Strategic Planning Supervisor
Fortune Promoseven
Total des années d'expérience :14 years, 3 Mois
• Responsible for the business of a number of clients and appointed new business projects under Planning Director supervision
• Responsible for strategy presentations to existing/ potential clients
• Responsible for category/brand reviews
• Managing the research projects of existing clients (quotations, evaluation of best offer, takes part in the research, evaluation of findings and reports and use of the information in the marketing/ communication strategies)
• Participating in creative, digital, media, DM, etc. reviews to ensure adherence to strategy
• Continuously monitoring, observing and analyzing consumer understanding data, to derive core consumer “insights”
• Reviewing periodic retail audits, trackers, and other qualitative and quantitative measurements
• Developing the marketing/communication strategies for Client under Planning Director supervision
• Participating in creative reviews to ensure adherence to strategy
• Moderating focus groups and writing reports
• Developing online questionnaires/surveys and conduct Vox Pops sessions
• Moderates focus groups and writes reports
• Briefing the different departments on the marketing/communication strategy
• Responsible for the business of a number of clients under direct Planning Director supervision
• Assisting the Planning Director in conducting category reviews & competitive communication analysis
• Assisting the Planning Director in the development of marketing and communication strategy
• Assisting in the communication strategy briefing sessions
• Moderating focus groups and analyzing the data
• Developing online questionnaires/surveys and conduct Vox Pops sessions