Clinical Marketing Consultant
Medcytes
Total years of experience :11 years, 4 Months
Acelity is a globally diversified wound care company that unites the strengths of two heritage companies Kinetic Concepts
Inc. and Systagenix Wound management Limited. Acelity is headquartered in San Antonio, Texas, with a team of more than
5, 800 employees around the world and a presence in over 75 countries. Acelity is the global leader in wound care with a
robust portfolio including Negative Pressure Wound Therapy, Advanced Wound Dressings, Negative Pressure Incision
Management and Epidermal harvesting.
Branding &
Communication
• Created increased brand awareness with innovative tools for communication and capability building
for Key brands, VAC, ABthera, Cellutome, Adaptic & Tielle
• Formulated & implemented brand plans, marketing initiatives, national campaigns & events
Product
Management &
Strategy
• Analyzed portfolio performance, prepared forecasts and execution plans successfully achieving
revenue targets of USD 2.9 M for 2015 and USD 4.5 M for 2016
• Created brand prioritization models for complete Negative Pressure Wound Therapy portfolio
• Planned, aligned and drove brand positioning strategy for Acelity product portfolio across both
internal and external stakeholders
• Designed and executed campaigns and engagement initiatives at multiple trigger points
• Contributed to KOL development and management through regular customer interactions
• Account Mapping and Planning of T40 accounts to track and augment revenue growth from
corporate, teaching and government accounts
• Created and launched ‘Dressing Change’ campaign with nursing staff leading to increase in the per
patient revenue for VAC
New Product
Launch
• Launched four brands; ABThera for Open Abdomen management, Adaptic & Tielle in advanced
wound care dressing market, VACUlta for chronic infected wound management
• Led the pre-launch activation for VACUlta through road shows, campaigns and product trainings
• Created business case, portfolio entry strategy & launch plan for Adaptic & Tielle
• Ideated, conceptualized & implemented new product brand identity, promotional activities, market
access and market development initiatives to gain competitive advantage
Market Analysis
& Research
• Published Quarterly reports on Wound Market Analysis and trends.
• Gathered and analyzed competitor information to create competitive edge for our products
• Market research to generate Cost effectiveness report of newly launched brand VACUlta
Conducted extensive market surveys to recognize customer behavior nuances for better market-
entry decision making
Learning &
Development
• Ensure delivery of training to sales force, distributors, dressers and customers
• Building work force efficiency through “Focusing Evidence” workshops across India
• Led customer interface plans and stakeholder development initiatives
• Successfully implemented of the ‘
• 5+ years exp. focused on working in pharmaceuticals /medical device industry under clinical and core marketing
• Exposure to Branding & Communication, Product Mgmt. & Strategy, Product Launch, Market Analysis & Research
• Experience in conceptualizing and executing multiple marketing campaigns increasing brand revenues
• Excellent Team management skills - cross-functional and cross-cultural; Excellent communication skills
• University Gold medalist in M.Tech Biotechnology course
is a science based and patient oriented healthcare company focused on three divisions-
pharmaceuticals, eye care and generic medicines. In India, the pharmaceutical business in focused on Bone & Pain, Calcium
portfolio, Gynaecology and Neurosciences and the Generic Business is focused on Gynaecology, Anti- TB and Anti-
Infectives
Key Opinion
Research and development intern
in
in
, University topper in M.Tech Biotechnology