Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Muayed Al Heneiti, General Manager — KSA

Muayed Al Heneiti

General Manager — KSA·Awal Dairy Company

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 31 years, 4 months

General Manager — KSA

January 2025 - Present

Awal Dairy Company

Riyadh, Saudi Arabia

January 2025 - Present

- Holds full P&L and operational authority over Awal Dairys Saudi business — Sales, Operations, Warehousing, Finance,
and HR — appointed to lead a full commercial and organizational transformation.
- Leads all annual key account contract negotiations, covering pricing structures, promotional cycles, and shelf space
terms with major retail partners.
- Drives national market penetration across Modern Trade, Traditional Trade, and HORECA channels, supported by
quarterly demand forecasting aligned with Bahrain HQ.
✦ Delivered +20% YoY sales growth within the first six months through HORECA channel entry and new distributor
appointments across Riyadh, Hafar Al-Batin, Western, and Southern regions.
✦ Reduced operating costs by 30% while building a commercial roadmap targeting +40% YoY revenue growth.
✦ Rebuilt organizational structure across all departments — installed KPI accountability frameworks and performance
ownership standards.

Company industry:
FMCG

sales director

January 2018 - November 2024

Al Safi Danone

Riyadh, Saudi Arabia

January 2018 - November 2024

Company industry:
Dairy Production
Job role:
Sales

B2B Sales Director

January 2017 - January 2024

Al Safi Danone (Danone Group)

Riyadh, Saudi Arabia

January 2017 - January 2024

- Recruited to build and scale the B2B commercial division across KSA and five GCC markets — UAE, Kuwait, Oman, and
Bahrain — with full ownership of revenue targets, team performance, and key account relationships.
- Directed the livestock, raw milk, and fertilizer verticals, implementing pricing and quality strategies that delivered
double-digit profit margins across each category.
- Designed and deployed direct sales distribution models that reduced lead times and improved product availability at
point of sale across all markets.
- Built and led multinational commercial teams across KSA and GCC through structured coaching, goal-seting, and
performance management frameworks.
- Cultivated relationships with government entities and trade associations, securing priority market access and
regulatory alignment across the region.
✦ Tripled annual B2B revenue from ~SAR 370M to SAR 1.1B through systematic account development, product
diversification, and GCC market expansion.
✦ Improved commercial forecasting accuracy by 30% through the introduction of structured reporting and pipeline
visibility tools.
✦ Grew cross-sell and upsell revenue by 25% via bundled B2B offerings and disciplined account planning.

Company industry:
Agriculture & Crop Production

country manager

January 2013 - December 2017

Al Nabil Company

Jeddah, Saudi Arabia

January 2013 - December 2017

Company industry:
FMCG
Job role:
Sales

General Manager — KSA

January 2013 - January 2017

— Al Nabil Food Products

Jeddah, Saudi Arabia

January 2013 - January 2017

- Led all commercial operations across Saudi Arabia with a 100+ member team, managing the companys largest market
end-to-end.
- Directed tier-1 retail accounts — Panda, Othaim, Danube, and Tamimi — accountable for annual trade terms,
promotional execution, and volume delivery.
- Designed distributor frameworks and trade investment plans that maximized promotional ROI and expanded coverage
in underpenetrated regions.

Company industry:
FMCG

UAE Country Manager

April 2008 - December 2012

Al-Othman Agri. Prod. & Proc. Co

Dubai, United Arab Emirates

April 2008 - December 2012

-leading overall business operations to grow NADA profitability in UAE
-Improving strategies and tactics to ensure best in class execution of sales KPIs for all market channels
-Increasing numeric and weighted distribution to keep growing market shares
-Controlling all budgets and spent to utilize effectively ROI
-Revaluating and implementing standardized policies and procedures
-Managing a team of head count + 200 from 7 nationalities
-Direct reporters: 3 RSM, 2 key account manager, merchandising manager, supply chain manager, HR manager, finance manager
-Negotiate with and sign-on national key accounts (AZIZIA PANDA/ CARREFOUR/ LULU/ CO-OP)

Company industry:
FMCG
Job role:
Management

General Manager — UAE

January 2009 - January 2012

— Al-Othman Agriculture / Nada Dairy

Dubai, United Arab Emirates

January 2009 - January 2012

- Directed full UAE operations with 150+ employees across sales, distribution, and field execution in one of the GCCs
most competitive dairy markets.
- Secured and managed shelf presence at Carrefour, Panda, Lulu, and Co-op — delivering consistent volume growth
against established competitors.
- Expanded UAE distribution through a combination of direct field execution and structured distributor management,
improving national coverage.

