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Mostafa Moharam, Sales Supervisor – Food Service

Mostafa Moharam

Sales Supervisor – Food Service·National Aquaculture Group | NAQUA

Saudi Arabia

Bachelor's degree, Accounting

Work experience

Total years of experience: 12 years, 11 months

Sales Supervisor – Food Service

March 2023 - Present

National Aquaculture Group | NAQUA

Dammam, Saudi Arabia

March 2023 - Present

• Monitor competitors activities, market trends, pricing, and promotional
campaigns to identify business opportunities and maintain a competitive
market position.
• Prepare forecasts, quarterly plans, performance reports
senior management.
• Develop and implement corrective action plans to improve sales performance
and operational efficiency.
• Oversee customer collections and ensure timely payment while maintaining
strong customer relationships.
• Provide after-sales support and resolve customer concerns to strengthen
customer loyalty and retention.
• Lead Food Service sales operations across the Eastern Region to achieve sales
targets and business objectives.
Company industry:
Civil Engineering
Job role:
Sales

Sales Supervisor - HoReCa Operations

December 2019 - December 2022

Montana Italian Water | Sharbatly Group

Jeddah, Saudi Arabia

December 2019 - December 2022

• Supervised day-to-day HoReCa sales operations to achieve sales targets and
operational excellence.
• Led and coached HoReCa Sales Representatives through regular field visits
and performance reviews.
• Expanded the customer base by acquiring new restaurants, cafés, hotels, and
catering accounts.
• Negotiated commercial agreements and maintained strong relationships with
key customers.
• Prepared sales forecasts and monitored competitors activities to identify
business opportunities.
• Coordinated sales activities, promotional campaigns, and customer
collections to drive business growth.
Company industry:
Food & Beverage Production

Sales Supervisor - Traditional Trade

January 2019 - June 2019

Hana Water | Hana Food Industries Co.

Riyadh, Saudi Arabia

January 2019 - June 2019

• Supervised and coached the Traditional Trade sales team to achieve sales
targets.
• Developed monthly sales plans and monitored team performance through
weekly sales reviews.
• Expanded market coverage by acquiring new customers across the Traditional
Trade channel.
• Conducted market visits to monitor execution, customer needs, and
competitor activities.
• Coordinated customer orders and ensured timely delivery with high service
standards.
Company industry:
FMCG
Job role:
Sales

Sales Supervisor – Traditional Trade

June 2014 - January 2019

Hana Water | Hana Food Industries Co.

Dammam, Saudi Arabia

June 2014 - January 2019

• Led the Traditional Trade sales team across the Eastern Region to achieve
sales and business objectives.
• Managed multiple sales routes and supervised daily Van Sales operations.
• Set sales targets, monitored KPIs, and reviewed team performance through
regular field visits.
• Expanded market coverage by opening new sales routes and acquiring new
customers.
• Followed up on customer collections while building strong customer
relationships.
• Trained and developed new sales representatives to improve sales
performance.
Company industry:
FMCG
Job role:
Sales

Sales Supervisor

January 2013 - May 2014

Schweppes

Cairo, Egypt

January 2013 - May 2014

• Supervised the daily activities of the Traditional Trade sales team to achieve
sales targets.
• Prepared weekly sales reports and monitored team performance.
• Coordinated customer orders and ensured product availability and timely
delivery.
• Conducted market visits to monitor sales execution and competitor activities.
• Coached and developed sales representatives to improve productivity.
Company industry:
FMCG
Job role:
Sales

Education

Suez Canal University

December 2011

December 2011

Bachelor's degree, Accounting

Egypt

Skills

Trade Sales

Expert

B2B Sales

Expert

CUSTOMER RELATIONS

Expert

DELIVERY

Expert

MERCHANDISING

Expert

SALES

Expert

SALES SUPPORT

Expert

ASSETS RECOVERY

Expert

MEETING FACILITATION

Expert

NETWORKING

Expert

RESEARCH

Expert

Coaching Staff

Expert

B2B Marketing

Expert

Contract Negotiations

Expert

ACCOUNTANCY

Beginner

negotiation

Expert

purchasing

Expert

market research

Expert

key account management

Intermediate

operation

Expert

problem solving

Expert

ACCOUNTING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

FOOD SERVICES

Intermediate

HOSPITALITY

Intermediate

LEADERSHIP

Intermediate

MARKET SHARE

Intermediate

MICROSOFT OFFICE

Intermediate

SUSTAINABLE BUSINESS

Intermediate

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
Problem Solving & Conflicts Management Program
Route & Market Management
Coaching & Management Performance
Customer Relationship Management
Training
Sales Principles
Suez University

Hobbies and interests

Travelling