Digital Marketing Manager
Marriott International
مجموع سنوات الخبرة :11 years, 5 أشهر
1-Manage all online marketing initiatives for Westin Grande Sukhumvit, Sheraton Hua Hin Resort & Spa and Sheraton Hua Hin Pranbure Villas .
2-Create and maintain a year round strategic plan including a calendar of promotion.
3-Consultation on search marketing (SEM and SEM) with DOSM .
4-Oversee email and direct mail campaigns using Starwood channels .
5- Work with and maximize opportunities for the 3 hotels in SPG.
6- Partnership markting opportunities that drive business online .
7-Liaise closely with the AFM & SSO managers to gain a better understanding for the key OTAs strategies and needs for the 3 properties and maximize any opportunity
Responsible for 13 hotels in Thailand & 10 hotels in UK for :
- Analyzing market competition environment
- Budgeting & Business planning (S&M)
- Sales & market research & analysis
- Creating digital platforms
- Planning marketing strategies for 4, 5 stars hotels
-managing campaigns to increase traffic and revenue mix through direct brand websites
- Social Media channels
- Email marketing
- Affiliate marketing
- Meta Search websites & Working on SEO & SEM side for individual hotel’s website .
- Set pre opening online marketing checklist
Here are the topics of this course : 1. Services Marketing Planning and Management 2. Search Engines and Online Selling: Stimulating Incremental Demand 3. Pricing Strategy and Distribution Channels in Hotel Revenue Management 4. Hospitality Customer Engagement through New Media Marketing 5. Marketing the Hospitality Brand through New Media: Social, Mobile & Search
Information Technology