محمد شاكيل

Focusing on Centrepoint - -

Overall taking care of 25 Centrepoint across

Overall taking care of 13 Centrepoint across ( Jeddah / Makkah / Madinah )
•Maximum sales and profit contribution of the brand by executing planning and sales functions, stock allocations, inventory replenishment, stock management, and retail price architecture.Establish lasting professional relationship and best working practices.Develop marketing initiatives, employ innovative promotional strategies and ensure the brand appropriately represented and portrayed in the market
•Defines and implements business strategy with a specific focus on: net sales, conversion, personnel productivity, margin, space productivity and customer satisfaction
• Oversee compliance of Mall Managers with sales and record-keeping procedures as per the SOP’s.

In charge of Centrepoint Dome / Haddab /Al Rajhi Makkah, two year each for these mall stores.
•Comprising each with four concepts ( Babyshop, Shoemart.Splash, Lifestyle )including Homecentre measuring in area with each store from 60 - 75000sq ft.Where on all these stores ranked first three position in terms of Sales and returns.
•Daily day to day activities include cross verifying of all policies and procedures are in line with management requirement and all the stanadards are set as per the guidelines.
•Monitoring the activity of loyalty card programme, developing customer database to extend customer loyalty
•Played instrumental role in branding “Cityplaza converting to Centrepoint “ensuring all the new features and product of stores are in line as per business requirement
•Confirming Dome the Anchor store with highest sales and turnover across region for continuous three calendar year.
As Concept Managers

P&L projections.
•Recommends business plan budgets.
•Plan promotions in line with marketing calendar.
•Staff, in line with agreed business plan.
•Brand profiling, ensure stores maximise use of space, layout based on sales or seasonal history in accordance to brand image.
•Action plans on shrinkage to reduce losses
As

the entire Jeddah Area and also works as an Assistant Regional Concept Manager.
•Responsible for expansion plan of opening new shoemart in western region in KSA.
•Responsible for meeting budgetary and sale targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators.
•Manage the performance and development of store managers to drive and maximize the sale performance throughout the Area.
•Oversee compliance of Store Managers with sales and record-keeping procedures as per the SOP’s.

Re-organized, motivated, implemented weekly training’s to develop a sales force of 20.
•Introduced and implemented self-improvement objectives to encourage participation and learning.
•Building customer rapport & improving customer service standards to satisfaction.
•Achieved business objectives for the financial year.
•Attending & developing customer rapport to provide them best shopping experience.
•Responsible for merchandising & replenishing the sales floors.
•Monitoring incoming-outgoing stock transfers & implementing shrinkage control.
•Handling the IBM Point of Sale system & generating daily sales reports.