Lead UX/UI Designer
NPA
Total years of experience :12 years, 5 Months
I joined a newly formed squad that focused on exploring new ventures and identifying business opportunities for NPA based on the needs of both the company and the users. Through research and a strategic approach, we gained valuable insights that quickly made an impact on the company. As a result of my success in this role, I was assigned to a more challenging position where I was able to put user-centricity at the forefront of the company's organizational structure. I'm proud to say that I was able to influence not only our UX practices but also our overall structure settings, ultimately guiding the direction of the tribe towards a more user-centered approach. This achievement has been one of the highlights of my career thus far.
« Develop design strategies aligned with business objectives and brand guidelines
« Collaborate with cross-functional teams to meet user needs and business goals
« Ensure accurate and efficient implementation of design concepts through collaboration with developers
« Keep up-to-date on industry trends and share knowledge with the team.
I have Designed AYO-compatible health and wellness app/website using UX/UI expertise and industry knowledge, Collaborated with stakeholders, conducted user research, and created an intuitive interface for tracking health metrics.
« Create engaging user experiences for AYO products, including UI vision, branding, and social media
« Collaborate with cross-functional teams to ensure designs meet user needs and business goals
« Design an intuitive health and wellness application that communicates with AYO wearable devices.
I've been fortunate to manage multiple client accounts across diverse industries, including F&B, transportation, travel and tourism, and education. I've successfully delivered various design projects, including:
Managed brand design, content strategy, consulting, social media, and UX/UI design using design thinking methodology and agile execution
Led web design projects from ideation to KPI tracking, including user journey mapping, information architecture, prototyping, user testing, and UI design.
I've been fortunate to manage multiple client accounts across diverse industries, including F&B, transportation, travel and tourism, and education. I've successfully delivered various design projects, including:
Managed brand design, content strategy, consulting, social media, and UX/UI design using design thinking methodology and agile execution
Led web design projects from ideation to KPI tracking, including user journey mapping, information architecture, prototyping, user testing, and UI design.
End to end identity and brand design for Madani movement (a new political movement in Iraq)
Responsible for logo and identity materials • Main slogans for the outdoor.
Campaign • Brochure design • Social Media Design Strategy & identity.
• Madani launching event (conference branding) • outdoor campaign.
• TV ads ideas & directing • event organizing such as (Human chain,
Balloons over Baghdad.
Bank Audi
Responsible of concept design and branding of the following:
Product design payment terminals (POS), credit cards, kit design, conferences and event branding, printed applications and brochures, online ads, packaging design.
Took-To-Market product design of more than 10 banking and financial technology products: Tap2pay • Audi Novo machine branding • Mercedes Audi co-branded credit cards • gift prepaid cards • payment authentication: Tokenization & 3D Secure • Loubnani credit card • Audi rewards loyalty program • Embark online shopping credit card • MEA Loubnani credit card.
ABC
Worked on environmental design • ABC Ashrafieh hoarding and floor branding • corporate identity • template (company profile) • catalogues
• invitation card • mall branding • Powerpoint presentation • department signage • men department branding • brochure design.
Areeba
Environmental branding • card design • product design • product launch
• company profile • stationary • office branding • event stand design • signage.
Caracalla
Multiple brochures design.
Sabis Schools
Designed marketing collaterals for Sabis curricular products.
BDL Bank
Concept design BDL Brochures, invitation cards.
UFA INSURANCE
Branding & cards design
Freelance Work (2011-PRESENT)
NGO’S
Logo & identity creation for multiple NGO’S
Idara Bmahala: civil right legal consultancy.
Sama3 promoting woman & politics.
Al Yonbouh support for disadvantaged children.
Participated in several civil movement campaigning groups & was involved in workshops to define identity messaging slogans and logos and medium & social media campaigning.
Startups
Took-To-Market
Nabta & Samka: (Aquaponics - Agritech) June 2018 - August 2018
Responsible for creating a brand identity, Social media designs & Presentation for an Aquaponics system startup based in ME.
Sara’s Corner: (Online retail) created the media page and worked on the social media strategy, Branding design).
Road Runner: (X-Press delivery) identity creation and branding, Social media and design strategy.
Media Accounts
Design assembly for multiple accounts (Moka & More / Actual Condoms /AUNOHR/ Frontier Rights / Harouts / Laylieh / Jadal Bizanti / Sico/ Aguantadora .
Restaurant
Branded Laylieh Restaurant.
Resto pubs
Worked on 4 Resto pubs media design and strategy.
Copywriting
Creative Arabic copywriting.
Handled all design tasks for companies owned by Sader group
Web designer responsible of creating websites (Chehab Security / Adways group / ICE Conference Dubai/ Shop & Fight)
. Responsible for creating online visuals
. Handled marketing tasks: Making deals with clients
Part time graphic designer, (Print design, layout, and branding designer)
I am a highly experienced Product Designer and Creative Director with a passion for UX/UI design. With 12 years of experience under my belt, I have developed a keen eye for detail and a deep understanding of how to create products that truly resonate with users. I hold a master's degree in UX/UI from ESDI, Barcelona, which has allowed me to hone my skills and stay up-to-date with the latest design trends and technologies. I have worked on a variety of projects throughout my career, ranging from mobile apps to websites to physical products.
I garduate from lebanese international university with a bachelor's degree in graphic design