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Mona Saleh, Director of Marketing & Growth

Mona Saleh

Director of Marketing & Growth·alawlen Co

Saudi Arabia

Master's degree, التسويق

Work experience

Total years of experience: 5 years, 6 months

Director of Marketing & Growth

January 2026 - Present

alawlen Co

Riyadh, Saudi Arabia Hybrid

January 2026 - Present

* E-commerce Growth
* Customer Acquisition
* Customer Retention
* Loyalty Programs
* Conversion Optimization
* Brand Positioning

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Director of Marketing & Growth

January 2022 - Present

94 Marketing Agency

Riyadh, Saudi Arabia Hybrid

January 2022 - Present

* Led cross-functional teams of 10-15 professionals.
* Managed marketing budgets exceeding SAR 500K monthly.
* Led recruitment, onboarding, and performance management.
* Collaborated with executive leadership.
* Developed annual marketing strategies.
* Established KPI frameworks and reporting systems.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Manager

January 2022 - January 2026

Sarah Car Rental Company

Riyadh, Saudi Arabia Hybrid

January 2022 - January 2026

* Led company marketing strategy.
* Managed brand growth initiatives.
* Coordinated with sales and operations.
* Presented marketing reports to executive management.
* Managed customer acquisition and retention programs.

Company industry:
Motor Vehicle Passenger Transport
Job role:
Marketing and PR

marketing consultant

June 2025 - December 2025

Alusra Clinics

Hafr Albaten, Saudi Arabia Remote

June 2025 - December 2025

• Spearheaded innovative marketing strategies at Alusra Clinics, significantly boosting bookings for orthodontics and implants.
• Developed and implemented integrated multi-channel campaigns, maintaining cohesive brand messaging across both digital and traditional platforms.
• Improved customer service effectiveness through targeted training programs, leading to higher conversion rates and enhanced customer satisfaction.
• Attracted a notable influx of new patients, showcasing successful marketing tactics and audience engagement strategies.
• Leveraged data analytics to refine marketing approaches, ensuring optimal reach and impact in competitive markets.
• Collaborated with cross-functional teams to align marketing efforts with overall business objectives, driving growth and brand loyalty.

Company industry:
Medical Clinic
Job role:
Medical, Healthcare, and Nursing

Trainer – Content & Digital Communication

January 2024 - January 2025

King Faisal University

Hofof, Saudi Arabia

January 2024 - January 2025

• Leading dynamic training sessions focused on content creation and digital marketing strategies, significantly enhancing team capabilities and driving engagement.
• Developing in-depth educational resources that enable staff and students to maximize their digital communication skills effectively.
• Utilizing cutting-edge digital communication techniques that substantially boost audience reach and engagement metrics.
• Partnering with cross-functional teams to synchronize marketing initiatives with organizational objectives, ensuring cohesive and impactful marketing strategies.
• Analyzing performance data to refine marketing tactics and improve overall campaign effectiveness, contributing to increased brand visibility and market presence.

Company industry:
Primary, Prep, & Secondary School
Job role:
Training and Development

social media specialist

January 2020 - January 2021

Alfanar

Riyadh, Saudi Arabia

January 2020 - January 2021

• Developing compelling digital and print marketing materials that elevate brand visibility and foster audience engagement.
• Expertly managing content calendars to ensure timely and relevant communications across all platforms, significantly enhancing audience interaction.
• Collaborating with cross-functional teams to synchronize marketing strategies with corporate objectives, ensuring a unified brand narrative.
• Conducting in-depth analysis of performance metrics to refine content strategies, maximizing effectiveness and driving improved ROI.
• Leveraging SEO best practices and data-driven insights to enhance digital marketing campaigns and boost online presence.
• Implementing innovative marketing tactics that resonate with target audiences, resulting in increased brand loyalty and market share.

Company industry:
Construction & Building
Job role:
Electrical Engineering

Education

Midocean University

May 2024

May 2024

Master's degree, التسويق

United Arab Emirates

During my Master’s program in Digital Marketing, I completed a comprehensive curriculum focused on modern marketing strategies, data-driven decision making, and digital transformation. The program totaled 30 credit hours, including core and advanced modules. Key Academic Projects & Achievements: • Developed a full digital marketing strategy for a simulated business case, covering SEO, PPC, content strategy, and analytics. • Conducted a research project on consumer behavior in digital environments and its impact on campaign performance. • Built a data-driven marketing dashboard, integrating KPIs such as CAC, ROAS, CTR, and conversion tracking. • Designed a brand communication plan including positioning, messaging, and integrated media execution. • Applied marketing automation techniques using CRM tools and customer journey optimization. • Studied global case studies in digital branding, social media strategy, and performance optimization. Skills Developed: • Strategic Marketing Planning • Digital Campaign Optimization • SEO & SEM Foundations • Content Development & Copywriting • Marketing Analytics & Reporting • Brand Positioning & Customer Journey Mapping Academic Achievement: Graduated with a final GPA of 3.14 / 5, with all courses successfully completed and the academic status “Graduate”.
View attachment

جامعة الإمام محمد بن سعود الإسلامية‎

January 2013

January 2013

Diploma, انجليزي

Saudi Arabia

I studied a two-year English Diploma where I learned the basics of grammar, writing, reading, and communication. The program helped me improve my vocabulary, understand English texts, and communicate in daily and work situations. I also completed small projects such as short reports, presentations, and writing tasks.

Skills

Sales Support
Expert
Sales Support
Expert
Marketing Automation
Expert
Marketing Automation
Expert
Leadership
Expert
Leadership
Expert
Project Management
Expert
Project Management
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Project Management
Intermediate
Project Management
Intermediate
Business Development
Intermediate
Business Development
Intermediate
Marketing
Expert
Marketing
Expert
Marketing Management
Expert
Marketing Management
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
STRATEGIC MARKETING
Expert
STRATEGIC MARKETING
Expert
Administration
Expert
Administration
Expert
Social Media Management
Expert
Social Media Management
Expert
Management
Expert
Management
Expert
Search Engine Optimization (SEO)
Intermediate
Search Engine Optimization (SEO)
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Content Creation
Expert
Content Creation
Expert

Social profiles

Languages

Arabic
Native Speaker
English
Intermediate

Training and Certifications

Certifications
Content Creation & Social Media Courses
Misk Foundation: From Idea to Market
Data Classification & Summarization (IBM
Artificial Intelligence in Marketing (KSU)
Certified Marketing Professional (CBP)
Content Creation & Social Media Courses
Misk Foundation: From Idea to Market
Data Classification & Summarization (IBM
Artificial Intelligence in Marketing (KSU)
Certified Marketing Professional (CBP)

Hobbies

  • Strategic reading, content creation, and business case analysis
    Completed multiple marketing case studies, delivered training workshops for students and staff, and developed successful marketing strategies applied across retail, healthcare, and service sectors.