Mohamed Elshazly, Digital Account Manager

Mohamed Elshazly

Digital Account Manager

Online Gate

Location
Egypt
Education
Bachelor's degree, Arts
Experience
23 years, 0 Months

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Work Experience

Total years of experience :23 years, 0 Months

Digital Account Manager at Online Gate
  • Egypt - Sharm el Sheikh
  • My current job since May 2009

Dealing with Clients in Sharm El Sheikh, Cairo, Dubai, Abu Dhabi

- Build strong, long-term client relationships and maintain frequent contact
- Set digital strategies for our customers, considering their specific requirements
- Suggest, design and implement digital projects to increase customer ROI
- Present social media strategies to clients
- Report on web performance metrics
- Optimize web content to increase traffic and improve SEO
- Generate & Analyze digital campaigns
- Being A Testing user

- Team Leader for Developers, Designers, Data Entry, Marketing, Digital marketing, SEO

- Working on Project Management (Microsoft Project) - Microsoft Excel
- Google Analytics

- Staying up-to-date with digital technology trends


Some of my clients:
DXB planet: http://dxbplanet.com
Amazon Express UAE: http://amazon-emirates.com
Sinai Sharm: http://sinaisharm.com
Sharm Al Sheikh: http://sharmalsheikh.ru
Floating Seahorse: http://floatingseahorsedxb.com
Pacha Sharm: http://pachasharm.com
Sinai Clinic Hospital: http://sinaiclinichospital.com
Soho Square: http://soho-sharm.com
Basbousa Abu Dhabi: http://facebook.com/BasbousaSweetsandPastry
Penguin Maintenance Dubai: http://penguinmaintenance.com

And here is a list of all my clients:
http://online-gate.com/our-clients/

Digital / Online Marketing Manager at Mix Magazine
  • Egypt - Sharm el Sheikh
  • May 2009 to April 2016

Mix Magazine is the first and top magazine in Sharm El Sheikh

• Handling & Managing Website: Design - develop - SEO - Ads Campaigns - DFP

• Handling & Managing Social Media: Facebook, Twitter, VK, YouTube and sponsor ads campaigns

• Develop and optimize online marketing initiatives to drive customer acquisition.
• Generating Monthly reports for website, social media, SEO and SMO and their performance
• Develop, Implement and execute email campaigns
• Banner design, interactive banners, rich media banners
• Suggest improvements based on feedback & data obtained from the various social media platforms
• Generate Online Advertising Offers & Packages for Clients

General Manager at Sinai Sharm
  • Egypt - Sharm el Sheikh
  • February 2010 to April 2016

Sinai Sharm is about Everything in Sharm El Sheikh, like: tours, hotels, real estate, events, articles, reviews, car rentals, Mailshots, SMS advertising, Insurance, News & Updates, Online Shopping and Online Advertising


- Handling Social Media: 4 Facebook Pages, 2 VK Groups, YouTube, G+, Instagram, Twitter

- Team Leader for Developers, Designers, Data Entry, Sales

- Generate and Analyse reports

- Managing Online Ads Campaigns

- Generate Ideas & Offers

- Projects Management

- Developers sample codes and functions

- Sample designs & Layouts

- Being A Testing user

- Meet Clients & Generate custom packages

- Organize Events for Clients

- SEO Plans and social media ads campaigns

Digital / Online Marketing Manager at Set el Beit TV Channel
  • Egypt - Cairo
  • January 2014 to April 2016

- Creating the whole website as Structure, Codings, Layout, Data & Functions

- Handling Social Media: Facebook, Twitter, YouTube, Instagram, G+

- Managing the Online Advertising plans

- Training and support for the team of the (developer, designers, data entry, social media specialists)

- Generating Advertising Ideas

- Social media ads campaigns

- Website and youtube ads handling through DoubleClick for Publisher and Adsense

- Generating and Analyzing Reports

- Optimization for Exit Pages

- SEO / SMO Managment

Seo Specialist (Search Engine Optimization) at Red sea diving college
  • Egypt - Sharm el Sheikh
  • September 2010 to March 2013

Red Sea College having 3 different businesses:
Diving Center in Sharm
Diving Center in Taba
Private Boat in Sinai


- Search Engine Optimization (SEO)
- Create advanced SEO strategies.
- Web analytics
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (strategy, training, managing and monitoring/measurement)
- Google Webmaster Tools - Yandex and Bing
- Optimization for Multiple Browsers
- PPC
- Optimize organic and paid search engine marketing activities.
- Report on traffic and marketing activities and their performance.
- Managing submission and optimisation of paid search (keyword, adcopy & bids)
- Online competition research & Analysis
- Campaign monitoring, data analysis and optimisation recommendations
- Creating & managing the social media strategy.
- Develop, Implement and execute Facebook, Twitter, G+, VK, YouTube campaigns.
- Planning strategic campaigns on Google AdWords
- Developing text ads for google Ad Groups.
- Handling a four person Team of Online Advertising
- Develop, Implement and execute email campaigns
- Working with the development team to analyze site code and provide recommendations based on SEO best practices
- Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns
- Link Exchange, Link Baiting, Cross-Linking

General Manager at Continental Tours Egypt
  • Egypt - Cairo
  • April 2008 to March 2009

Managing all departments in the company: Operations, Hotels Reservations, Tours Leaders, Tour Guides, Airline Reservations, Public Relation, Drivers


