Senior Art Director
BPG Group
Total years of experience :20 years, 0 Months
• As an art director in Horizon.FCB I Partners with Creative Director and/or Sr. Art Director to ensure overall brand responsibility on the account; acts to support visual standards of the account.
• Works to support Creative Director and/or Sr. Art Director, as well as XD discipline best practices; acts as an advocate for the vital role of visual design in the XD development process.
• Works as advocate for the Visual Design Practice, including best practices and process quality; models effectiveness and efficiency of Visual Design development within the XD process; upholds basic professional conduct, including time management, attendance and basic professional bearing.
• Participates in the professional Visual Design community to share industry knowledge and represent a clear and considered point of view Creative Vision, Value and Strategy.
• Partners with Creative Director and/or Sr. Art Director to understand and sometimes help shape overall Vision for Experience Design discipline assigned to projects; clarifies Vision expressed as visual design; partners with XD team members to explore and share overall team vision, viewpoints.
• Works with Creative Director and/or Sr. Art Director to identify visual design opportunities for current projects and accounts; works to identify more successful visual design strategies and solutions for assigned projects; evaluates personal work and team visual design against current industry leading best practices and accomplishments.
• Receive an advertising brief from accounts management personnel that includes the
background of the client, product or service, and the objectives of the advertising.
• Think up creative ideas for the advertising in partnership with a copywriter and/or other members of the creative team.
• Ensure that the ideas are appropriate to the client's brand.
• Create visual layout of the advertising to complement advertising cop.
• Understand the product, client or service.
• Meeting the agreed upon deadlines.
• Achieving client's approval in all necessary stages and final approval.
The Most Important Clients
• Nogom FM \ Nile FM
• Komodo
• Three Chefs
• LG
• Partners with Creative Director and/or Sr. Art Director to ensure overall brand responsibility on the account; acts to support visual standards of the account.
• Works to support Creative Director and/or Sr. Art Director, as well as XD discipline best practices; acts as an advocate for the vital role of visual design in the XD development process.
• Works as advocate for the Visual Design Practice, including best practices and process quality; models effectiveness and efficiency of Visual Design development within the XD process; upholds basic professional conduct, including time management, attendance and basic professional bearing.
• Partners with Creative Director and/or Sr. Art Director to understand and sometimes help shape overall Vision for Experience Design discipline assigned to projects; clarifies Vision expressed as visual design; partners with XD team members to explore and share overall team vision, viewpoints.
• Works with Creative Director and/or Sr. Art Director to identify visual design opportunities for current projects and accounts; works to identify more successful visual design strategies and solutions for assigned projects; evaluates personal work and team visual design against current industry leading best practices and accomplishments.
• Partners with Creative Director and/or Sr. Art Director in supporting business and audience needs as part of the Creative solution; may participate in the creation of Creative Lightboxes to visually articulate strategy; supports overall Creative Strategy as project team moves into XD development process Ideation, Enhancement and Execution.
The Most Important Clients
• Chrysler Group ( Jeep - wrangler - Dodge - RAM - Chrysler )
• Huawei Device ( Egypt & North Africa )
• Mondelez ( TUC - Oreo )
• Citibank (Egypt- UAE- Bahrain)
• SC johnson ( Raid - Baygon - Glade - Mr.Muscle - Duck - Winde
• Misr pyramids ( Gel 2GO - Shave code - Vebix - Crown - hui )
• Assist the creative team in developing the visual appearance of campaigns.
• Brainstorm ideas with the creative team and assist in creating and developing concepts.
• Conduct basic research to stay up to date with latest communication trends.
• Coordinate with production to ensure feasibility of ideas.
• Attend photo shoots, recordings etc and ensure creative requirements are applied
The Most Important Clients
• TOYOTA Automotive
• Universal Technology
• Alexandria Bank
• Arma Group ( Crystal food oil & Ghee)
• Oxi ( Dishwasher - Powder washer)
• DMC TV Channels
• 9090 FM Radio Station
Specialized in advertising and events service that includes creative designs
such as, Press ads. Banners, Brochures, Magazine design, Outdoors advertising.
The Most Important Clients
•Suzuki Automotive
•Internet Misr (IM)
•Barclays bank
•HitekNofal (Network and communication solutions)
•Osool ESB (For Securltles Brokerage)
•intelli TECH (Home Entertainment solutions)
more information is available on its website www.synccorp.com
Specialized in advertising, events and exhibition display service that includes creative designs such as, banners, brochures, magazine design, outdoors advertising, Booths, character modeling & animation, locations setup and summer campaigning
The Most Important Clients
•Mobinil
•Ring NOKIA
•Fayrouz
•Lund beck
•Mountain View