Assistant Marketing Manager
Gulf Auto
Total des années d'expérience :11 years, 1 Mois
• Responsible for the preparation of marketing strategy and action plans to attain specific objectives
• Develop and maintain promotional relations with community organizations and businesses
• Develop and execute advertising programs and external marketing
• Responsible for online and social media advertising and branding
• Prepares and implements monthly and annual marketing budgets
• Devises and implements short and long-term marketing plans and programs, in order to achieve growth in products and services
• Contacts advertising agencies for advertising campaigns
• Works with the dealer, sales and aftersales team to develop future advertising campaigns, tradeshows, etc.
• Notifies dealership employees of any marketing initiatives
• Participates in marketing and sales promotion meetings by the manufacturers and dealer associations or other organizations
• Measure, analyze and evaluate promotional programs as required
• Responsible for the entire internal marketing as well as promotional efforts inclusive of merchandising, public relations, community relations, information, showroom sign collateral, events, demos
• Responsible for inserts and update of the advertising programs in the social media
• Responsible for online and social media advertising, branding, etc.
• Assists the sales team to resolve customer complaints and issues for smooth functioning, as and when required
• Provides customer service by greeting and assisting customers, and responding to customer inquiries and complaints
• Interacts with customers to meet their expectations and performs satisfaction survey and submits the report to Manager
• Monitors sales and after sales activities to ensure that customers receive satisfactory service and quality goods
• Keeps an update through relevant publications, attending events, building networks, etc.
• Motivates, guides and mentors team members to exceed goals and creates a positive environment
1-Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
2-Understand business objectives and design surveys to discover prospective customers’ preferences
3-Compile and analyze statistical data using modern and traditional methods to collect it
3-Perform valid and reliable market research SWOT analysis
4-Interpret data, formulate reports and make recommendations
5-Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Gather information about consumers
- Gather information about competitors
- Provide industry analysis
- Forecast consumer trends
- Develop marketing forecasts
- Develop data gathering strategies, including questionnaires, polls and surveys
- Keep a pulse on current and future market conditions
- Analyze data and provide recommendations
- Present finding to management
1. Managing social media pages, communicating with the customers.
2. Following up with all departments regarding the customers needs
3. contributing to, and developing, marketing plans and strategies
4. evaluating marketing campaigns
5. monitoring competitor activity
6. Checking all social media pages and Google if there is any news regarding company and how to deal with it
7. communicating with target audiences and managing customer relationships
1. Managing all the sales related activity of the company.
2. Handling a high volume of customer enquiries whilst providing a high quality of service to each caller.
3. Tracking sales orders to ensure that they are scheduled and sent out on time.
4. Ordering and ensuring the delivery of goods to customers.
5. Supporting the field sales team.
6. Organizing sales promotional campaigns.
7. Resolving any sales related issues with customers.
8. Making follow-up calls to confirm sakes orders or delivery dates.
1. Organized questionnaires that need to be reported to clients according to priority.
2. Managed to report large amounts of data daily to supervisors.
American University of Science and Technology, Lebanon, An affiliate to the State University of New York, New York, USA, September 2013
American University of Science and Technology, Lebanon, An affiliate to the State University of New York, New York, USA, September 2013