MOHSIN ALI SOOMRO, Regional Sales Manager

MOHSIN ALI SOOMRO

Regional Sales Manager

Marhaba Laboratories Pvt ltd

Location
Pakistan - Karachi
Education
Master's degree, Business Communication
Experience
13 years, 8 Months

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Work Experience

Total years of experience :13 years, 8 Months

Regional Sales Manager at Marhaba Laboratories Pvt ltd
  • Pakistan - Karachi
  • January 2014 to July 2019

Major Achievements:
 Business takeover per month 6 millions now turnover is 32 millions
 Ever Highest Achievement of Karachi Region Sales 2014 in Marhaba History
 Increase Infrastructure & Build new Area’s
 Made New Distribution who coverage whole Exclusive Medical Stores in Karachi
Nationally Top 1st Position of all Regions 2014 to 2015.


Core Responsibilities:

 Independently managed and led 7 Distributors in Karachi under Reporting of National Sales Manager
 Handling 7000 Outlets with the team of 4 Sales Supervisors & 25 Sales Officers
 Maintain the Coverage in Key Accounts Outlets, A to D class outlets Retail & Wholesales.
 Looking after the Volume contributing 100% of Karachi city & 35% of the Nationally Volumes.
 Achieve target Primary & Secondary Value & Brand wise.
 Best Market Information for making plan to achieve market leadership.
 Timely submit all claim of distributor.
 Enhance the retail coverage and work on range selling for improving the Drop size per outlet.
 Operating one Sole distribution in Karachi
 Health Care & Consumer care Sku’s in our company portfolio & more than 140 Sku’s available in different category.

Senior Territory Sales Manager at Haleeb foods limited
  • Pakistan - Karachi
  • April 2012 to December 2013

Major Achievements:
 Best Territory Sales Manager award and consistently achieved Token Certificates 2013
Territory Volumes Growth 4000 LPD to 13000 LPD over the Last year
Core Responsibilities:

 Reporting to Area Sales Manager & Regional Sales Manager.
 Achieve target Primary & Secondary Value & Liters.
 Maintain the LPD Business. (Liter Per Day)
 Implement all company policies at distribution & Markets.
 Enhance Distributions deferent locations in karachi.
 KPI's maintain as per company required.
 Manage the D.M.S (The Haleeb Foods Ltd. provided software for Secondary Sales).
 Timely submit all claim of distributor.
 Enhance the retail coverage and work on range selling for improving the Drop size per outlet.
 UHT & Tea whitener channel wise sales maintain low line area's and elite class areas.
 Handling 40 Millions value of distribution along with 12 Order Booker & Salesman 3 Territory Sales Managers 1 ADO.

Senior Field Officer at Continental Biscuits Ltd ( Danon Group )
  • Pakistan - Karachi
  • May 2007 to March 2012

Major Achievements:

Promote within One & half year as Senior Field Officer to Field Officer
 Best Senior Field Officer Last Year LU Champion Ship.2011

Core Responsibilities:

 Responsible to achieve primary and secondary sales target in tons Handling
( 20 million P/Month )
 Distribution Management
 Weekly basis Investment update
 Stock check ( Floor & Pending ) on daily basis
 Primary & Secondary sales monitoring
 KPI’s maintain as per company required
 Recruitment

Lead & Coaching of distribution sales force mange the team
08 Order Bookers
08 Salesmen
01 Field Officer & 02 Merchandisers
Sales forecasting & Business planning (Territory Level)
Meet targets, Quarterly, Half yearly & Yearly basis.

Sales Promoter at Pakistan Tobacco Company ( PTC )
  • Pakistan - Hyderabad
  • December 2005 to April 2007

Core Responsibilities:

• To supervise salesman
• Achieve sales Targets
• Maintain availability of Products in retail Market
• Supervise Urban towns Distributors
• Prepare Annual, Quarterly & monthly Sales Targets

Coverage Areas
1. Moro
2. Nusharo feroz
3.  D.K Mari
4.  Hyderabad Town

Education

Master's degree, Business Communication
  • at Urdu University Karachi
  • December 2016

Doing 1st semester

Bachelor's degree, Commerce
  • at Shah abdul latif university khairpur
  • May 2005

Specialties & Skills

Target Oriented
Distribution Systems
Sales Skills Training
Team Leadership
Hardwork
Distribution handling & Team leading

Languages

English
Intermediate

Training and Certifications

Training Trend the Trainee at Ramada hotel Karachi (Certificate)
Date Attended:
May 2007
Valid Until:
May 2007

Hobbies

  • games
    Mobile games