Business Head
Apparel Group
Total years of experience :25 years, 6 Months
Apparel Group believes in turning dreams in to reality and we give everyone our customers, our stakeholders, our employees - an equal opportunity to do so . Working with the E-Commerce arm of Apparel, 6thstreet.com & taking care of the entire Beauty, Fragrances & Private Label divisions.Developing & giving direction/vision to accomplish task of maximizing throughput, improving quality, in developing exclusive fragrance & Beauty Private label catering to 20+ Celebrities and SMI working exclusively on the 6thstreet.com (www.6thstreet.com) • Handling product development and impacting brand financials, owning P&L accountability & big picture strategy that builds businesses, overcomes challenges, drives missions, generating positive ROI deliverables and measurable market leadership through informed and experienced backed decisions. • Ensuring streamlined procurement of all regional & International fragrances brands, onboarding the top of line Beauty Brands, & procuring ingredients & specialty chemicals, essential oils, raw materials & aroma ingredients. • Offering expertise knowledge of fragrance sphere in managing the overall operational performance and revenue generation of the exclusive fragrances and oriental perfumes for the Social Media Influencers and celebrities for the online retail of their exclusive PL Brand. • Sourcing and selecting superior quality of Agar-wood, Dahn al oud, fragrances from different parts of Asia and Europe
Boutiqaat Group is the largest online social platform for beauty, cosmetics, fragrances & fashion accessories in GCC, and is exclusively working with 500+ Celebrities, fashionistas, SMI, bloggers and beauty experts. Having 400+ million followers and recognized as one of the biggest start-up in MENA also having presence in Kuwait, UAE, South Korea, China & Turkey. • Provided direction/vision to accomplish task of maximizing throughput, improving quality, service and reducing operating costs for Private label exclusive Perfumes for catering to 50+ Celebrities and SMI working exclusively on the Boutiqaat Platform. • Handling product development and impacting brand financials, owning P&L accountability & big picture strategy that builds businesses, overcomes challenges, drives missions, generating positive ROI deliverables and measurable market leadership through informed and experienced backed decisions.
Kuwait•Managed the entire remit of business development and expansion across Asia & ME (India, Iran, Bangladesh, Egypt, Lebanon, Tunisia & Sri Lanka), CIS & Europe for the groups Perfumery brand to drive sales & margin objectives.•Established 6 Tango Retail boutiques in KSA in Riyadh, Jeddah, Al Hessa and Mecca and introduced a Marketing Agent for Tango Perfumes in Jeddah, boosting growth by 60% (SAR 15 MN) from Institutions, Wholesale and Travel Retail Sales.•Pioneered the Franchise Marketer concept for UAE region and set-up an Exclusive Franchise in Dubai. Concluded major deals with leading companies to operate Tango Retail Kiosks across UAE•Expanded footprint in North, East & South India and achieved significant growth of USD 8 MN through distribution network in the 1st year•Achieved a whopping 60% growth in the 1st year by rebranding Qatoof Gifts and Novelties Stores in Kuwait into Tango Retail Boutiques and added new product lines Viz. Tango Perfumes in Oriental & French segments, Ladies handbags.•Launched an exclusive Fashion Retail Boutique for Niche Perfumes brand TADUM -France in Jan 2016 and designed plans to open 6 retail stores in the first year of operation•Head-hunted to provide thought leadership, direction to Tango International Group with specific focus on in Perfumes, leather accessories, ladies’ shoes, handbags, jewelry & Watches.
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• Developed and nurtured relations with Global Fashion Retail & Fragrance Brands including Tango, Leonardo Valentino, Topaz, Optima, Rovina Charles Jourdan Ladies Shoes - (Paris), Ghibli -Handbags(Italy), Maria Cerruti -Shoes & handbags, (Italy) Atyab Al Massara & Tadum - (France) • Presided over day-to day management & operations of company business, products and services, including P&L and operating budgets as well as the strategic and tactical planning. • Employed extensive financial acumen in reviewing and presenting robust business plans, profit and loss analysis, brainstorming with business heads on KPIs.
• Provided leadership to retail, institutional and operations for Ajmal business in Kuwait & Bahrain; applied tactical strategies and action plans that drive sales, revenue, target attainment as well as market share expansion while keeping costs controlled. • Orchestrated a variety of business developmental and expansion activities to create interest, demand and recognition for Niche range of retail perfumes for exclusive boutiques in targeted market thereby increasing revenues/ profitability and expanded market presence • • Defined business strategy, operating plan and P&L roadmap and established new SBU and Institutional Sales Vertical in Kuwait & Bahrain as well as instrumental in executing new product launches from conceptualization to shelf stage • Contributed knowledge pertaining to market dynamics with key emphasis on competitor activities and demographic specifics to capitalize on potential opportunities and assure consonance with ever changing business environment. • Reported sales team’s performance to senior management via reports/ presentations while advised management to rightly incentivize sales team for better performance/ results. P
• Contributed in enhancing brand visibility for Bailey's brand by 45% in Uttar Pradesh & Uttarakhand within a span of 6 months
• Led Frooti to 12% growth in traditional markets
Responsible for the Sales & Marketing operations in Delhi for Hello mineral water bulk gallons and dispensers, through a chain of Dealers, super stockist and Authorized retail stores. In addition to responsible for placement of Natural fruit juices and Mineral water bottles with institutional customers like Railways, Airlines, hotels and corporate customers. Handling a team of territory managers, sales officers and Sales executives, leading, training and developing into a performance oriented team.
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