Morhaf Moshalwat

Achieve sales targets;
Develop sales and marketing strategies, identify target market segments, adapt to market trends, acquire the sales and marketing tools, properly utilize marketing budgets, decide the participation in local and global exhibitions and tap onto company and product strength;
Create market demand for newly introduced products and offerings;
Expand the distribution networks to establish healthy sales pipeline, and enhance the business opportunities;
Identify and target key decision makers and developers to penetrate new sectors;
Enhance the business portfolio of the company by adding new solutions and principals;
Conduct market researches to better understand competitors, market developments and trends;
Retain and nourish the relations of existing business partners for repeat business;
Conduct technical and commercial seminars for clients, consultants and government bodies’ product awareness;
Represent the company at events and exhibitions.

Managed the Regional Office of M/s. Elvox MENA in Dubai;
Developed sales and marketing strategies for the MENA region;
Liaised between Elvox and the agents/distributors in the region;
Approached consultants, developers and decision makers to pre-qualify the brand;
Followed up projects through the local agents and partners;
Assigned distributors for Elvox in the MENA region;
Assessed the performance of existing agents and channel partners and suggested solutions;
Conducted technical and sales seminars and represented Elvox at regional and local fairs.

Conducted market researches;
Developed business plans, feasibility studies and project reports;
Analyzed company’s processes and suggested organization and business models enhancements;
Carried out projects’ financial analysis and assessed business risk factors;
Handled projects’ coordination and implementation.

Conducted market researches;
Developed business plans, feasibility studies and project reports;
Analyzed company’s processes and suggested organization and business models enhancements;
Carried out projects’ financial analysis and assessed business risk factors;
Handled projects’ coordination and implementation.

Handled government sector projects;
Supported existing product lines and enhanced market shares;
Managed the execution of projects, & extended technical support to engineers & technicians;
Interacted with consultants and contractors;
Tailored technical specifications for the upcoming projects.

Handled government sector projects;
Supported existing product lines and enhanced market shares;
Managed the execution of projects, & extended technical support to engineers & technicians;
Interacted with consultants and contractors;
Tailored technical specifications for the upcoming projects.

Headed the service department of the Brown Goods, White Goods & IT equipment;
Managed quality control claims and analysed defect ratios related to various Samsung products;
Prepared periodical technical reports; evaluated and monitored service performance of the regional authorised service centres;
Provided technical support to regional service centres and after-sale support teams;
Acted as a liaison between the headquarters in Korea and authorised Samsung service centres in the ME & North Africa;
Evaluated and assessed new product prototypes prior to launching stage;
Conducted training seminars for engineers and concerned technicians in MENA;
Offered product awareness and training courses to sales teams to newly introduced products in terms of features and specifications being introduced in various product ranges;
Participated in introducing R&D department at factory sites in South Korea.

Led the Low-Current Systems’ Division;
Established and expanded market shares for the Low-Current Systems of the company;
Conducted technical seminars and exhibitions for product awareness in the market;
Prepared specifications and established rapport with the consultants for various projects;
Co-ordinated with DSSCB, PWD and the oil companies and obtained approvals;
Designed, engineered & estimated major turnkey projects;
Bid for large turnkey projects;
Principals co-ordination and follow-up;
Carried out market researches and negotiated the price levels with principals accordingly.