Mohammed Al Sherkawy

Senior Strategic Marketing Specialist is directly reporting to the Vice President and working in parallel with the Away from home sector sales team.

Main Tasks are:

• Value assigned market sectors, segments and sub-segments
• Develop, and refine related external market data sources
• Identify and maintain ownership structures among potential customers
• Determine segment supply structures such as use of intermediary suppliers
• Identify important customer behaviors such as purchasing strategies
• Gather and maintain information related to segment attractiveness (see Strategy)
• Work with Sales to quantify relationship between resource deployment and account maintenance.
• Contribute to a Unified Planning Model that compiles all strategic market information.
• Participate in annual Business Planning and periodic Strategy Updates
• Gather competitive intelligence in market
• Participate regularly in field sales calls and customer visits/interviews
• Design and lead customer surveys
• Gather and maintain customer feedback, share findings, and maintain a customer and strategic actions.
• Participate in Supply and Operations Planning meetings particularly to manage sales volume forecasts.
• Maintain and analyze data on customer/product turnover
• Determine market segment customer targets and priorities
• Perform analyses on specific customers or particular customer segments
• Determine and refine all product, service, and delivery customer characteristics
• Work closely with Product Managers to identify product or service gaps and get them filled
• Contribute to the development of sales incentives.

Market developer position works in parallel with Away from home sector sales team, and it was created after launching detergent portfolio, each market developer leads a team of technicians that support him in installing dispensers at customer premises.

Main Tasks are:

• Manage and lead team of technicians to train, evaluate and develop them to be eligible for their job role.
• Daily follow-up with sales team leaders and each salesman regarding their required order status in term of delivery and service.
• Stock monitoring on daily basis for liquid detergent items.
• Conduct market visit with each salesman to train, and develop them on how they should introduce the product.
• Responsible for demonstrating the detergent items and presents them to big customers if needed.
• Daily follow up with customer service department regarding order status in terms of delivery, and pending orders.
• Responsible for collecting data from the market regarding competitions, and provide market analysis.

From March 2012 Till Dec 2014 Working as Product specialist handling the following Lines:
• Aluminum Foil.
• Cling Film.
• Polyethylene products.
• Baby Diapers.
• Adult Diapers.

From Dec 2014 till Nov 2017 I've handled Away From Home (AFH) line in the following sectors:
• Kitchen and restaurant.
• Institutions sector (Hospitals, Clinics, and Companies)

In Away From Home sector I've handled the following Lines:

(Aluminum foils, Cling Film, Baby diapers, Adult diapers, Under Pads, Napkins, Feminine Napkins, Facial Tis-sues, Coasters, Dispensers, toilet tissues, and Hygiene solutions).

Main Tasks are:

• Conducting estimated market value analysis for any potetial items.
• Submitting monthly forecast, and Forecast accuracy.
• Weekly sales follow up in order to meet forecast.
• Assisting sales departments with marketing activities according to the yearly business plan
• Submitting monthly sales report for top management.
• Marketing activities and communicating with suppliers.
• Monthly visits to remote areas in order to insure coverage and sales support.
• Handling customer complaints and finalizing it with responsible departments.
• Conducting consumer panel test for any newly launched item.
• Pricing and launching of new products.
• Conducting data sheet along with market visits to discover competition prices and coverage.
• Forecasting by product line / by SKU.
• Presentations and Product development for Sales and merchandising team.
• Collaborate with designers team on marketing materials.
• Managed project deadlines and monitored milestones through completion stage

Handling Beirut district, with all sectors (Key account, Class B, Retail A).

Main tasks:

• Maintained knowledge of current sales and promotions, policies regarding payment and ex-changes, and security practices.
• Negotiated prices, terms of sales and service agreements.
• Met existing customers to review current services and expand sales opportunities.
• Prepared reports by collecting, analyzing, and summarizing information.
• Kept detailed records of daily activities using online customer database.
• Prioritized tasks and projects to meet tight deadlines.
• Quoted prices, credit terms and other bid specifications.
• Selected the correct products based on customer needs, product specifications and applicable regulations.
• Contacted new and existing customers to discuss how their needs could be met through spe-cific products and services.

Handling Beirut district, with all sectors (Key account, Class B, Retail A).

Main tasks:

• Organized merchandise racks by size, style and color.
• Organized and tracked departmental receipt flow for new and reordered merchandise.
• Led merchandise selection, pricing, planning and marketing.
• Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.
• Negotiated prices, discount terms and all transport arrangements for merchandise.
• Created visual marketing and styled window displays.
• Ran mark-down reports, managed stock replenishment and analyzed buying reports.
• Removed damaged, out-of-code, not-in-set and discontinued items from displays.
• Completed stock orders and managed inventory levels.