Mouhamad Rasmi

• Spearhead the comprehensive registration and participant engagement process for over 30 premier sports events each year, encompassing marathons, obstacle races, equestrian events, padel tournaments, and motorsports, catering to 5, 000-50, 000+ participants per event.
• Serve as the functional owner for registration operations, establishing and optimizing SOPs, workflows, escalation protocols, timelines, and reporting metrics to enhance operational efficiency.
• Direct and synchronize cross-functional teams of 8-15 staff members per event, fostering collaboration and ensuring seamless execution of registration activities.
• Drive participant satisfaction and retention through innovative strategies and exceptional service, positioning events for growth and enhanced participant experiences.

Responsible for registration performance, participant experience, and revenue targets across 30+ events per
year in three countries, including mass participation events of up to 50, 000 participants.

Freelance photography and videography practice operating since 2015 — specialising in sports event coverage, race-day documentation, and branded content for events and clients, delivered on a word-of-mouth basis across Lebanon and Kuwait.

- Sports event and branded content photography for B2B and B2C clients across the GCC and Levant.

• Spearheaded the planning and execution of community sports programs at the Beirut Marathon Association, enhancing participant engagement in one of the regions premier mass participation events.
• Oversaw comprehensive program budgets and operational plans, ensuring seamless coordination between internal teams, sponsors, and external partners to optimize event registration processes.
• Crafted and implemented evaluation frameworks to measure program success, driving improvements in participant experience and aligning with business development goals in sports events.
• Leveraged data-driven insights to enhance participant engagement strategies, contributing to increased registration numbers and overall event satisfaction.
• Fostered strong relationships with stakeholders to elevate the participant experience and drive business growth in competitive sports environments.

- Led digital participant programme strategy and post-COVID event resumption planning for events of
50, 000+ participants.
- Produced technical reports and executive briefings for senior management and municipal stakeholders.
- Managed full programme lifecycle for the 542 Training Initiative — a five-month participant training
programme.

- Managed participant registration pipelines, on-site logistics, technical timing integrations, and route
systems.
- Built operational budgets and delivery plans, executing end-to-end within an agile team.

• Spearheaded the complete registration lifecycle for large-scale sports events, effectively managing up to 50, 000 participants to enhance overall participant experience.
• Collaborated with external registration software vendors to optimize system performance, ensuring seamless and reliable registration processes.
• Recruited, trained, and led customer service teams to provide exceptional support for participant inquiries, fostering a positive event atmosphere.
• Generated comprehensive registration reports and data insights, driving informed decision-making and strategic improvements for future events.
• Oversaw bib allocation, packing, and on-site distribution during high-demand periods, ensuring efficiency and accuracy in participant check-in.
• Championed initiatives to enhance participant experience, positioning the organization as a leader in sports event management and business development.