Regional Business Development Director
Lensec
Total years of experience :17 years, 7 Months
• Established a local presence for LEMSEC to cover the Middle East and North Africa (MENA) region.
• Devised and implemented a high impact business growth strategy and business development plan.
• Oversaw every aspect of the company’s Marketing and Customer Relationship activity to ensure alignment company strategy and the achievement of business growth objectives.
• Focused on client development, product marketing, profile raising, marketing and communications, CRM, market research, analysis and market segmentation.
• Generated revenue of US$5 million while managing a small sales team based in North Africa and the GCC region.
• Negotiated an exclusive OEM agreement with Dell for the supply of hardware to support client solutions.
• Engaged with multiple third-party suppliers of physical security hardware (cameras, barriers, gates etc.) and entered into highly effective co-marketing activities at international events and exhibitions.
• Established a new subsidiary within Transtelecom Group with the objective of delivering professional services to clients requiring innovative physical security solutions.
• Built the company profile, logo, branding, marketing, sales and operational plan which included hiring a team of 9 individuals including 3 account managers, 1 pre-sales engineer and 2 network engineers.
• Prepared the business plan, product portfolio, and projected financial and cash flow for three years and submitted to board of directors for approval.
• Created robust policies and procedures for the business within the framework of overall corporate policy.
• Increased the customer database by undertaking several “mega” projects in the physical security industry.
• Generated revenue of US$5 million in the first year with the objective of achieving US$ 30 million within 3 years.
• Negotiated partnerships with multinational manufacturers to resell their hardware, software and solutions.
• As Regional Sales Manager achieved the team sales target of US$20 million.
• Built on existing relationships with current client base as well as developing new relationships with prospective customers through creating demand for the company’s products and services.
• Managed and supervised the performance of 5 Account Managers (2 senior and 3 junior).
• As Territory Manager achieved 110% of target in 2010 with revenue of US$10 million.
• As Senior Account Manager achieved 120% of the annual target with sales of US$5 million.
• Achieved 70% achievement of the annual target of US$1.5 million.
• Generated leads, maintained accurate records of quotes, projects and correspondence on the company database.
• Demonstrated high levels of commitment and motivation to win new business in a highly competitive and challenging market.
• Acted as the main technical lead throughout the sales process providing best in class expertise to customers.
• Used excellent communication skills and a consultative approach to build excellent customer relationships.
• Maintaining all existing and prospective customer information within the CRM system.
• Focused on achieving excellent results by using sound business judgement and commercial acumen.
contribution in the hult prize for the global case challenge in partnership with bill clinton global initiative. case of the year is "how to fight Global Hunger"
contribution in the 6th 7th 9th Engineering day in the university by the ( baby bed project, car.net project, BMS project)
