession, is in place.
4. Encouraged staff and volunteered development and training, and assisted program staff in relating to their specialized work to the total program of the organization.
5. Maintain a climate which attracts, keeps, and motivates a diverse staff, such as fabricators-Mild Steel & SS, Aluminium fabrication works, carpentry and Civil Construction works.
6. Trained staff on Customer care and understanding, onsite and off-site requirements. Developed a sense of responsibility to develop, manufacture top quality finish in all works.
7. Enhanced the current operations within the workshop, achieved higher production results by motivating the staff and close monitoring of productions and installation. Advanced planning and for delivery and production brought in quick results on completion of projects.
8. Advised and improved operations results by providing technical support and use new production tools and consumables.
9. Introduced the company in new road safety products such as Cable barriers and MS railing barriers. Developed quotations and provided accurate material, designing, fabrication, installation costing.
Specials Skills:
1. Develop Marketing Concepts, oral and writing skills.
2. Can create, manage and innovate content platforms that will live on the product.
3. Product Design, Product Branding & Positioning.
4. Product Management.
5. Campaign Design and Launching.
6. Has an understanding of different media for marketing communication.
7. Develop sales forecast and plan marketing programs accordingly.
8. Can ensure effective marketing communication and planning.
9. Competitive analysis, understanding customer need, Product redesign and enhancing.
10. Has the ability to get results through others.
11. Tactical approach to the market, target customer base, competitors and effective communication.
12. Conflict management.
13. Persuasiveness.
14. Negotiation.
15. Influencing, motivating and leading.
16. Delegation.
17. Team work.
18. Adaptability.
19. Stress tolerance.
Professional Overview.
Responsible for managing the marketing, advertising and promotional activities.
Had taken steps to measure enhance and enrich the position the image of the company through various goals and objectives
Studying market trends and expanding product solutions and offerings.
Have a complete understanding for preparing and adhere to budgets/spending.
Oversee creation and delivery of press releases advertisement and other marketing materials.
Design print ads and publication
Study and ensure brand messages are target oriented and consistent to the results.
Can gather and analyze customer insight.
Study, review branding, work towards nurturing and enriching all external perception of the company for the growth market share.
Has a complete understanding on social circles and can engage consumers on social media.
Can deepen relationships with media to ensure most effective messaging and positioning of the organization of the company.
Can easily manage daily activities with PR, press and marketing communications agencies.
Develop partnerships and relationships with thirds parties to meet strategic objectives.
Identify key marketing opportunities.
Has exceptional project and time management skills.
Has oral and writing skills and can Monitor & report to senior managers on the effectiveness of strategies and ongoing campaigns Can set the scope, implement management & review of marketing campaigns.
Coaching of Marketing associates in various aspects of management.
Product development and pricing, balancing firm’s objectives and customer satisfaction.
Identify, develop and evaluate marketing strategy based on knowledge of establishment objective, market characteristics, and cost and mark-up factors.
Can formulate, direct and coordinate marketing activities and policies to promote products and services working with advertising and promotion managers.
Can compile lists describing product or service offerings.
Can use sales forecasting and strategic planning to ensure the sale and profitability
Can lead all areas of content generation and production across all media platforms
Can take important calculated risks, based on data driven analytics.
Can Implement Customer relationship management (CRM) system; manage company's interactions with current and future customers. Recommend usage of best technology to organize, automate and synchronize sales, marketing, customer service, and direct marketing programs.
Can responsibly collaborate sales department, develop strategic partnership activities and implement the execution of framework and strategic plan on identified areas of sales and other opportunities.
Understand the need of Setting the right pricing and the ability to extract the optimum revenue from the firm´s customers.
Can establish and maintain channels of distribution, there by manage customer value perceptions, through marketing communications, advertising, public relations and sales promotions.
Understand the importance to communicate orally and in writing. interpersonal & persuasion competent.
Can develop strategic marketing plan that effectively and efficiently deliver products or services to end-user.
Has 100% expertise in consumers competencies in applying the three marketing mix variables; product development, marketing communications (advertising, sales promotion and publicity) channel management and in strategic brand management.
Can effectively develop and lead a marketing team that can deliver and execute new concepts, Implement plans, manage conflicts, delegate responsibility, drive results, and business models- as innovator and leader.
Carry the understanding of marketing on the internet has the required knowledge and skills to play a bigger part in the deployment of the marketing mix variables and their coordination to drive, marketing programs.
Feb 2001- Jul 2007 Business Development Manager. - Haden General Maintenance Dubai, UAE.
Marketing is based on developing products based on thinking about the business in terms of Customer needs and their satisfaction. It differs from selling as it is highly technical, it encourages the customer to buy it in exchange to cash successfully.
