Mohammed Shehata, Global Product Manager

Mohammed Shehata

Global Product Manager

Croma Pharma

Location
Austria
Education
Master's degree, Masters of Business Administration - MBA (Marketing & Sales)
Experience
14 years, 0 Months

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Work Experience

Total years of experience :14 years, 0 Months

Global Product Manager at Croma Pharma
  • Austria - Vienna
  • My current job since April 2021

- Management of the product portfolio, including launch activities.
- Product life cycle management on a global level.
- Identification of new product ideas within the product group through gap analysis.
- Execution of market research, competitor analysis, monitoring of market development, and preparation of business plans.
- Guiding the sales teams to ensure they are well-equipped on both the scientificand communication levels.
- Active and sustainable KOL management to generate insights and derivebusiness-relevant activities.
- Working in cross-functional teams together with Medical Affairs, RegulatoryAffairs, and R&D.

Team Lead Global Product Management at Croma Pharma
  • Austria - Vienna
  • My current job since March 2023

- Mentoring a team of two global product managers for medical devices and skincare.
- Leading product managers supervise the product development process from beginning to end.
- Strategic planning of product portfolio.
- Overseeing the evaluation of end-user needs and product requirements to align them to the product life cycle.
- Coordinating with the development, marketing, and senior management teams.
- A key point of contact for the strategic suppliers.

Regional Marketing Manager at Fronius International
  • Austria
  • March 2019 to April 2021

- Responsible for local marketing departments in Western & Southern Europe, Latin America, Asia Pacific, Middle East & Africa.
- Working closely with local marketing specialists in planning and reviewing of local marketing budgets & activities.
- Ensuring the alignment of the local marketing plans with the global marketing strategy.
- Supporting the execution of marketing plans locally.
- Ensuring consistent implementation of Fronius brand strategy.
- Defining & monitoring of KPIs for local marketing departments.
- Developing & ongoing optimization of processes to improve the quality of local marketing.
- Developing & ongoing optimization of the global skills development program for marketing employees worldwide.
- Recruitment of local marketing specialists together with the General Managers of Fronius subsidiaries.

Senior Product Specialist at lundbeck
  • United Arab Emirates - Dubai
  • July 2013 to September 2018
Product Manager at Lundbeck
  • United Arab Emirates - Dubai
  • March 2017 to September 2018
Medical Representative at janssen pharmaceutical companies of johnson & johnson
  • Saudi Arabia - Jeddah
  • June 2011 to June 2013
Medical Representative at Pfizer
  • Egypt - Cairo
  • December 2009 to May 2011

Education

Master's degree, Masters of Business Administration - MBA (Marketing & Sales)
  • at WU Executive Academy
  • September 2020
Bachelor's degree, Pharmaceutical Sciences
  • at Faculty of pharmacy - Ain Shams university
  • May 2009

Degree : Excellent with honors

Languages

English
Expert
Arabic
Native Speaker
German
Intermediate