Media Planner
Mindshare Private Limited
Total years of experience :10 years, 3 Months
Client Portfolio: Facebook Ireland Limited, Continental Biscuits Limited and Habib Bank Limited.
Key Roles; ATL & BTL media strategy planning, schedule planning and execution to deliver optimum media results, creative idea and promo generation, competitor monitoring and analysis.
Key Projects
• Facebook Flex Launch - responsible for the launch of Facebook Flex in Pakistan across multiple mediums; TV, Radio, Out of Home, Brand Activations and Mobility with the objective to convert non-data users to Facebook users by communicating the brand message & educating the audience about the product benefits.
• Launch of HBL Corporate Campaign - reached 42 million people via TV only followed by additional coverage on print and cinema. Extracted 20% additional mileage for the brand.
• HBL 75 Years Celebration - celebrated 75 years with 23 million people via print publications and got 7% extra exposure for the brand through PR coverage.
Client Portfolio: Telenor, Ufone, Engro Foods Limited and Meat One.
Key roles; Activation strategy planning and idea generation followed by operational planning to carry out experiential marketing for the brands.
Key Projects
• Omore Icy Truck - Executed Omore’s new brand message “Happiness is Cool” by arranging activities for kids inside an “Icy” float to provide them happiness and enjoyment in a chilled environment delivering the brand message in a subtle way.
• Meat One Seafood Range - Float Activation in Karachi and Lahore for meat one seafood products to establish product awareness and generate trial.
Client Portfolio: Pepsi Foods & Lemon and Lime Category
Key roles; Media strategy planning, schedule planning and execution with focus on optimum media results, creative idea and promo generation, competitor monitoring and analysis.
Key Projects
• Kurkure Nimko & Nuts Launch - Reinforced consumption of packed snacks over loose snacks to 91% of the brand’s target audience.
• Pakistan Idol - Increased the relevance of the brand with music by a score of 3 via standout brand presence at the events and TV advertising.
• Lays Too Good - increased the TOM recall of the brand by a score of 4.
Client Portfolio: Engro Foods Limited.
Key roles; Analysis of media consumption habits, media scheduling & execution, campaign KPI delivery, regularly monitor competition and deliver cost efficiencies.
Key Projects
• Omore Monkey Peel Launch -
o Talked to 85% of the brand’s audience through TV advertising and integrations.
o Achieved an increase in 5 points in TOM recall for the mother brand
o Delivered awareness and product trial score of 80
• Olper’s Ramadan Campaign 2013 - Extracted 70% premium positions to ensure strong media presence during highly cluttered advertising season.
Qualification: Masters in Business Administration Key Courses: - Marketing Strategies & Value Innovation - Integrated Marketing Communication - Distribution and Channel Management - MBA Project
Qualification: Bachelor's in Business Administration Key Courses: - Brand Management - Sales Management - Advertising - Media Planning - Principles of Marketing