Senior editor
Albayrak Gurubu
Total years of experience :13 years, 2 Months
• Developing a long-term and day-to-day content strategy
• Creating viral content that people connect and identify with across a variety of different topics
• Scheduling the creation/acquisition of content in accordance with editorial policy
• Preparing textual content for e-newsletters
• Managing Wordpress website and working closely with the descriptions, images, titles and sub-titles of content
•Liaising with multimedia specialists in the creation of any new multimedia content
• Editing articles submitted by Junior Editors and freelancers to meet the standards of the company
• Writing SEO-friendly articles that guarantee high ranking among search engine results
• Creating useful and entertaining Social Media content marketing projects with business partners
• Developing Brand Image for the website and devising Total Content Strategy across various platforms in keeping with the latest trends of online content creation and marketing
• Managing Social Media accounts
• Creating promotional campaigns on GoogleAdWords and Facebook
• Assessing performance of produced content through a variety of analytics including Bitly, Google URL and direct user feedback
• Constantly pitching ideas for optimizing workflow and improve content
• Working with GIFs, Memes and Videos to develop a viral, relatable and timely advertising
Translating articles both to and from English, Arabic, French. Reading through original material and rewriting it in the target language, ensuring that the meaning of the source text is retained. Experience in translating a wide range of documents such as press articles (economy, politics, lifestyle), legal documents, corporate documents, advertisement).
Receiving list of article topics and their expansion limits by the editors, searching for the current and past references of the subject topic, gathering information and content material regarding the subject topic, planning and preparing the overall format of the article, organizing the collected information and the subject matter and writing articles using the gathered information and inserting the keywords as per the context, submitting completed articles to the editors.
Managing various finance activities, including the provision of billing, collections, accounts payable, management/statutory reporting, annual audits, taxation services, preparation of complex financial reports and proposals (weekly, quarterly, and biannually) to submit to the government.
Extensive background in Economics as a whole as the first two years' courses focused on a variety of different subjects, including: Applied Statistics, Total and Partial Analysis, Banking, Corporate Accounting, Game Theory, and Finance Theory. While in my Junior and Senior years I majored in Business Administration, excelling in E-Commerce, Corporate Marketing and Risk Management.
A series of 5 intensive courses designed to offer the latest tools for managing your important content once it's been created and how best to tell an organization’s “content story” across those platforms using a human-centered design and most effective ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. The courses gave an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.