Mohd Firdaus Raj Abdullah

PRE-OPENING GM FOR WORLD'S FIRST LADIES ONLY WATERPARK AND ENTERTAINMENT FACILITY.

PRE-OPENING GENERAL MANAGER FOR A WATER THEME PARK. REPORTING TO THE EXECUTIVE CHAIRMAN IN PLANNING AND PREPARATIONS FOR OPERATIONS IN ALL SECTORS OF MANAGEMENT, FINANCE, SALES, OPERATIONS, HSE, ENGINEERING, FOOD & BEVERAGE AND MERCHANDISING

Reports to SPONSOR/COMPANY OWNER

Managing existing Water Theme Park taking over the operations from the Management Company from 2013. Formulate new business strategy to tackle current lack of revenues and improving overall cost to generate improved GOP.

Strategic planning to continue the overall project development via assisting owner to source for outdoor theme park operators, other investors to conduct business on “joint venture” basis to develop the project in a “1-STOP HOLIDAY DESTINATION” specifically in Qatar and the GCC region as a whole.

Assisting at group levels in planning pre-opening for the new spa resort with the Hotel Management Company which is scheduled to be in full operation by 2016.

Pre-Opening of a new Water Park in EAST MALAYSIA but failed due to funding issues with the company.

Pre-Opening team for LEGOLAND MALAYSIA. To setup the attractions and park services department for opening.

In-charge of the Group Leisure and Attractions business of almost 10 different type of waterpark and indoor parks.

Reports to Senior GM, Leisure Division UDA

In my current capacity as General Manager, I am to look into the Sales & Marketing aspects to find ways to source for new markets and establishing the resort into a No: 1 Team Building Resort Destination in the northern region.

To enhance Marketing aspects for the resort as currently it is noted that the resort is still unknown within the local market. Plans in place to market the resort with event management firms, training companies/consultants, created various joint promotion activities with local banks/credit card companies as well as consumer related membership card companies. The idea is to create mass-market notification of the existence to the said resort.

The resort currently works with several dot com companies but the turnover from this sector is low. I have enhance this by creating marketing banners and rates that are packaged and even more attraction to pull and get better impact from this market segment.

To look into obtaining resort sponsor is via win-win system similar to what was established during my services as EAM at Bukit Merah Laketown Resort, Perak, Malaysia. By doing this, many joint promotions can be undertaken and the fact that marketing fund received from sponsors to support in resort item buying and reduce operating cost slightly.

To review and upgrade the current operational and maintenance condition of the resort which need an immediate uplift overall. Looking into the overall service standards and training needs which currently still lacking in this resort.

To establish and secure new attraction and maintain current attraction which are Unique Selling Points (USP) of the resort.

Assisting the GM of the Resort for the enitire resort operations -Rooms/Attractions/Retail/F&B/S&M/Finance/
Recreation/POMEC/Safety and Security/HR

Responsible of the operational and financial strategies of all the resort's attractions.

Responsible for the operations and strategic management of a Water Park in a Theme Park Resort environment.

Pre-Opening of a new Water Theme Park in Kuala Lumpur, Malaysia. Responsible for the setup of the Operations Department and ready for Opening