Division Manager
Diva Modelling and Events
Total years of experience :13 years, 2 Months
360 Degree role, from initial meeting with the client, to budgeting and planning, right through t0
operations and execution of the job, reporting, invoicing and follow up.
• Manage all Sales and Operations for the Activations & Events team
• Client servicing on a daily basis, which includes budgeting, cost allocation, negotiation and reporting
• Strategic planning, including timelines, recruiting, permits and applications to government authorities.
• Controlling of company expenditures through selective negotiations with suppliers.
• Business to Business sales as well as business to consumer sales
• Planning, conceptualizing and implementing Marketing plans.
• Running Activations and Events throughout the UAE for multinational companies and SME’s
• Dealing with Activation locations, such as Dubai Duty Free, Malls, Retail stores, Exhibitions and
Supermarkets.
• Training and development of team members as well as promoters and other service staff.
• Ensuring that marketing activities such as Activations and Events meets the strategic aims of the clients
and is delivered on time, on brand and within budget.
• Responsible for full budget management and allocated budgets to specific marketing activities such as
Activations, Promotions and Events.
• Execute full project management solutions, A-Z activities
• Ensuring compliance with all company and client procedures, including those relating to government
passes and applications for all Emirates.
• Liaising with authorities and planning all permit application processes including Dubai Duty Free
airport passes, JCDecaux airport passes, Labour cards, Health Cards, In-Store permissions
• Responsible for all business development in the Activations & Events department for Multinational and
SME’s in the market across all business sectors including FMCG and Property Development companies.
• Personally acquired and project managed companies like JTI Camel and Winston for both Travel and
Domestic Market currently in our second year after being awarded the tender with an annual budget of
around 4 Million, MMI domestic market, Tradall with brands like Grey Goose and Bacardi in travel
market, Damac Properties domestic market and travel market manning their property stands across all
malls in Dubai and the Airport, Smart Pharma group supplying them with experienced beauty advisors
to present their brands as promoters in pharmacies across the UAE. To name but a few.
• Courier and Logistics sales for domestic and international requirements.
• Servicing the Eastern Cape and South Western Districts
• Acquiring quotes for customers on the online system
• Training clients to work directly on the system
• Client Servicing
• Assisting in Operational Duties where required
• General Office Admin
• Debtors/Creditors
• Purchasing
• Wages
My duties within the company was very flexible, I managed a team of 1 Activations manager and 1 Media
manager, under them I had a team of 12 area managers and subsequently a team of +/- 500 promoters
(part time employees on flexi time contracts). I collaborated with the sales teams on proposals for
campaigns to our clients from start to finish and personally built relationships with our clients where I
had to interact with them on a daily basis. Every campaign differs in budget and size of activation. It
could range between R10 000 and R 2 000 000. With as many as 15 - 30 campaigns running at the same
time.
• Managing all operational and promotional activities in the Eastern Cape and South Western Districts
• Recruiting, training and staff development
• Logistics, Reporting and Wages
• Staff development, Quality control and management of company assets
• Planning and Executing duties in accordance to timelines
• Client Servicing
National Diploma: Marketing Management Nelson Mandela Metropolitan University, South Africa 2003