Assistant Manager
iYogi inc
Total years of experience :15 years, 0 Months
iYogi inc, New York, NY Jul 2013 to present
Assistant Manager Marketing
E-mail Marketing, Existing database marketing (Share of wallet)
Managed email marketing for global contacts database of over 4 million prior customers. Oversaw team of 3 freelancers and 1 junior marketing specialist. Provided strategic support and guidance to managers and external business partners regarding email marketing strategy and initiatives. Researched emerging technologies and new trends in email marketing in order to maximize effectiveness of strategies and tactics.
Results overview: Drove major improvements that resulted in a 27% sales increase in year one, with an average of 18% growth in subsequent years.
Led project to replace outdated CRM system, with new marketing automation system allowing for careful audience segmentation and much-improved analytics.
Partnered with managers across the company to create and execute 25+ highly targeted email campaigns per month (an increase of 90% over prior activity).
Established ethical standards and ensure legal compliance related to email and online data by establishing formal policies and guidelines.
Drove a 16% increase in CTR by involving product managers in the design of creative briefs.
Responsible for creating Email and sms campaigns for existing customer & prospect monetization.
Responsible for entire customer life-cycle, monetization and retention strategies for the Prospects, In-life, Renewal, Cross sell, Up-sell and i-shop revenues mostly through email marketing and digital platforms.
Responsible to translate consumer needs and customer requirements into world-class competitive selling concepts and execute them.
To maintain a strong focus on the consumer in developing and developed economies, a view on service experience and craftsmanship with regards to service execution.
Key Deliverables
Responsible for Performance Management.
Promote Operational Excellence to deliver sustainable performance change.
Launch Strategy Research and VOC for market information by studying existing trends and predicting future trends towards skill bridging among individuals.
Designing of Yearly Marketing Calendar Annual calendar of integrated marketing campaigns comprising, Digital/Online Marketing and lead generation initiatives. Outbound marketing for lead fulfillment and campaign evaluation as per measure of success.
Conducted A/B testing on landing pages to hone copy, driving subscriber increases of up to 80% across multiple newsletters.
iYogi inc, New York, NY 2010 2013
Insurance company
Team Leader-Techincal Sales (Aug 2010 Jun 2013)
Penetration of our flagship products over incoming call traffics with a sales team of 18-20 representatives.
Accomplished business plans delivery and sales fundamentals results.
Managed quality execution of Initiatives.
Provided training to sales team.
Planned& executed promotion & New Product Launch.
Planned &achieved Sales Executive wise Volume Target in the assigned territory.
Conducted performance review of the team.
Developed New Business via cold calling and various other media and communication.
Developed divisions main objectives and sales targets.
Managed the structuring and closing of the deals with new customers.
Compiled and maintained comprehensive customer profile.
Produced daily, weekly and monthly activity reports and forecasts.
Monitored and supervised sales team.
Followed up on opportunities uncovered by business development.
Implemented process improvements and best practices.
Conduct analysis and recommend suitable solutions to real time performance issues
Performed regular audit and evaluate the quality of customer services being delivered and issue periodic reports on the same.
Handle inbound calls and provide one-call resolution to problems reported.
Teleperformance India, Gurgoan, INDFeb 2010 to present July 2010
Sales support specialist
Handling customer experience by resolving semi tech issues and upselling over inbound/outbound calls (North American geography)
o Earned effective experience as a call center representative
o Proven ability to make over 100 outbound phone calls every day to existing customers
o Proficient in providing information and sell items over the phone services to clients
o Well versed in identifying customer needs and able to offer a solution quickly
o Expert in using the company’s database software for data entry purposes
o Demonstrated ability to log all notes and follow up information accurately
o Able to take credit card orders via phone
o Proven record of managing and tracking the quote to order process
o Highly skilled in verifying pricing and products
o Proficient in MS Office Suite
o Bilingual: English and Hindi
Wipro BPO, Okhla, INDMay 2009 to present Jan 2010
Associate Sales
Trained and groomed for inbound call specialization which involved support for product installation and cross selling over the phone.
o Answer inbound calls
o Make outbound calls to potential clients in order to sell the company’s printing & scanning devices service and computer equipment
o Perform data entry services for the company in regards to punching in customer information, call logs and successful sales