Vice President, Marketing and Corporate Communication
Deyaar Development PJSC, Dubai, UAE
مجموع سنوات الخبرة :21 years, 8 أشهر
I am an experienced VP of Marketing & Communications that helps create great products and generate maximum return on marketing spend whilst delivering revenue growth and increased customer base for Deyaar and subdivision companies as well. I am highly experienced in managing high profile Events and have completed more than 50 events during my career. My current role revolves around Leadership, Value Creation by Marketing, Internal & External Business Support - Driving Revenue and Events.
Manage the day-to-day operations, providing guidance, encouraging teamwork, and facilitating delivery of work processes to achieve high performance standards.
Lead the effective achievement of the Marketing & Communications Department objectives by setting individual objectives, managing performance Rebranded the Company logo - In 2008, operated an extensive re-branding exercise of the company logo
Created & maintained focused, intricate and engaging relationships with external stakeholders, extricated non-performing bodies and appointed on-board new vendors which significantly contributed to increased response time, delivery of superior output with measured results.
Ensured that the marketing team took lead by collaborating with IT to conceptualize a mutually beneficial vision concerning data accessibility and usage. This fostered closer collaboration with IT team, aligning their business objectives
Founded OCM leading to seamless branding experience across diverse channels, creating a smoother customer journey, revenue growth, superior business integration and exceptional customer insights.
Setting SMART objectives and goals to enable ease of measurement and evaluation. Spearheaded internal meetings to garner support from varied departments such as IT, Operations, Sales, Projects, as well as external agencies with the preliminary goal of accomplishing accelerated time-to-market.
To brainstorm and execute the Organization’s MARCOM strategy & business plan with different division (Sales, PM, FM, CM and AM) in alignment with its Goals, Visions, and the proposed Budget.
Introduced a collaborative model for the organization’s Marketing
Marketing Strategies - Developed and actualized diversified Marketing Strategies via effective Communication & PR centric activities for the Organization in tandem with the precise expectations of varied Business Units.
identified products and campaigns in need for improved branding. Reviewed and recommended necessary adjustments to branding strategies by regularly teaming up with Business Units, ensuring thorough alignment of content & subsequent goals.
Communication Management - Ensured consistency and accurate deliverance of client communication I single-handedly streamlined and unified content and Information transmission both internal and externally.
Data Analytics - Spearheaded research centric activities for Market Data Analytics (Campaign Results Monitoring, Conversion Rates, Site Traffic, etc.) to help shape future marketing strategies, to assess Brand Awareness & Brand Recognition among immediate stakeholders and devised methodologies for target audience expansion.
Conducted Market Research - Established research project to gain in-depth knowledge of competitor offerings and do competitive analysis. led research to analyze market data to assess brand awareness, brand recognition among its immediate stakeholders and find ways to grow our audience
Successfully organised more than 50 critical events/ Exhibition to perfection by planning and executing all important aspects of from technology, equipment, selecting location, allocating the speakers, invitations, and catering.
CSR- Introduce and managed CSR activities in line with company’s strategy and vision to enhanced company image.
•Assisted the Head of Marketing in developing product strategy and propositions tailored to different segments and customer needs
•Was responsible for handling all activities related to Public Relations for National Bonds such as Press Releases for communication to the local and international media to maximize coverage, and proving a monthly report with press clippings
•Also organized various Entertainment Events, film and photo shoot opportunities to further enhance brand visibility, locally and internationally
•Created and Managed the company databases, including press and customers, to maximize E-Communications and CRM
•Developed strategies and plans to identify marketing opportunities, direct marketing, and new project development for marketing the Financial Products of the Company in UAE through Advertisements - Radio Commercial / Cinema Halls / Events & Promotions / Road Shows / Banks & Money Exchange Firms
•Coordinated the project plans on launches amongst operations, IT, Legal, Finance for implementation of products and was responsible for the formation and overall development of various teams in the organization
•Was responsible for delivering revenue growth, market-share expansion, and increased customer base by aggressively Promoting Bank’s Islamic Financial Retail Banking Products like Credit Cards, Auto Financing, Small Business Financing, Fixed Deposit Accounts etc.
•Managed an average of 200 customers a day telephonically
•Acknowledged for contribution as an outstanding salesperson turning telephone leads into sustained growth through consistent cross-selling various products through a customer-centric approach to business
•With sound product knowledge, compiled statistical information for higher management showing the performance of various products
•Devised and delivered training to new employees and conducted refresher training sessions to streamline team performance
