Sales Director
Procter and Gamble
مجموع سنوات الخبرة :19 years, 1 أشهر
- Lead and reach sales targets in all Traditional Trade channels: HFS, Wholesale, Souk, Mini Markets,
Perfumery and Para Pharmacy.
- Manage distributor @ management level (Sales Manager and GM).
- Lead new go to market transition.
- Design and execute white space coverage expansion approach.
- Initiate and manage projects to address opportunities using multifunctional team.
- Build P&G and distributor organization capability.
- Lead Pampers and Always Morocco & Algeria strategies, planning and enabling execution across all trade channels.
- Develop Trade Marketing Strategy to achieve defined business growth objectives.
- Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives,
- Enable Modern team with shopper-based strategies, target and tools to create joint value for Pampers and Always brands with top Modern customers including Carrefour, Metro, and Marjane.
- Manage Budget spending and effectiveness.
- Understand customer focus areas and drive join value creation projects accordingly.
- Be involved in 100% of join value creation projects to capture and commercialize value.
- Build a true score card and track monthly with head-buyer and twice a year with GM.
- Yearly join business plan signature.
- Be the SPOC for customer's Buying and Marketing departments & drive customer penetration @ all levels of the organization.
- Design multi brands co-marketing events based on shopper needs.
- Partner with customer to drive top and bottom-line growth.
- Coach key account managers.
-Leading a dynamic sales team to ensure it achieves its goals and objectives.
- Design the commercial strategies by trade channel.
-Reinvent and lead perfumeries go to market for Morocco.
-Defining and allocating sales targets to the different channels, products, and geographical market segments.
-Recruiting, organizing, coaching and supervising sales team to ensure that they are appropriately motivated and trained to meet all sales targets.
-Monitoring the sales performance of competitors and gathering relevant market intelligence to ensure that the company maintains and develops its competitive position.
-Align the trade terms with the customers.
-Design and deploy the monthly promotions.
-List 100% of the company products in the stores
- Manage corporate projects.
-Design PLV.
-Monitor all press advertising campaigns.
-A prospect new client by using various means e.g. presentations, mailing, etc...
-Report the progress of all aspects of promotional activities and events.
-Assist in the development of the annual promotions budget.
-Prepare benchmarking studies/reports/briefings.
-Visit existing and potential clients to consolidate or establish partnerships.