Mourad Kamoun

n my current role as General Manager, I am involved in the management of overall operations of the wheat flour and animal feed factories with a focus on achieving maximum productivity, efficiency, and profitability. I lead and mentor team to achieve set goals. I monitor financial performance, prepare budgets, and implement cost-control measures to enhance profitability and attain financial targets. I establish strong relationships with key stakeholders, including customers, suppliers, government agencies, and industry associations.

Here are some of my key accomplishments:

✪ Led the state-of-the-art wheat flour factory with a daily capacity of 250 tons, along with a newly built animal feed factory with a capacity of 30 tons per hour. Drive operational efficiency/production processes to meet the highest quality standards.

✪ Developed and applied strategic guidelines/business plans to ensure timely delivery of products and fulfil customer needs.

✪ Adhered to local, national, and international regulations related to food safety, health, and environmental standards.

Control over role and guideline the strategic and targets for long terms and main market research.
Negotiate main contracts and procurements
Responsible of Grain (wheat, barely, ..)procurement with quality controlling and contract evaluation
Milling and storage controlling by guiding our concern staff and work for better quality and feasibility
Direct all departments and negotiate for each responsible to ameliorate the profit and goals
Management of expenses and supervision of outgo
Handling all B2B Deals with following with my concern department to achieve our target
Negotiate for procurement and main suppliers to achieve better finance situation

I’m responsible and the persons responsible for establish export department, I manage the sales team and developing the markets and clients database in U.A.E & Overseas Market by using my network and skills to facility the expansion ., my main products is Wheat flour and delivered of wheat, ….,
I’m developer business in Retail market as union-coop Choithram, Lulu, Safeer, In Other side I’m extending my client portfolio with Main distributor and wholesaler … and Africa market East & West as well and we success to open new markets with great progress, …
I manage for a Sales team also controlling procurement and production department as well, I launched new DORA Brand with full management for B2B Market and marketing and sales control with handling the project….

I’m handling sales and marketing department in FMCG Field, we are processing dates and fresh fruit Products with Agro commodities and Canned Food , my task to open new markets, establish sales planning and yearly task, guiding my sales teams, negotiation retail contract and enlarge our beneficiary margin, create new portfolio clients
Establish export department with framing new staff, be present in Europe & USA Markets, manage a budget of 5 Million AED Yearly to get benefice over Than 20 %

Highlights:
• Played a fundamental role in establishing branch in GCC countries.
• Played a pivotal role in efficiently leading a team of 35 persons from various nationalities to achieve organizational objectives.
• Identifying new market opportunities in various countries for foodstuff and nuts in FMCG sector as well as served as Professional Manager for handling and planning sales staff with extensive knowledge of treatment with Hypermarkets Class A & B.
• Identified and championed a new product-of dry fruit along with executed day-to-day product sales, marketing and service activities.
• Representing the company in the capacity of exhibitor in ANUGA, GULFOOD and SIAL France during the year 2008, 2009, 2010, 2011, 2012 & 2013 respectively.
• Enhanced effectiveness of sales tools resulting in increase in sales by 70% in the eastern region.
• Introduced new brands in local and over sea market such as AMIRA HERO FLORIDA with KORFEZ, Jus Date and Energy Drink Liwa Drink with Liwa Date.
• Instrumental in opening virgin market for Turkish products such as Wheat Flour in Ghana Eritrea Ethiopia.
• Functioned as Professional Consultant for Eagle Group and Representative in GCC and Success to Corporate between IMI Group and BSS Trading.

Key Responsibilities:
• Identifying primary thrust areas of business through market surveys and analysis and conceptualized business development ventures to draw out complete business roll out plans.
• Ensuring yearly sales targets are met efficiently by spearheading the product sales development through various competitive strategies.
• Directing and monitoring the activities of the sales team and ensuring motivation among them. Maintaining contacts with clients to generate opportunities/sales.
• Analyzing/ proposing new business ideas to the management team to tap opportunities and delivering efficient services to foster long-term business relationships with clients.
• Developing strategic sales and product strategies focusing on new market segments, managing their successful implementation to provide quality services and exceed customer expectations.
• Keeping abreast with latest developments in retail sector, market/ competitor’s information and providing updates to the management.

Highlights:
• Spearheaded a sales team of 15 persons for mainly products dates and derived dates as chocodate, stuffed date, jam date jus date pickle date.

Key Responsibilities:
• Assisted in formulation and execution of strategic sales plans, so as to ensure achievement of targeted sales in turn leading to increase revenue and market expansion.
• Developed and executed aggressive strategic sales plans targeted at capitalizing existing client base. Coordinated implementation of marketing plans to increase revenues/profitability and expand market presence.
• Supervised and evaluated the activities of sales and marketing executives and trained them to achieve/surpass sales targets.
• Developed and implemented an integrated range of marketing concepts, methodologies and sales strategies consistent with the overall goals and objectives.
• Managed the preparation and maintenance of requisite reports to keep the upper management abreast of all sales and marketing initiatives of the department.

Key Responsibilities:
• Initiated as Sales Supervisor and worked up the hierarchy to merit promotion to be the in charge for various brands and key accounts across UAE for agro commodity as SUNNY, TIFFANY.
• Liable for 185 accounts and successfully managed 25 merchandiser and supervisor as well as devised the action plan according to the strategic plan.
• Managed brand/product P&L in the areas of sales/volume, trade spending, revenue reductions, cost of goods and advertising aiming at attaining company’s annual value & volume target.
• Monitored compliance with organizational policies, procedures, ethical practices and guidelines of accrediting organizations.