Digital Marketing Executive
SGT University
Total years of experience :6 years, 11 Months
• Google Ads: Analyze Campaign Requirements, Create Campaign Strategy, Prepare Creative Ad Content, Setup landing Pages, Generate and Share Report
Setup Campaign: Selection Campaign Type & Name, Choosing the Geographic Location, Choosing ‘bid strategy’ and setting up a daily budget, Adding Extensions, Creating an ad group and writing for the ads, Inserting Keywords in the keyword field,
Optimize Campaigns: Reviewing, refining and adding to the keyword list, Using keyword matching options to lower costs, Keep testing the ad copy and landing pages, Using Location Targeting
• SEO: Keyword Research, Website Analysis, Competitive Analysis
ON/OFF Page Optimization: Meta Title, Meta Description, Heading Tags Optimization, Internal page linking, Image Alt+tags, Canonical Tags, Sitemap (xml and html), robots.txt, Content Optimization, Keyword Density
• SMO: Facebook, Pinterest, Twitter, LinkedIn, Etc. (Paid Advertisement)
• Google Analytics, Google Search Console.
Key Responsibilities:
• SEO: Keyword Research, Website Analysis, Competitive Analysis
On page Optimization: Meta Title, Meta Description, Heading Tags Optimization, Internal page linking, Image Alt+tags, Canonical Tags, Sitemap (xml and html), robots.txt, Content Optimization, Keyword Density
Off page Optimization: Directory Submission, Social Bookmarking, Blog Commenting, Classified Ads, Image Sharing, Blog and Article Posting, PPT & PDF Submission, Video Submission, RSS Feed, Forum Posting.
• SMO: Facebook, Pinterest, Twitter, LinkedIn, Etc.
• Google Analytics, Google AdWords and Google Webmaster, Email Marketing
• SEO: Keyword Research, Website Analysis, Competitive Analysis
On page Optimization: Meta Title, Meta Description, Heading Tags Optimization, Internal page linking, Image Alt+tags, Canonical Tags, Sitemap (xml and html), robots.txt, Content Optimization, Keyword Density
Off page Optimization: Directory Submission, Social Bookmarking, Blog Commenting, Classified Ads, Image Sharing, Blog and Article Posting, PPT & PDF Submission, Video Submission, RSS Feed, Forum Posting.
• SMO: Facebook, Pinterest, Twitter, LinkedIn, Etc.
• Google Analytics, Google AdWords and Google Webmaster
Completed Graduation In Computer Science and Engineering. Good Knowledge in Networking, Programming Language.
