Monil Kotak

• Spearheaded comprehensive brand and category marketing initiatives for Mumbai metro and Madhya Pradesh, driving consumer strategy, media planning, and 360° activation across a vast network of retail outlets.
• Achieved a significant 4pp market share growth through strategic engagement at over 5, 000 shopper touch points, including impactful promotions like the Royal Stag ICC and extensive retail visibility campaigns across priority stores.
• Successfully led the launch of three innovative brands, including Xclamation and Blenders Pride Four Elements, executing fully integrated go-to-market campaigns that resonated with consumers and enhanced brand presence.
• Fostered strong relationships with key stakeholders to optimize marketing efforts and maximize ROI, positioning the brands for sustained growth in competitive markets.

• Led a comprehensive CRM transformation project, significantly reducing complaint resolution turnaround times and enhancing first-call resolution rates, resulting in higher consumer satisfaction scores.

• Managed portfolio strategy, pricing architecture, and new product development pipeline, successfully launching over 75 products across four categories within a year, driving substantial channel revenue growth.

• Developed a strategic price-pack framework across good-better-best tiers to effectively capture consumer demand and optimize category margins.

• Advocated for the voice of the customer, ensuring marketing strategies align with consumer needs and preferences, fostering brand loyalty and engagement.