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Moussa Abi Fayssal, Sales & Distribution Manager

Moussa Abi Fayssal

Sales & Distribution Manager·AQ Global – Brands Hub

Kuwait

Master's degree, International Business

Work experience

Total years of experience: 19 years, 8 months

Sales & Distribution Manager

February 2024 - Present

AQ Global – Brands Hub

As Salimiyah, Kuwait

February 2024 - Present

Highlights
• 80%+ market share — built Bestway from new entrant to Kuwait’s No. 1 summer-inflatables brand in three seasons, tripling sales volume.
• 40+ accounts opened and activated across hypermarkets, retail and e-commerce channels in Kuwait.
• Led a 17-person sales, warehouse, and delivery team across three peak seasons, exceeding sales targets while maintaining strong dispatch performance and stock accuracy.
Scope
• Own the division P&L — sales forecasts, pricing strategy, logistics cost models, and marketing investment.
• Plan annual Bestway orders and customer-specific price lists for 700+ SKUs; negotiate and renew annual contracts with hypermarkets and online retailers.
• Direct sales, warehouse and delivery operations; drive collections and on-time payment.
• Conduct market, competitor, pricing, and product-feasibility analysis to identify new portfolio growth opportunities in Kuwait.

Company industry:
Accounting
Job role:
Sales

Corporate Sales Manager – B2B Division

September 2022 - January 2024

Al Baghli International Group

Sabhan, Kuwait

September 2022 - January 2024

Highlights
• Opened 15 co-op accounts across Kuwait by securing regulatory/product approvals and negotiating listing fees.
• Expanded B2B channel coverage across pet stores, breeders, grooming vans, and online platforms, strengthening brand availability and field execution.
Scope
• Led the full co-op distribution cycle — documentation, approvals, fee negotiation, in-market distribution, and follow-up.
• Built go-to-market strategies across pet stores, co-ops, breeders, grooming vans, and online channels.
• Managed supplier relationships, annual targets, and stock orders.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales Manager – Atlas Copco & Doosan

October 2012 - July 2022

SOMECO International SAL

Beirut, Lebanon

October 2012 - July 2022

Highlights
• $2M turnover (20% of company sales) — exceeded targets every year, peaking in 2016-17.
• +50% compressor market share and ~30% growth in maintenance contracts and spare parts.
• Reduced operating costs by 15% and delivery time by 50% through stock-order planning and supplier/logistics renegotiation.
• New product lines introduced to Lebanon — high-pressure compressors, nitrogen generators, blowers, and vacuum pumps.
Scope
• Led two sales engineers; owned hot leads, negotiations, and deal closure.
• Embedded energy-audit and ROI studies into the sales process; launched extended-warranty and trade-in programs.
• Prepared yearly goals, budgets, and KPI reviews; ran biannual supplier business reviews for management.

Company industry:
Plants & Gardening Equipment
Job role:
Sales

Sales Manager –

October 2012 - January 2022

SOMECO International SAL

Beirut, Lebanon

October 2012 - January 2022

Highlights
• $2M turnover (20% of company sales) — exceeded targets every year, peaking in 2016-17.
• +50% compressor market share and ~30% growth in maintenance contracts and spare parts.
• Reduced operating costs by 15% and delivery time by 50% through stock-order planning and supplier/logistics renegotiation.
• New product lines introduced to Lebanon — high-pressure compressors, nitrogen generators, blowers, and vacuum pumps.
Scope
• Led two sales engineers; owned hot leads, negotiations, and deal closure.
• Embedded energy-audit and ROI studies into the sales process; launched extended-warranty and trade-in programs.
• Prepared yearly goals, budgets, and KPI reviews; ran biannual supplier business reviews for management.

Company industry:
Construction & Building

Sales & Spare Parts Specialist – Forklifts & Generators

September 2008 - September 2012

Jallad Group

Beirut, Lebanon

September 2008 - September 2012

• Won competitor accounts by presenting Caterpillar forklifts, generators, and trade-in options; sold maintenance contracts, spare parts, and oil; managed quotations, negotiations, delivery, and collection.

Company industry:
Technical Maintenance & Repair
Job role:
Sales

Automotive Spare Parts Sales Specialist

August 2006 - July 2008

Akra Spare Parts Group

Antelias, Lebanon

August 2006 - July 2008

• Built and serviced a daily client portfolio across a full range of automotive spare parts and consumables.

Company industry:
Retail & Wholesale
Job role:
Sales

Education

Lebanese Canadian University/IPAC France

January 2015

January 2015

Master's degree, International Business

Lebanon

Holy Spirit University of Kaslik (USEK)

January 2009

January 2009

Bachelor's degree, Business Management

Lebanon

GPA (percentage): 86.2%

GPA (percentage): 86.2%

Skills

EXECUTIVE LEADERSHIP
Expert
EXECUTIVE LEADERSHIP
Expert
LOGISTICS
Expert
LOGISTICS
Expert
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
INVENTORY DISTRIBUTION
Intermediate
INVENTORY DISTRIBUTION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
OPERATIONAL EXCELLENCE
Expert
OPERATIONAL EXCELLENCE
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
SALES MANAGEMENT
Expert
SALES MANAGEMENT
Expert
PROBLEM SOLVING
Expert
PROBLEM SOLVING
Expert
ENTREPRENEURSHIP
Expert
ENTREPRENEURSHIP
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
PURCHASING
Expert
PURCHASING
Expert
SALES
Expert
SALES
Expert

Languages

English

Expert

French

Intermediate

Arabic

Native Speaker

Training and Certifications

Certifications
Caterpillar Certified Sales Professional
Cost Behavior & Decision-Making
Certification in General Electricity
Kuwaiti Driving License
Communication Skills
Certified Body Language Master Trainer
Cost Behavior & Decision-Making
Accessing Personal Genius Self-Leadership
Certified NLP Practitioner
Cost Behavior & Decision-Making
Caterpillar Certified Sales Professional
Caterpillar
Certification in General Electricity (Wiring & Industrial)