Graphic Designer
TECOM Investments
Total years of experience :12 years, 8 Months
As part of the marketing team, I facilitate requests from all divisions of TECOM Investments, and am responsible for implementing various branding concepts on marketing collateral. Collateral includes elements for print, web and outdoor, as well as taking projects from conception to production. I was responsible for the design of various collateral for the Villa Lantana launch and the Annual Gathering of 2015, while carefully maintaining brand identity and working to strict timelines.
With guidance from my Art Director, this role has exposed me to a range of design experience. With primary focus in publishing, I am exclusively responsible for the art direction of the “umuma Fabulous Parenting” magazine. Working closely with the editors has taught me to integrate design and copy that is visually striking to the reader.
Working individually and reporting directly to the Creative Director, I transposed my skills and experience from product design to develop various concepts that enabled advertising to become a user experience. With the guidance of my Creative Director I learnt more about the advertising industry, and how different design disciplines can be used to reach out to a target audience.
I took part in one of the most prestigious design competitions in the UK. Out of 800 applicants, I was 1 of the 16 finalists to be nominated in the Lighting Association's Designer of the year competition. Working within strict competition regulations, I designed a light source that was targeted towards a niche market. I was nominated a grand finalist at the awards ceremony.
Response to a design brief called "Ikea on the Move". Responsibilities included ideation, concept work, meeting the client and the construction of the final prototype. Skills learnt was working productively in teams, working towards deadlines, managing client expectations & presenting final work. This culminated to us achieving the highest possible success.
MDes Industrial Product Design, Upper Second Class Honours. Courses included Manufacturing Technology & Materials, Design Principles & Practice, Product Analysis & Design, Engineering Science and Personal Development Planning.