Sales Manager
Jurassic Technologies
Total years of experience :7 years, 10 Months
o Overall sales planning, achievement and revenue generation from the assigned regions.
o Interacting with channel partners on negotiating terms to conduct business.
o Preparing retailer-wise monthly/quarterly and yearly sales forecast in accordance to the brand objectives and retailer plans for the aforesaid periods..
o Planning and implementation of monthly/seasonal promotional activities required for generating additional sales.
o Fixing and readjusting the operating prices by monitoring costs, competition, supply and demand.
o Increasing the brand availability at the point-of-sales
o Identifying potential new markets and generating new opportunities for the organization.
GENETCO with interests in trading and engineering is a concern of one of Oman’s largest business groups - W.J. Towell Group. Their portfolio includes brands like Hitachi, Sanyo, Canon, TCL, GREE, York and Harman Kardon.
Senior sales executive from Jul 2012-Jul 2014
• Accomplishments:
o Achieved 40%, 25% Y-Y growth in 2012 and 2013, which were the highest among all retailers during respective periods.
o Received certificate of appreciation from Hitachi Middle East for the sales performance of 2012-2013 at the annual meet held at Thailand.
o Received certificate of appreciation from the company for the sales performance of 2012.
o Reworked category wise target for sales team so that no categories were overlooked, resulting in 15% growth in SDA categories that were earlier under performing.
o Mapped the retailers, thereby knowing company’s brand share in each category. Strengths as well as areas for improvement were identified. To counter the weakness in SAC a comprehensive sales plan to capture 20% counter share in the category from 8% in 2013 was implemented successfully.
o Initiated weekly stock monitoring in AV category to avoid ageing stocks with retailers.
Eros group is a major consumer electronics distributor & retailer in U.A.E with distribution of Hitachi appliances, Samsung digital products, TCL, and Benq.
Sales executive from Dec 2010-Jan 2012
• Accomplishments:
o Negotiated a deal for 500 units of Hitachi vacuum cleaners with Carrefour Abu Dhabi which was the biggest ever pileup for any Hitachi small appliance not only in U.A.E but also worldwide and it was appreciated by Hitachi Middle East.
o Bagged biggest single order for 1, 500 units of TCL 24” LCD TVs.
o Achieved a 50% Y-Y (2011) sales growth with Carrefour Abu Dhabi region. Carrefour hypermarket, Airport road became one among the top # 3 counters in the country for the business division.
o Developed a comparative market study on various brands of vacuum cleaners available in U.A.E market, which was presented before the delegation from Hitachi appliances factory, Thailand.
International traders (M.E) Ltd. (Cosmos), the first company to be incorporated in Dubai started its operations way back in 1953 and they represent brands like Sharp, TDK, Fujitsu and Rhythm.
Sales officer from Oct 2007-Oct 2010
• Accomplishments:
o Improved the turnover from the retailers by 200%, from AED. 2 Mil to 6 Mil within the first two years of assignment (2008-2009).
o Enhanced category sales of microwave ovens, vacuum cleaners, and rice cookers from the region by improving shelf share at all outlets, which helped Abu Dhabi region to surpass Dubai in SDA category sales for the first time in 2008.
o Contributed as team member, which achieved sale of more than 1000 refrigerators from Abu Dhabi region in the month of Oct’2008. The company also registered the highest ever category sale till then.
o Appreciated for the sales achievement of 115% in Dubai region for 2010 DSF promo campaign.