Company industry:
FMCG

National Key Accounts Manager

March 2006 - March 2008

Al Aujan & Oasis LLC

Dubai, United Arab Emirates

March 2006 - March 2008

-Performing effectively towards maintaining business volume and improving market share
-Negotiate with and sign-on national key accounts (AZIZIA PANDA/ CARREFOUR/ LULU/ CO-OP)
-Creating value-driven business plans in line with top management’s set objectives
-Maintaining knowledge and understanding of market dynamics and seeking new areas of opportunities aimed at continued business growth
-Ensuring presence and maximum visibility of the products inside the stores to enhance brand awareness
-Monitoring the profitability of modern trade channel and creating for merchandising
-Keeping abreast of the competitor’s activities in order to review strategies and plan as necessary
-Planning in-store consumer promotions and monitor product performance
-Setting up and fostering relationships with major key accounts to ensure loyalty and business retention
-Exploring and developing new markets within the same category to generate revenue growth.
-Contributing to the development of the team through trainings and mentoring to enhance their skills.

Company industry:
FMCG
Job role:
Sales

National Key Account Manager

January 2006 - January 2008

Al Aujan & Oasis Beverages

Dubai, United Arab Emirates

January 2006 - January 2008

- Managed the national key account portfolio for Barbican, Vimto, and allied brands — responsible for trade terms, shelf
presence, and promotional ROI.
- Executed national promotional programs and retail marketing activations that drove measurable category growth and
increased distribution depth.

Company industry:
Manufacturing

area sales manager

April 1995 - February 2006

Coca-Cola Bottling Company of Jordan

Amman, Jordan

April 1995 - February 2006

-Responsible for the development and performance of all sales activities in the personal business portfolio, assigned territory, and business according to agreed market development strategy.
-Prospected aggressively to achieve agreed business aims, including costs and sales productivity.
-Responded to sales inquiries and attended external customer meetings and performed wide-range of marketing activities aimed at enhancing business development.
-Effectively managed the development of profitable business and strategic partnerships to maximize sales opportunities across existing client portfolio.
-Remained up-to-date on market trends and issues and how they could affect the territory.
-Formulated strategic account plans; implemented, monitored and reported on its success.
-Involved in the recruitment of sales staff and training them to facilitate their integration in the company.
-Ensured that trainings provided for outlet selling, equipment placements and merchandising standards as well as pre-sales selling system are fully implemented and put into practice.
-Managed sales team consisting of 50 professionals.

Company industry:
FMCG
Job role:
Sales

Area Sales Manager

January 1995 - January 2005

The Coca-Cola Company

Amman, Jordan

January 1995 - January 2005

- Led a 50-member sales team across multiple regions, accountable for volume delivery, market share, and field
execution standards.
- Developed and executed traditional trade growth strategies, growing market share through disciplined customer
relationship management.
- Implemented merchandising excellence standards across UAE and Jordan, seting in-market benchmarks for product
visibility and availability.

Company industry:
FMCG

Education

University of Jordan

January 1994

January 1994

Bachelor's degree, Business Administration

Jordan

Skills

Commercial Sales
Expert
Commercial Sales
Expert
Sales
Expert
Sales
Expert
Management
Expert
Management
Expert
Human Resources
Expert
Human Resources
Expert
Business Administration
Expert
Business Administration
Expert
Management
Expert
Management
Expert
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
Leadership
Expert
Leadership
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Business Development
Expert
Business Development
Expert
Team Management
Expert
Team Management
Expert
Project Management
Expert
Project Management
Expert
Sales Management
Expert
Sales Management
Expert
Negotiation
Expert
Negotiation
Expert
Procurement
Expert
Procurement
Expert
Accounting
Expert
Accounting
Expert
Human Resources
Expert
Human Resources
Expert
Business Administration
Expert
Business Administration
Expert
B2B Sales
Expert
B2B Sales
Expert
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
DATA WAREHOUSING
Intermediate
DATA WAREHOUSING
Intermediate
DEMAND FORECASTING
Intermediate
DEMAND FORECASTING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
PROFIT MARGINS
Intermediate
PROFIT MARGINS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Arabic
Native Speaker
English
Expert