Marketing & PR Manager
Sacoor Brothers
Total years of experience :21 years, 4 Months
• Responsible for strategic yearly 360-degree omni-channel marketing plan and implementation for 3 brands across multiple 40+ retail locations across UAE, KSA, Kuwait, Qatar, Bahrain to achieve business objectives
• Responsible for yearly Marketing budget, KPIs and ROI
• Manage Digital Marketing and ATL advertising campaigns,
media bookings and planning according to brand guidelines
to ensure consistency in communication
• Manage E-commerce marketing campaigns and creatives, reporting and advertising budgets
• Maintain relations with 25+ shopping malls across GCC for any marketing and advertising opportunities or partnerships
• Oversee all POS marketing collateral for stores including
creative process and production
• Manage and approve Social Media content across all pages
• Manage E-newsletter and SMS customer/stakeholder communications including segmentation
• Loyalty program communication and CRM
• Conceptualize and execute engaging in-store activations including shopping mall fashion shows and events to create awareness, drive footfall and increase sales
• Develop strategic B2B and B2C partnerships to achieve KPIs
• Press Release management and distribution with PR agency including gifting and influencer collaborations, sponsorships, partnerships and media events
• Manage relations with Editors, Bloggers, Stylists, Radio & TV presenters on ongoing basis
• Collaborate with Visual Merchandising team for effective
window and shopping mall podiums/displays to reflect seasonal themes and collections
• Plan and attend International editorial and E-commerce photo shoots and videos including mood board planning
• Copywriting for campaigns, press releases, social media and internal communications
• Oversee and approve all Franchisee marketing activities for 12 stores across 5 countries
• Media monitoring and clippings for any relevant topics and points of interest
• Manage high profile events such as Vogue Fashion Weekend, Celebrity interviews, VIP iftars etc.
• Oversee NPS survey and Customer care department
• Responsible for all industry Award entries worldwide
• Responsible for marketing and creating sales of private chartered jets across the GCC
• Assisted in creating exciting new travel program for the Middle East
• Negotiated with several media for trade advertising campaigns
• Accumulated databases of high net worth individuals and companies
• Worked closely with graphic designer to direct art direction of advertising campaigns
• Created Facebook ads to promote specific packages and programs; Updated website
• Copywriting for various marketing and advertising campaigns
• Researched and created database of top companies and high net worth individuals in Middle East
• Contacted potential clients for each targeted category
• Created customized marketing collateral for clients as part of white label program
• Attended meetings across Middle East and presented detailed corporate presentations and tailored services depending on client’s industry
• Sourced opportunities to sponsor or partner with events, real estate developments and media to promote concierge services
• Exhibited at relevant tradeshows across Middle East - Dubai Boat Show (exclusive sponsor)
• Wrote and edited presentations, press releases and marketing collateral
• Regular social media posts and advertisements
• Negotiated free outdoor billboard advertising and magazine editorial
• Developed business strategies that drive sales through the assortment of products selected, pricing, promotion & ROI
• Managed the boutiques selection process between our company and the respective brand
• Responsible for several photo shoots, including creating concept, selecting models, styling and make-up
• Presented new brand recommendations regularly to international sourcing team
• Kept abreast of industry trends and new product ideas by reading fashion magazines and visiting fashion websites/blogs regularly
• Attended to brand needs with respect to company’s website
• Continuously researched and explored new
trends/competitive activity in marketplace and category
Created and Launched several small businesses in Lebanon.
• Created and oversaw marketing strategies including fashion shows, monthly specials, website design, media attendance at high profile media/celebrity events in Hollywood
• Worked with LA PR agencies to provide celebrity stylists with the latest pieces
• Advised fashion designers at factory on latest trends/changes to make on future collections based on local demand
• Collaborated with graphic designer for all advertising and marketing collateral
• Managed regular photo shoots, catalogue concepts, model and photographer selection, as well as selection of styles to showcase
• Planned and attended approximately 16 tradeshows per year throughout the country - models, travel arrangements and payments for each show also handled
• Designed booths for each tradeshow and monitored progress closely including color, placement at shows, booth size and audio/visual equipment
• Responsible for sales worldwide, generated increase in sales by various aggressive tactics
• Managed all aspects of office management, hiring and training employees, accounts payable/receivables and collections from customers; all filing
• Hired and trained 4 new interns per month, mentored fashion students in learning all facets of the business
• Wrote all company newsletters, profiles and advertising copy
• Communicated with customers on a daily basis through phone and email correspondence
• Processed orders on AIMS software, generated invoices and shipping documents with UPS CampusShip daily
• Worked closely with Marketing Director to plan and implement monthly promotions and long term marketing strategies for 400 Beauty spas and salons across North America
• Created and select copy, layout, and images for all marketing collateral
• Worked closely with graphic designer, proof read and approve all collateral
• Requested, negotiate and approve large printing quotes
• Worked with Media on advertising programs such as radio and print
• Continuously communicated with field managers of upcoming marketing programs
• Monthly website promotions, email blasts, information updates
• Worked closely with corporate store groups for marketing approvals (Holt Renfrew, Neiman Marcus & Saks)
• Communicated with multiple cosmetic, hair, boutique item vendors on monthly promotions, Co-Op requests, image requests including Murad, Skinceuticals, Labella Donna, Kashwere, Aveda, Moor, MeBath, Mor, Loreal, Wella, Prive, Ionithermie etc
• Managed assigned medium sized Packaged Goods accounts, and provided consultative advertising and promotional solutions with In Store and At Home media vehicles
• Consistently met quotas and organized budget each quarter, Contract & order processing error free to ensure client satisfaction
• Developed strategies to acquire new business and grow existing account base
• Monitored and audited program materials to ensure compliance with specifications
• Maintained accurate client blueprints and related business database, Sold balanced product and service portfolios
• Facilitated client projects and new business leads with other internal departments (Merchandising department)
• Contributed to and supported special business development/project teams
• Completed/submitted required sales call plans, call reports and sales forecasts by assigned deadlines
• Stayed current on industry news, account developments, competitive environment and product knowledge
Digital Marketing Certificate
Communications Degree, Minor in Psychology, Online Diploma in Digital Marketing, Social Media
Professional Make up Artistry
University of Calgary B.A. in Communications (emphasis on Marketing) Minor in Psychology