محسن Abdul Ghani

Worked as a Market Research Analyst at Euromonitor International. It was a contractual job in which i performed market research of various FMCG sectors in Pakistan such as Packaged foods, Beauty and personal care, Consumer health and Home care. During the job, I visited grocery retail stores to observe product prices, placement, packaging and promotional campaigns. Also, I collected category specific data through trade interviews and secondary research, performed data analysis in Microsoft Excel and prepared new product development presentations with the help of Microsoft PowerPoint. Additionally, I wrote industry reports and updated the data in company provided software.

Worked as a project based internee at Pak Carpet Industries. I worked on the launch plan of Arzum’s, a leading Turkish brand, small kitchen appliances and studied the entire kitchen appliances industry of Pakistan. I conducted business planning and analysis and presented to the board of directors. I prepared the full business plan which comprised of SWOT Analysis, supplier details, marketing strategy report, financials, implementation proposal and supply chain report.