Mounir AZELMAD, Retail Lubricants Development Manager

Mounir AZELMAD

Retail Lubricants Development Manager

Vivo Energy – Shell Licensee

Location
Morocco - Casablanca
Education
Higher diploma, Finance and Accounting
Experience
18 years, 3 Months

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Work Experience

Total years of experience :18 years, 3 Months

Retail Lubricants Development Manager at Vivo Energy – Shell Licensee
  • Morocco - Casablanca
  • My current job since October 2016

Retail Lubricants Development Manager, responsible for driving Lubricants sales through category product planning, and working with retail teams to put in place fit for purpose CVPs to deliver excellent on-site execution.

Proven track record in implementing Sales & Marketing initiatives and delivering results within highly competitive and deregulated markets.

Taste of the challenge, team spirit and sense of effort is what makes me a Marathon runner; New PB 2h49:04

Business Development Manager at Vivo Energy – Shell Licensee
  • Morocco - Casablanca
  • February 2015 to October 2016

o Mission : In charge of the development of the Lubricants business within B2B customers:
 Search new business:
- Identify, recruit, develop and maintain long-term business relationships with customers and
partners;
- Work with stakeholders (Marketing, Technical and Supply) to develop new CVP that addresses
the client’s needs, concerns, and objectives.

Area Manager at Lafarge Maroc
  • Morocco - Casablanca
  • April 2012 to January 2015

Implement in the geographical area comprising 4 concrete plants the strategy defined at national level.
 Main activities / responsibilities :
- Apply and manage the health and safety policy set for the area;
- Support sales reps in negotiations with key customers and manage directly some of them;
- Organize the action plan for prospection to renew and optimize regularly the customer portfolio;
- Manage accounts payable and limit credit risks;
- Manage the cash (price and payment terms) with the credit department and participate in credit meetings;
- Work closely with TSS to promote solutions to customers and develop mix product (VAP);
- Manage plants supervisors on all production and delivery aspects (quality, availability, costs) and optimize resources between plants (staff, trucks, pumps, ….);
- Vertical integration : co-ordination with cement and aggregates teams in the area;
- Animate Placing & Finishing service and the network of subcontracted applicators;
- Give a reliable and regular reporting on the activity and likely developments in the market;

Responsable Administration des ventes et Crédit Client at Lafarge Maroc
  • Morocco - Casablanca
  • February 2009 to March 2012

o Mission : Supervise administrative team (7 people) to support the sales force :
 Billing: 23 concrete plants and 2 Aggregates careers :
- Supervise the administrative processing of orders;
- Ensure timeliness and accuracy of billing;
- Ensure compliance with the pricing policy of the company;
 Customer Credit : Over 1, 000 active clients :
- Participate with area managers to identify and prevent the customer credit risks;
- Facilitate Credit Customer Committee and monitor the action plan;
- Interface with Credit Insurance : ACMAR & COFACE;
- Provide case management in litigation : 215 Litigation at the end of 2011, 8 Lawyers;
 Main activities :
- Implementation of the new sales administration organization : Billing & Customer Credit;
- Stream Lead Sales (O2C = Order To Cash) for the Lafarge group project called "Tone",
accept the changes and adaptation to both business processes and target template to support
the growth of the company (pilot country = Morocco

Organisation & Reengineering Responsible at Wafa Immobilier
  • Morocco - Casablanca
  • February 2007 to February 2009

- Monitoring information system stabilization and receipt of new developments;
- Monitoring the deployment of the front tool in the AWB Network : Training & Support;
- Redesign of new information system called Experts_Immo - EKIP (Front and Back Office software based on Oracle technologies) :

INTERNSHIP at Crédit du Maroc
  • Morocco - Casablanca
  • September 2006 to February 2007

Standards and Procedures organizer within the Finance Group
o Mission : Conversion to International Accounting Standards

Auditor at Ernst & Young
  • Saudi Arabia
  • January 2006 to March 2006

o Served Sectors : Banking, Real Estate and Industry
o Subject : Evaluation and Amortization of property under the “Fair Value”
 August 2005 : Finance Direction « Centrale Laitière »
o Subject : Optimization of working capital standpoint Client

Auditor at Deloitte & Touche
  • Morocco - Casablanca
  • July 2005 to July 2005

several audit missions in the industry, banking and real estate sectors

INTERNSHIP - Sales Management at Venezia – Ice
  • Morocco - Casablanca
  • March 2005 to March 2005

Subject : Designing a database to manage the customer portfolio

Stagiaire at ACRED
  • Morocco - Casablanca
  • July 2004 to August 2004

Corporate and Organization Direction « ACRED »
o Subject : Proposal for a model of corporate customer segmentation

Education

Higher diploma, Finance and Accounting
  • at INTEC CasablancaInstitut Supérieur de Commerce et d’Administration des
  • July 2006

Certification in International Accounting Standards « IFRS » o Subject : Determination and allocation of the loss of value in accordance with IAS 36

Diploma, Finance and Accounting
  • at Institut Supérieur de Commerce et d’Administration des Entreprises
  • July 2006

Bachelor in « Finance and Accounting »

Bachelor's degree, Mathematical Sciences
  • at Technical High School
  • June 2002

Baccalaureate Mathematical Sciences

Specialties & Skills

JD Edwards
B2B Sales
Oil and Gas
CUSTOMER RELATIONS
MARKETING
PRICING
REPORTS
ACCOUNTS PAYABLE
CHANGE MANAGEMENT
DELIVERY

Languages

Arabic
Native Speaker
French
Expert
English
Expert

Hobbies

  • Playing musical instruments
    Drums
  • Running
    PR : Hall marathon 1h40 I am oreparing for l'y first Marathon