Mohammed Zahee Kottatil

• Managed Google Ads Search & Performance Max campaigns delivering 8.39K clicks and 4.68K conversions at AED 1.79 avg. CPC on
AED 15K total spend via bid optimization and asset testing.
• Drove B2B lead generation via Meta and LinkedIn Ads targeting HR Managers and Procurement Decision-Makers through strategic
audience segmentation and retargeting.
• Managed Amazon, Noon & Tradeling listings for 250+ SKUs — achieving 5K+ units sold and AED 30K+ in sales volume; improved
ROAS and reduced ACoS using Amazon Ads.
• Executed integrated SEO & PPC strategies achieving a 35% conversion rate through keyword optimization, landing page alignment,
and continuous KPI tracking.
• Built and managed full social media presence across Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube focused on
organic growth and content strategy.

• Generated 1, 500+ qualified leads at a 40% conversion rate through targeted Google Ads & Meta Ads campaigns with continuous
audience segmentation and optimization.
• Led end-to-end SEO strategy — achieving #1 Google SERP rankings and a 50% increase in organic traffic through keyword research,
on-page optimization, and link-building.
• Implemented WhatsApp Marketing automation via WATI to streamline lead nurturing, automate communication, and improve the
response-to-conversion pipeline.

• Managed 100+ lead generation campaigns across Facebook, Instagram & Google Ads, acquiring 2, 000+ qualified leads through
strategic targeting and continuous A/B testing.
• Drove a 50% increase in organic traffic and improved SERP rankings through advanced SEO including keyword research, on-page
optimization, and technical SEO.
• Boosted conversions by 25% and website traffic by 40% through PPC performance campaigns and landing page optimization.
• Leveraged Google Analytics to track KPIs, analyze audience behavior, and drive data-driven decisions to maximize ROI and ROAS.

• Managed live digital marketing projects across multiple industries implementing end-to-end SEO, SMM, and Performance
Marketing strategies.
• Reduced ad spend by 20% while improving campaign performance and ROI through data-driven optimizations and audience
refinement.