مدير التسويق والدعم الفني
Banan Thiba Trading
Total years of experience :27 years, 4 Months
My main task :
Providing all marketing services to our sales engineers group, working in our company from :catalogs, brochures, Submittal, company profile, or technical data sheet, …..to our clients and projects through best team of finest sales engineers, and negotiate with our customers for:
- Best specifications
- Best prices
- Payment terms
-Delivery terms
According to facilities available from our company, through our suppliers & Factories
Our company /Banan Thiba/ is one of the most important distributors of cables and wires products, Main & Distributor panels and all electrical foundation materials in the western region of Saudi Arabia
My strategy was strives towards providing product is
inexpensive but high quality and take into account
the elements of excellence when companies
compete, a
Strive to achieve leadership in our field :
1- Switches and sockets
2-Energy Saving Lamps
3- Exos fan
4- switch Box.
I was able to expand sales value with a number of distributors in Kingdom through an annual contracts & agreements to grant discounts with slides system to institutions and rewards for counterseals every three months to motivate them to buy larger quantities from company's products.
Abdullah Abunyyan Etectric one of the older Electrical companies in K.S.A One of the biggest Schneider Distributors & more than 10 brands especially for Abunayyan ( Cillbak: Cable joint, Rittal, Rexton , Scame, ……) Switchs& Sockets, Fluorescent Lighting Fixture Manufacturer, Aman Load Center, Aman lighting
I adopted Long agreements policy (annual) with a number of major
Customers (Western area) to get highest market share from our
Competitors
I started with Rittal World selling all Electrical Materials(Wires, Cables, Panel board, MDP, Wring Devices, …..) to Retailers or Contractors in projects in Jeddah&Makkah , Benefiting from my experiences with previous companies (AL Fanar Group and Bahra Cable), and my relationships with leading distributors of electrical materials in the Kingdom
My duties as new company were as follows:
- Sales strategy: According to the quantity of produce (which actually began in March) I had a focusing policy in sales, so we began with limited number of distributors increases with production increasing, and we achieved our target for all distributors .
- Marketing strategy: We focus on Direct Marketing, to go directly to electricians or owners at the sites, and invited to meeting to give them technical details & gifts
we made database of electricians to connect with them or invite them for other seminars
Eletra (Electrical distribution board)
- My responsibility was lead direct marketing team ( 7 supervisors & 12 marketing specialist) to coverage greater 7 cities in the Kingdom
- We increase market share for Eletra from 65% to 68, 50%
-The productivity of the marketing representative Increased 100% by (GPS) tracking system, where specific locations were given in advance
( Jeddah, Makkah, Taef)
Sales in 2002 was( 30.510.000 ) ended at 2007 ( 65.206.000 ) with more than 100% value increase, without Madina Branch which opened at June 2003, and Baha Branch which opened at October 2004
• Increase the total of active customers from (35)at (2003), to (55) at the end of(2007)
• Increase the total of Bonus system customers numbers from (25) at (2003) to (40) at the end of (2007)
• Increase the total of Marketing representatives from (1) at (2003), to (4) at the end
of (2007) one of them was Marketing Engineer
Manager ( Jeddah, Makkah, Taef, Baha, Tabouk)
Baha: increase the value of Total Sales from (2004) to( 2005) as :45%
Tabouk : increase the value of Total Sales from (2004) to (2005) as :21%
AL.Samah company : Sales Manager ( Damascus - Syria)
• The market share has been increase in during this period from 65% to 76%,
• The establishment system of agents: it was installed in 13 Syrian cities, and five
agents in the Arab countries, during the years 1997 and 1998
60%
