Mots'eoa Mashale

Led the growth and performance of UniPod’s social media platforms, achieving 262K+ views, 40K+
profile visits, and 6.5K+ engagements
Increased page followers by 4, 000%+ through strategic content planning and consistent publishing
Developed high-performing content formats, with multi-image posts reaching 100K+ views and
short-form video driving peak engagement
Utilized performance analytics and audience insights to implement data-driven content strategies
Planned and executed content calendars aligned with campaigns, events, and organizational goals
Campaigns, Content & Brand Storytelling
Created and executed storytelling campaigns highlighting innovation programs, youth initiatives,
and stakeholder impact on social media platforms (Facebook LinkedIn Instagram and X, TikTok
Produced engaging short-form video and visual content optimized for social media platforms
Collaborated with the UNDP communications team to ensure brand consistency and messaging
alignment
Supported digital visibility for major events (STEAM Conference, Youth Connect, AFCTA) through realtime content creation
Creative Production
Produced and directed video and photo content for campaigns, events, and impact
storytelling
Led shoot setup (camera, lighting, composition) to ensure high-quality content production
Translated complex innovation and development work into engaging, audience-friendly
content
Head of spark studio program - Content & Digital Trainer
Led a digital creativity programme training 80+ entrepreneurs in content creation, Reels
production, photography, videography, and Canva design.
Directed all programme communication, storytelling, and online visibility.
Managed video workflows between recording, editing, review, and publishing.
Produced high-performing content capturing youth innovation stories.