Digital Marketing Strategist
New Era Technology
Total years of experience :9 years, 9 Months
-Search Engine Optimisation (SEO): Developing strategies to increase number of visitors to website by getting high-ranking placements in search results
-Keyword Research and Web statistics analysis
-Technical SEO audits to identify areas of improvement
-Proficient with tools such as Google Analytics / Search Console / Tag Manager
-Search Engine Marketing (SEM) / Pay Per Click (PPC) campaigns: Sponsored online advertising paid for by the business to appear alongside non-paid search results
-Campaign launches/management, Budget / Bid management, A/B testing
-Strong attention in detail to launch campaigns and Content with accuracy and focus
-Execute and Improve all paid search tactics through hands-on day to day optimisations
-Increase CTR with compelling ad copy enhancements and creation
-Social Media Marketing (SMM): Developing a distinct online presence by promoting quality content through social media channels such as Facebook, Twitter, Google My Business and LinkedIn
-Developing and Integrating Content Marketing strategies
-Brand Awareness / Lead Generation campaigns (B2B)
-Creating Email databases for Lead Generation (via Tele, LinkedIn/ Subscription/ Demo/ Partnership forms online)
-Design and Implement direct Email Marketing campaigns using popular tools (Mailchimp)
-Communicate with Sales team to have a full understanding of their key goals, competitive landscape, and Industry trends
-Providing accurate Reports and Analysis to company management to demonstrate effective Return On Investment (ROI)
-Researching new online media opportunities that may benefit the business including mobile, social media, blogs and forums
-Build, Plan and Implement the overall digital marketing strategy
-Manage all digital marketing channels
-Prepare and manage digital marketing budget
-Oversee all the company's social media accounts (Google+, Snapchat, Twitter, Facebook, Pinterest, Tumblr and Instagram)
-Manage and improve online content, considering SEO
-Monitor competition and provide suggestions for improvement
-Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
-Liaise with Sales and Design teams to optimize customer experience and ensure Brand consistency
-Organic engagements on different social channels as part of Online Reputation Management
-Documentation, implementation and monitoring of business through e-commerce sites (Souq.com)
-Measure ROI and KPIs
-Stay up-to-date with digital technologies developments
Creative Designing
Illustrations
Photoshop
Branding
-Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
-Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
-Implement link building campaigns in coordination with client SEO goals.
-Development and execution of communication/content strategies via social communities in coordination with SEO goals.
-Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
-Experience with website analysis using a variety of analytics tools including Google Analytics.
-Working with popular keyword tools.
-Implementing Competitor Site Analysis.
-Knowledge of HTML and website administrations.
-On-Page optimisation activities like Title Tag, Meta Tag Description, Meta Tag Keywords, Image Alt Tags, URL Structuring, etc..
-Off-Page optimisation activities including Article Submission, Directory Submission, Press Releases, Blog Commenting, Social Profiles, Social Bookmarking, Local Business listings, Infographic Submission, etc..
The project is to evaluate the performance and correctness of the upcoming BlackBerry smartphones in the field (Stationary and mobility) against the available carriers in Middle East and monitor the defects/issues throughout the software development life cycle. The aim is to test and ensure that the new BlackBerry smartphones are Bug free and second to none in the market.
Field testing of Mobile devices in multiple countries against live Mobile Networks using various generations(2G, 3G, 4G) of mobile wireless technology.
SKILLS: User Acceptance Testing, Application Testing, Throughput Testing, NW technologies (GSM, GPRS, EDGE, UMTS, LTE), Logs Analysis, BlackBerry (Logging Tools, Devices/Software), Technical Report Writing, Defect Management tools (JIRA).
Working closely with other team members so that proper testing procedures are followed and the deadlines are met for technical reports addressing the testing results.
Preparing daily and weekly technical reports of the testing activities performed.
Flashing the right devices with right software (builds) according to the weekly/daily test plan. Finding defects, retesting and reporting of defects.
In case of any observed defects, ensuring to get the right logs using the QXDM and BBSW logging tools to present the feedback to the Blackberry software developers.
Field tests, such as radio/audio performance tests and software verification on mobile handsets (GSM, UMTS, and LTE) and accessories like hands-free and GPS.
Finding the proper network/testing scenario for mobility testing like Inter-RAT handover, Inter cell reselections, TA/LA/RA/RNC/Cell changes etc. for available carriers (STC, Mobily, Zain).
-Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
-Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
-Help to create and support marketing content to socialize and use for social media purposes.
-Implement link building campaigns in coordination with client SEO goals.
-Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
-Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
-Communication to team and management on project development, timelines, and results.
-Work closely with the other team members to meet client goals.
-Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
-Working with popular keyword tools.
-Implementing Competitor Site Analysis.
-Knowledge of HTML and website administrations.
-On-Page optimisation activities like Title Tag, Meta Tag Description, Meta Tag Keywords, Image Alt Tags, etc..
-Off-Page optimisation activities including Article Submission, Directory Submission, Press Releases, Blog Commenting, Social Profiles, Social Bookmarking, etc..
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