Mohammed ziad Ben Mahcene

• Scaled a full-service digital marketing agency, delivering end-to-end digital strategies including
SEO, SEM, social media, email marketing, and performance advertising for diverse B2B and B2C
clients.
• Managed digital marketing budgets across multiple client accounts, ensuring optimal allocation,
spend efficiency, and maximum return on investment.
• Led brand-building initiatives from digital strategy through execution, including visual identity,
content distribution, and multi-channel campaign deployment.
• Mentored and developed a team of digital marketers, content creators, and junior specialists,
enhancing team capabilities and improving overall agency performance.
• Established and executed digital marketing strategies to distribute content effectively across
owned, earned, and paid media channels.
• Maintained consistent brand messaging across all digital touchpoints and social channels for
diverse client portfolios.

• Provide end-to-end digital marketing services to startups and technology-focused businesses,
including strategy development, social media management, content creation, and campaign
execution.
• Specialize in branding, campaign planning, content marketing, and driving online growth through
data-driven decision making and performance optimization.
• Manage full project lifecycles from initial client consultation and needs assessment through
strategy development, execution, and performance reporting.
• Stay current with emerging digital marketing trends, platform algorithm updates, and AI tool
integrations to deliver cutting-edge solutions.

• Led B2B sales initiatives across GCC markets, leveraging digital marketing expertise to identify
prospects, build relationships, and close deals for digital solutions and training programs.
• Contributed to 75% growth in brand awareness through strategic digital partnerships, co
marketing campaigns, and digital PR initiatives.
• Sold digital courses and marketing solutions via LinkedIn and structured outbound strategies,
consistently exceeding monthly revenue targets.
• Worked closely with marketing teams to align digital campaigns with sales objectives, lead
nurturing, and conversion funnels. GCC markets.

• Led B2B sales initiatives across GCC markets (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman),
identifying prospects, building relationships, and closing deals with enterprise and SME clients.
• Contributed to 75% growth in brand awareness through strategic partnerships, co-marketing
initiatives, and digital PR campaigns.
• Sold digital courses and training programs via LinkedIn outreach and structured outbound sales
strategies, consistently exceeding monthly sales targets.
• Worked closely with marketing teams to align sales campaigns with digital marketing content,
lead nurturing sequences, and conversion funnels.
• Developed deep understanding of GCC business culture, procurement processes, and regional
market dynamics. Increased client base 68% 75% growth in brand awareness Generated consistent revenue from digital LinkedIn

• Developed and executed comprehensive digital marketing strategies across SEO/SEM, email
marketing, social media, and display advertising channels, aligning all initiatives with broader
business objectives and revenue targets.
• Managed and optimized paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads),
implementing rigorous A/B testing protocols and data-driven optimizations that improved
conversion rates by 80% and maximized ROAS.
• Analyzed end-to-end campaign performance using Google Analytics and advanced analytics
dashboards, generating weekly performance reports with actionable insights for continuous
improvement and budget reallocation.
• Collaborated with cross-functional teams (design, content, sales, product) to create landing
pages, optimize digital user experience, and increase customer satisfaction and revenue.
• Instrumented conversion points across multiple channels and optimized user funnels to reduce
drop-off rates and improve overall conversion performance.
• Evaluated emerging digital marketing technologies and provided thought leadership on adoption
of AI tools, marketing automation, and new platform features.

• Planned and executed digital marketing strategies for the Academy for Women Entrepreneurs
(AWE) program, including social media, email marketing, and content distribution campaigns.
• Measured and reported performance of all digital marketing campaigns, assessing results against
goals (ROI and KPIs) and optimizing based on insights.
• Identified trends and insights from digital analytics, optimizing spend and performance to
maximize program registrations and engagement.
• Collaborated with program coordinators to ensure consistent messaging, impactful community
outreach, and brand integrity across all digital channels.
• Created and maintained editorial calendars to deliver targeted content to specific audience
segments.

• Managed comprehensive social media strategies for the Academy for Women Entrepreneurs
(AWE) program, raising program awareness and driving engagement among aspiring women
entrepreneurs across Algeria.
• Developed and executed targeted digital campaigns across Facebook, Instagram, and LinkedIn,
significantly increasing viewership, audience reach, and engagement metrics.
• Created compelling content calendars, wrote copy in Arabic and English, and produced visual
assets to encourage program registrations and participation.
• Monitored performance metrics and audience insights using social media analytics tools,
continuously optimizing content strategy to maximize registration growth and audience
retention.
• Collaborated with program coordinators and U.S. Embassy staff to ensure consistent messaging,
brand alignment, and impactful community outreach.