• Generate Packages and Itineraries for Travelers
• Follow up and meet with the current traveler, and getting their feedback during their stay in Egypt.
• Dealing with Life Insurance, regarding illness & death cases for travelers with different nationalities
• Getting Sponsors to enhance our services.
• Creating new Ideas for advertising.
• Reviewing our websites and generate optimization plans
• Generate plans for IBP (Internet business promoter)
• Dealing with some restaurants, shops, bazzars & cafes, to get best offers.
• Designing Newsletter contents & layouts

Marketing Manager at ICG (Publishing & advertising)
  • Egypt - Cairo
  • May 2007 to March 2008

Dealed with different kinds of businesses like pharmaceutical companies, gas stations (Emirates Masr), Mobile Shops (Raya), Microsoft

Generating marketing plans for our clients to be printed - on TV - on Billboards - Giveaways and new product's campaigns

Generating Events, conferences and shows

• Multiple account management
• Meeting and liaising with clients & agencies to discuss and identify their advertising requirements.
• Presenting creative work to clients for approval or modification.
• Making 'pitches', along with other colleagues, to win new business for the publication.
• Leading the Marketing team
• Providing support for marketing & sales members to achieve the designed target.
• Generate Marketing plans and offers for our clients
• Developing marketing strategies for the publication.
• Planning promotional activities.
• Obtaining & planning media sponsorship.
• Supervising marketing material creation.
• Monitoring effectiveness of the campaign
• Develop marketing strategy, media plan and campaigns to support brand objectives.
• Support the creation of marketing material
• Regular monitoring of all campaigns and activities.
• Communicating with colleagues within the team, such as creatives and marketing managers, in the process of developing a campaign.
• Gaining a comprehensive context for advertising strategies by analyzing a wide range of
information in great detail, including demographics and the market for the client's product and market share.
• Providing the creative team with a clearly defined brief that contains concise information on the
product, audience and strategy, so that they can develop creative ideas applicable to the media
channels that will promote the idea most effectively.
• Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the
campaign.

Telesales Supervisor at Forte Connect
  • Egypt - Cairo
  • July 2006 to April 2007

Working for Telstra company in Australia and our office based in Cairo

• Used to know all updates in Australia
• Generate selling plans & Techniques
• Training for Telesales
• Training for Selling skills
• Daily meetings to keep updated with all main news in Australia, like the weather, currency, politics and any other things related to our business

Quality Control & Customer Service Manager at Memphis Tours Egypt
  • Egypt - Cairo
  • March 2004 to June 2006

• Follow up the current traveler, and getting their feedback during their stay in Egypt.
• Dealing with Life Insurance, regarding illness & death cases for travelers with different nationalities
• Creating Database and structure for Customer care & quality control departments
• Getting Sponsors to enhance our services.
• Creating new Ideas for advertising.
• Reviewing our websites and generate optimization plans
• Generate plans for IBP (Internet business promoter)
• Dealing with some restaurants, shops, bazzars & cafes, to get best offers.
• Designing Newsletter contents & layouts
• Monitor different departments like: the Operation, reservations, Tour Leaders, Tour Guides, Drivers

Customer Service Supervisor at YAT Learning Centers
  • Egypt - Cairo
  • May 2001 to February 2004

• Had to be aware of all computer software courses and certificates
• Handling courses' schedules and timetable
• Handling new registration and documents for the courses
• Weekly Training for both customer service and coordinators
• Explain & Customize courses packages for new clients
• Generating Reports of clients feedback and discuss it with the branch manager
• Handling and managing the Online Exams with Prometric
• Generating offers for the courses to be put into newspapers and TV

Education

Bachelor's degree, Arts
  • at Cairo University
  • January 2005

4 years in Faculty of Arts @ Cairo University

High school or equivalent, Thanaweya Amma
  • at St George Language School
  • August 2000

Thanaweya Amma

Specialties & Skills

Online Travel
Online Advertising
Search Engine Submission
Social Media
Digital Marketing
Online Advertising
Search Engine Optimization
Social Media Integration
Web Design
Social Media Optimization
Google Webmaster
Web Develop
Mobile Application
Online Marketing
Managment
Programming
Digital Marketing
Google Analytics
Google Adwords

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Google AdWords Shopping (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
Google Analytics (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
Google AdWords Search (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
Google AdWords Display (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
Google AdWords Video (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
Google AdWords Mobile (Certificate)
Date Attended:
November 2016
Valid Until:
November 2017
CIW Professional (Certificate)
Date Attended:
May 2007
Valid Until:
January 9999
English Intermediate Skills (Certificate)
Date Attended:
April 2007
Valid Until:
January 9999
CIW Web Developer (Certificate)
Date Attended:
September 2007
Valid Until:
January 9999
Master CIW Designer (Certificate)
Date Attended:
August 2007
Valid Until:
January 9999
Business Soft Skills (Certificate)
Date Attended:
February 2007
Valid Until:
January 9999
E-commerce Designer (Certificate)
Date Attended:
May 2007
Valid Until:
January 9999
CIW v5 Associate (Certificate)
Date Attended:
May 2007
Valid Until:
January 9999
Application Developer (Certificate)
Date Attended:
June 2007
Valid Until:
January 9999
Site Designer (Certificate)
Date Attended:
May 2007
Valid Until:
January 9999

Hobbies

  • Hobbies
    I like Music, Photography, learning new skills, travelling abroad & making friends. Organizing events: parties & safari trips. And having sponsors to it by generating marketing ideas.