Head of Digital Analytics
Al Rajhi Takaful
Total years of experience :12 years, 9 Months
Al Rajhi Takaful - Head of Digital Analytics - Reporting to Chief Digital Officer
Key Responsibilities
• Responsible in building end to end capabilities around advanced digital functions of analytics including Artificial intelligence, Robotics, machine learning and data attribution models including selecting global vendors, setting up infrastructure (Hardware and Software) and maintenance
Current project designed, development and onboarding of On-Premise digital analytics with PIWIK Pro suite for full marketing stack and automation enablement - Mobile Apps, Audience Management, Websites (B2C & B2B Portal tracking and measurement
• Driving Strategic initiatives across organization level integration of intelligence across digital channels including
Websites - B2B, B2C, Partners, APIs, Web services, Mobile, Kiosks and all new initiatives
• Responsible to support C-Level management in monitoring and controlling insights and optimization
Efforts across digital channels
• Building world-class teams and digital analytics infrastructure with budget of 5-Million-dollar Annually
• Representing and public participation of published information to industry in the region and globally
Summary:
Started career in Digital in the year 2008,
Various Awards Winner (IBM, Yahoo) and Global Keynote speaker (Digital Internet of Things)
Strong mix of academics and professional experience at world renowned organizations and institutions
Certified experience in advanced tools for analytics, e-commerce, Marketing and Project Management
Reporting to SVP/Board Members
University relations
Have worked closely in leading universities for conducting workshops on Business Analytics, Commercial and Digital Marketing tools
Key Projects and achievements @QR:
Digital commercial Integration projects - Qatar Tourism, FIFA Worldcup, MotoGP - 2018-Till date
Advanced analytics business operations projects integration for Qatar Airways - 2015-2018
Driving Digital transformation and Commercial insights & visibility on $1 invested or $10Billion Revenue generated
Commercial Systems Integration of new products, testing and reporting of all consumer facing functionalities (Working with Consulting vendors - BCG USA (Strategy), EY (VAT Implementation)
E-Commerce Marketing & OTAs Management (Expedia, Tripadvisor, Skyscanner) - Global Digital campaigns
RFP/RFI - Floating requirements and contracts for advanced technical tools (B2B, B2C) for E-Commerce management
)
• BAO (Business Analytics and Optimization) Project
support for world wide clients
• Leading teams for digital analytics projects
• Improved conversions (+50%) for
Suite of products – Qatar Airways –
Full Time