Multimedia Marketing & Partnerships Manager
Etisalat Misr
Total years of experience :19 years, 2 Months
•Responsible for the end to end management of product development and product management by overseeing the entire lifecycle, extract value, bring incremental revenues, scale up services and usage for different product lines including mobile advertising, 3rd party services, future communication, and adjacent business
•Achieve profits and the desired market share by increasing revenues from partners “Vertically and Horizontally”
•Define and plan all Mobile advertisement product lines and product enhancements as well as all development propositions; while, setting guidelines and KPIs to identify product progress
•Anticipate and develop strategies and tactics to meet the market needs and achieve the revenue target that will have long term impact on the product and company success
•Handle the external communication with third parties, vendors and consultants to acquire a share from media advertisement and corporate trade marketing by building strong capabilities & offers to capture a higher share in the digital arena and empowering their brands
•Extracting more value from the base through the introduction of innovative offerings and opportunities to drive the industry
•Full financial forecasting approval and targets control
•“Lead”, “Train” and “Assess performance of” direct subordinates
• Responsible for developing and managing the core VAS portfolio from developing objectives, strategies and tactics to development, launch, measurement and optimization that drives brand and product awareness, purchase intent and loyalty
• Analyze service behavior and identifying points of enhancements either in revenues or in customer experience
• Responsible for achieving annual revenue and product performance targets that supports the business for driving continuous growth by enhancing and searching for new stream of revenues, managing acquisitions & retentions, product offerings, price customization and customer satisfaction
• Define Product Business Rules, Pricing and customer experience
• Prepare product related forecasts and budget planning
• Follow-up on the product implementation and performance
• Have an updated knowledge on competitor initiatives in the VAS area and of best of practice relevant international benchmarks
• “Lead”, “Train” and “Assess performance of” direct subordinates
• Achieve Etisalat “Global” Subscribers’ base targets; according to Etisalat Group’s Budget, via leading the cross departmental implementation of retention programs, activities and tactics
• Design and apply the tactics to maintain the overall customers’ - life and bill cycles in order to assure continuity of Etisalat services provided across all consumer segments
• Lead the execution of the “Consumer Retention” roadmap in collaboration with other operations stakeholders to achieve the projected KPIs across all consumer segments
• Create, launch and maintain “Consumer Retention Programs” to maximize customers’ base activity and Etisalat market share
• Conduct periodic market analyses and develop proposals for new tactics necessary for achieving per-segment KPI’s
• Monitor market dynamics and Retention metrics and utilize their understanding to recommend modifications and updates to the “Retention strategy”, to the Management, through periodic performance reviews and apply the needed ones
• Recommend changes to Marketing Plans and Products, to Management, according to market dynamics analysis
• Support decisions related to new value propositions, time to market and customers’ experience
• Track competition retention offers in order to ensure tactics engagement and limit competition's negative impact on active subscribers
• “Lead”, “Train” and “Assess performance of” direct subordinates
• Conduct different analysis reviews and studies for different market segments on regular basis to support effective and proper decision making process
• Add insights to the dashboards handled by the Team for the Commercial segments
• Conduct different ad-hoc analysis to analyze the impact of actions on different Marketing segments
• Collaborate with the pricing, research and Marketing departments in the pre and post launch analysis
• Prepare post launch Assessment to measure the impact on the strategic initiatives, products & promotions for different Marketing segments
• Provide actionable insights to the Commercial department
• Highlight different market/segment phenomena related to trends to the Management and provide them with support and recommendations
• Manage projects such as dashboards automation and process enhancement with different teams
• “Lead”, “Train” and “Assess performance of” direct subordinates
• Conduct different analysis reviews and studies for different market segments on regular basis to support effective and proper decision making process
• Develop different monitoring dashboards for the Commercial segments
• Conduct different ad-hoc analysis to analyze the impact of actions on different Marketing segments
• Collaborate with the pricing and Marketing departments in the pre and post launch analysis
• Prepare post launch Assessment to measure the impact on the strategic initiatives, products & promotions for different Marketing segments
• Provide actionable insights to the Commercial department
• Highlight different market/segment phenomena related to trends to the Management and provide them with support and recommendations
• Assist in handling the Commercial department requirements in terms of planning and budgeting
• Assist in developing short & long term planning activities for the Commercial department
• Assist in the Commercial budget operations, initiate, coordinate, and in the development of the annual budget preparation process, to fulfill Etisalat group budgeting process
• Assist in the 5 years business plan, concluding the overall commercial KPIs
• Assist in the market sizing, value sizing and competitive analysis exercises
• Handle the Commercial reporting unit’s weekly and monthly tasks
• Monitor & Track Etisalat Commercial Budget performance, and report to concerned parties their performance vs. targets
• Assist in the commercial rolling forecasts to provide the company management with clear and realistic vision of the company direction towards achieving the budget figures
• Assist in setting the Sales targets in compliance with the budget and the Commercial Management vision
• Track and monitor commercial performance (Sales & Marketing) to ensure compliance with the budget & business plan
• Interfacing with external functions to ensure the budget allocation needed to smooth the launch of different commercial activities
• Acting as Project Manager for any Commercial Project “Managed the project of the Revamp of Mobiserve Holding Identity after the acquisition of ADIC”
• Support the Regional sales and the Business Development as assigned
• Keep records of sales targets and performance with a weekly presentation to the board
• Track Contracts & POs
• Perform the Commercial department presentations and reports
• Proactively research, analyze, disseminate and maintain market intelligence information from a variety of third-party data sources on prospect accounts
• Support the Marketing Research group as assigned
• Post reports of findings to the Marketing Research Sub Web
• Research for data for the sales team according to the Sales Plan
• Develop relationships with customers
• Prepare estimates and quotations for customers
• Revise tender documents and contracts
• Account Handling and approaching new accounts
• Coordinate between the clients and the other departments in the agency (Creative & Production) till we meet the client's expectations and satisfaction
• Finalize deals with customers and handling their requests/ feedback
• Develop relations with clients
• Marketing Research
• Handle the existing accounts and approaching new clients
• Prepare price quotations
• Develop relations with clients
• Participated in fairs such as HACE 2005, ELECTREX 2005, and HACE 2006
• Participated in the development of a totally new solution in networking called TRIPLE PLAY
• Assisted in the launch of all Marketing Materials
• Responsible for Sales and Marketing activities
• Telemarketing for screening prospective customers, and meeting them
• Finalize deals with customers up to an including readiness to sign a contract
• Develop relations with clients
• Compile lists of exhibitions and fairs
• Compile lists of magazines and newspapers for articles submission