eCommerce Head
Arabian Oud
Total years of experience :13 years, 6 Months
• Managing the headless unified e-commerce platform that uses APIs and microservices for content delivery across multiple channels, like mobile apps, third-party platforms, of digital touchpoints.
• Oversee all digital marketing to drive customer acquisition and retention efforts on all paid digital channels (email, SMS, paid search, paid social, and more), ensuring these deliver online sales goals and budget targets.
• Manage eCommerce, CPD, OMS, CMS, and Content hub, responsible for the promotional calendar, email, SMS, and Personalization.
• Omnichannel, improving the customer experience by replacing the last mile delivery with bullet delivery to deliver the orders within 30 to 90 minutes.
• Manage paid social/search agency, optimizing approach for CPO, AOV, and conversion.
•Make all requests to the internal team for creative campaigns.
• Manage UX/UI designers and website developers to continuously improve the website with a focus on the mobile experience as well as adding new functionality.
• Work with a creative agency/software company to drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging consumer experience throughout their journey on the website.
• Responsible for digital marketing calendar, planning campaigns to deliver strategic plans and business objectives, and improving KPIs.
• Responsible for achieving key performance indicators and ensuring the online business meets revenue goals.
• Manage all outside web development partners: manage budgets, set goals, monitor and report on performance, manage timelines and prioritization, develop and manage web development/marketing calendar, and report on updates regularly to management.
• Manage Customer Service department.
• Address website bugs and user experience issues by fixing them on the eCommerce platform.
• Optimize ROAS to be 3x by improving the content of e-commerce and the creatives part.
Ensure stock levels are effectively managed and controlled by constantly analyzing sales and inventory reports in order to maximize sales and meet stock performance objectives for the online shop.
Lead the online store strategy including the roadmap, planning and daily operations to ensure the delivery of high standards of customer service and maximize sales in line with the company objectives and targets.
Manage the annual e-commerce budget and financial performance by overseeing detailed reports, across traffic acquisition, website management and order fulfillment.
Manage the end-to-end operation cycle of the e-commerce shop to increase customers satisfaction including site performance, speed and quality of service, order fulfillment and deliveries.
Create and implement e-commerce annual business, marketing and sales plans.
Develop and implement multi-channel (through various platforms) acon plans for the online shop to ensure alignment in the brand experience between the online and physical shops (Including Click & Collect, returns, inquiries, stocks etc..).
Stay informed and up-to-date with the competitive scene in the local and regional market to identify threats and opportunities related to the successful performance of the online shop.
Recruit, train, motivate and evaluate his/her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
Generate and update website content (products, content, promotions).
Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc).
Plan, define and implement website changes and functional improvements.
Maintain and update the online marketing plan for the website.
Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc).
Understanding of order management/customer fulfilment in an e-commerce context.
Update product information and content on the website.
Create banners, images, promotions etc for display on the website (using products like Photoshop).
Update content managed areas (copy & artwork).
Manage website configuration & parameters (eg payment options, stock management).
Investigate and report any operational/technical issues arising.
Scope and document ongoing website functional projects /improvements.
Test and deploy functional projects /improvements.
Liaise with e-commerce agency regarding the day to day management of the website.
Liaise with internal resources regarding the day to day management of the website.
Evaluate approaches & strategies to improve website sales conversions & customer engagement.
Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc..
Liaise with agencies or in-house teams to implement and support campaigns.
Investigate, evaluate and assess new ways of generating additional traffic/orders.
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc).
Creating and managing OpenCart product categories: Name of the product, description, meta title, keywords, product page URL, etc are maintained and managed.
Setting up product attributes: Attributes like the color, shape, size, manufacturer, SKU number, etc are created.
Assisting you in product up-sell and cross-sell: We help you accelerate the sales of high-end items.
Upload Products into OpenCart, with images and products options.
Edit and resize images in photoshope before upload into products page.
SEO URL rewrites: we create more descriptive urls for all your products.
Batch updates. OpenCart product maintenance (addition/editing), Payment, Shipping, Weight Based Shipping, or Flat Rate... etc.
Related back-office support services. and Product Review... and more .....etc
Recover Abandoned Carts Track customers that abandoned shopping on our website and send remider emails, After Purchase Review Invitation
Managed Dedicated Server Hosting and enabled SSL Certificate.
Enabled cache system and cloudflare serviece To make the online store faster than other websites.
Make a great selection of responsive themes that are optimized for every possible layout and screen resolution. Whether your customers view your site from a tablet, smartphone desktop or laptop, your website.
OpenCart setup and installation & development services.
OpenCart SEO Services: Generate and automatically adding SEO URLs, meta keywords, meta descriptions, tags, titles and descriptions for every product, category, brand and info page, etc.
OpenCart design services & module integration and customization.
Websites Marketing Plan: Popup Window Ads, Product Bundles, Refer A Friend, Deal of Day, Upsell, CrossSell, Discount On Leave (Free Shipping), Discount Code, Registration bonus...etc .
OpenCart Maintenance and Support Services.
Creating and managing OpenCart product categories: Name of the product, description, meta title, keywords, product page URL, etc are maintained and managed.
Setting up product attributes: Attributes like the color, shape, size, manufacturer, SKU number, etc are created.
Assisting you in product up-sell and cross-sell: We help you accelerate the sales of high-end items.
Upload Products into OpenCart, with images and products options.
Edit and resize images in photoshope before upload into products page.
SEO URL rewrites: we create more descriptive urls for all your products.
Batch updates. OpenCart product maintenance (addition/editing), Payment, Shipping, Weight Based Shipping, or Flat Rate... etc.
Make a great selection of responsive themes that are optimized for every possible layout and screen resolution. Whether your customers view your site from a tablet, smartphone desktop or laptop, your website.
Reviewed website articles and made them specific to target audience.
Ensured video, texts, images, and photos are in context with the topics.
Created, verified, and maintained a proper structure for metadata.
Written and edited promotional content and photo captions.
Planned and conducted digital marketing campaign for clients.
Worked closely with web designers and web developers and made websites impressive.
Researched, and provided topics to writers for blog posting and edited the same.
Social Profiles Creation on sites like Linkedln, Facebook, Twitter.
Posting Positive Reviews on High PR blogs.
Creating Youtube Videos with Promotional Content.
Monthly SEO Statistics..
Creating Backlinks to Positive links below the negative links.
Creating backlinks to all the properties we created.
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