1. I was recruited to start the company. Successfully Developed the product and Designed it to meet the expectations of the target customers, Introduced services with a creative approach to the cleaning industry.
2. Marketed the services successfully. Won contracts on cleaning, security services supply with prestigious buildings Like City Centre, Emirates Towers, Burj Al Arab, Jumeirah Beach Hotel group, Maritime Mercantile Restaurant division and many other companies Like ZEE television, AVAYA Telecommunications and others.
3. Designed and Developed Products which gave excellent benefits to the target customers and brought great business to the company.
4. Recruited Personals, most suited for the industry. Trained Personals on Hygiene levels, motivated personals, helped and trained them on site requirements.
5. Designed pay scales which gave excellent results in terms of productivity and profits to the staff and the company.
6. Selected and trained personals on machinery and usage.
7. Selected Chemicals after pre-production and analysis best suited for the industry.
8. Developed style, method of application with technical requirements and support of sealants, and cleaning techniques for different locations and materials.
9. Usage, usability analysis has helped me design jobs which had a positive effect on services and approvals from our happy clientele.
10. I have shown great responsibility and demonstrated my skills in marketing our services as a product. Concepts that appealed with the price, placed it right in front of the customer and promoted it beneficially.
11. Enjoyed great relations with the customers, this has helped in implementation of the rightly designed product which again developed sales.
12. My communication skills helped me design informative broacher's, flyers, posters. placed target oriented adds in magazine and news papers for various resourceful requirements for the company.
Achievements:
I have won contracts on introduction stages.
Executed projects using outsourcing facility.
Generated profits which helped in building base for the company.
Improvised the company using minimum investments.
Generated excellent results in terms of profits.
Hired the right staff, developed facilities.
Developed excellent clientele base.
Used creatively tools, equipments and machinery
Arranged and design routing for transportation of goods and staff.
Provided training to the staff and there by establishing the company from a very low level to an excellent position in the market
Facilities Manager Oil Field Testing Services Dubai, UAE
Marketing & Facilities Manager. (Comfort Zone- Marketing and Product Development and selling it profitably. Design the product, package it nicely, price it properly and make it exciting to the end user.
1. OTS opened its office in 1996 Abu Dhabi.
2. Completed all the official paper works from sponsor ship related works to licensing.
3. Marketed Oilfield Testing Services to ADCO & ADNOC.
4. Designed Introductions.
5. Gave Presentations.
6. Developed Quotations.
7. Coordinated UK office, Arranged accommodations for new recruits from UK.
8. Arranged Transportation and equipments for the Abseilers.
9. Taken care of all the paper works and office administration works initially for the next 6 months.
10. Successful mobilization of Abseilers to Adnoc on Testing projects.
11. Developed QAQC standards and procedures for different projects for on-shore operations. Later on was promoted as Facilities Manager On-Shore Operations.
12. Introduced the company as a facilities management company to Jumeirah Group Beach Hotels.
13. Won first contract for providing Abseiling facilities and training to Burj Al Arab-Dubai. Emirates Towers Office and Hotel Towers-Dubai.
14. Developed concepts that won excellent contracts for supply of Security Personal and equipment supply/Training to the Hotel Managements.
15. Providing External Cleaning services to the Hotel & Office towers along with Burj Al Arab.
16. Won 52 Floors Internal Contract through strategic marketing and communications skills.
17. Introduced excellent applications on maintenance and cleaning contracts. Trained personals on Machinery and other applications.
Assistant Manager Sales & Marketing from Feb 1994 to Jan 1996
Responsibilities Handled:
I was selected to represent the companies’ smooth operational development and coordination with existing clients. The clients were Jumeirah Group of Hotels- Airport Hotel, Metropolitan hotel, Emirates Towers, Burj Al Arab Dubai & Ritz Carlton.
• Improved Operations - of Different Sites.
• Handled 50 different Sites and 300 staff members and Supervisors.
• Planned Supply of Cleaning and Security Staff for different locations.
• Arranged and coordinated transport requirements, executed duties on supply of machinery, tools, equipments and consumables.
• Assigned and selected staff on operational requirements.
• Observed and inspected health & safety issues,
• Ensured that Job description were in place for different sites.
• Maintained staff roasters and monitored supervisors and work procedures.
• Handled Mobilization of staff, storage and accommodations facilities.
• Ensured that clients were happy and satisfied with the executed services by taking care of staff presentation issues on different sites.
• I had introduced Abseiling Technique within the company by identifying site requirements of a special job on cleaning and inspection facilities.
• Hired Abseilers and arranged training and certification program for the trained staff as per international safety standards.