Senior Key Account Manager
Pocket Media
Total years of experience :12 years, 3 Months
• Strategy and Management- Develop short-term and long-term as well as go-to-market strategy for Asia with a focus on growth, adoption, and partner success.
• Market Expansion (Publisher Alliance)- Build a strong performance inventory supply channel in Asia by onboarding and integrating direct large publishers, DSPs, native and SDK networks, app studios and affiliate networks (API) growing active publisher base in Asia by 400%.
• Key Partner Management - Develop, nurture, and grow partnerships with important stakeholders in the mobile ecosystem like agencies, networks, MMPs, and 3rd Party Technology partners, through regular interaction over calls and meetings at industry conferences.
• Performance Optimization - Optimize delivery channels to meet campaign objectives for Performance (CPI / CPA) for verticals like e-commerce, fashion, travel, gaming, etc. and deliver KPIs based on Retention rate, Engagement, ARPU, Transaction rate and Daily Active users (DAU).
• Cross Functional Communication - Interact with various other functional teams such as PR and Marketing, Finance and Technology to give inputs that help these departments understand customer requirements and develop programs and products that resonate with the partners.
• Cross Selling - Form strategic alliances with potential partners and cross sell and upsell other products offered by Pocket Media such as Video, Native and mobile entertainment.
* Business Development - Worked closely with leading media sources such as Truecaller, Times
of India, Rovio, etc. for user acquisition (UA) and brand development (CPM, CPC, CPCV) campaigns.
* Management strategy and implementation - Developed a performance advertising product
(Offerdeck) contributing $2.5 million to the top line in the first six months of launch.
Responsible for the P&L for the SBU with top line and bottom line goals. Interacted with and acted
as a bridge between the product development team, technical teams, business teams and clients.
* Key partner management - Created Strategic alliances with key stakeholders within the mobile
performance advertising ecosystem. Represented Vserv at various international conferences and
exploring co-marketing opportunities with external partners.
* Partner Performance Optimization - Worked with brands to identify key metrics and structure
KPIs. Optimized media sources to meet set campaign objectives, KPIs and create high-impact
marketing campaigns delivering Engagement and loyal users using analytics and tracking tools.
Manager - Global Advertising Sales
* Sales (Digital advertising products) - Successfully presented pitches to agencies, direct brands,
networks for new accounts like Nokia, Audible, Ola, Times of India, Tokopedia, etc. especially
leveraging the mobile first user environment in Asian and African countries.
* Account Farming - Successfully managed a sales portfolio of over 3 million USD annually with a
revenue contribution of 5.8 million in a year and a half on brand and mobile entertainment offers.
* New Market Development - Handpicked by CEO to lead a project
• Media buying - Lead a team of media buyers for campaigns focusing on ecommerce clients such as Groupon, Tam Airline, Orange, Zalando. Managed CPC, CPA and CPS campaigns. Channels used: SEM, in-text, domain parking, pop up, pop under, redirects and display banner.
• Account management - Developed and maintained key relationships within the industry, generating gross revenues of up to 300000 USD a month while maintain a healthy bottom-line.
• Media planning and strategy - Helped plan and execute media buying strategy for PPC and Lead generation (CPL) - working on offers across various verticals such as e-commerce, travel, lifestyle and fashion, etc. for Walmart, British Airlines, Kaya, Tesco, etc.
Mumbai Circle Social Media Optimization
Reliance Infrastructure Ltd. - Key elements in Indian infrastructure in the departments of Project Finance, H.R.
and Admin.
• Global MBA Marketing Management. (Singapore, Sydney, Dubai) • Dean’s Lister for all 3 semesters. GPA – 3.8 • Academic Research Project: Mobile Application Adoption Behavior: The Retail/Ecommerce Industry for APAC - Comparative Study India and Australia. • Industry Project: Repositioning the brand and redesigning the core value proposition for Value3 Advisory a Financial consultancy.