Key Accounts Sales Manager
Prime Royal Catering Services LLC
Total des années d'expérience :12 years, 6 Mois
Develop and execute a comprehensive HORECA sales strategy, aligning it with overall company goals and targets.
Collaborate with the marketing and product development teams to tailor offerings and promotions to the specific needs of the HORECA sector.
Establish and nurture relationships with key stakeholders in hotels, restaurants, and cafes, including top management and purchasing teams.
Monitor market trends and competitor activities, implementing necessary adjustments to maintain a competitive edge.
Prepare and present comprehensive sales reports to senior management, highlighting achievements, challenges, and recommendations for growth.
• Business development and new product development.
• Market research, competitor activities.
• New products market development.
• Product registration with government authorities.
• Imports and distribution channels handling.
• Analyzing market gap for new product in GCC markets.
• Handling distributors and finding new distributors for European brands.
• Maintaining communication between manufacturers to local distributor.
• Assigning territories and leads to sales staff.
• Achieve budgeted revenues and department goals and maximize profitability.
• Maintaining availability and monitor visibility brand wise.
• Giving feedback to sales representatives.
• Design and implementing a strategic business plan that expands company’s customer base and ensure its strong presence.
• Monitoring what competitors are doing.
• Monitoring how each individual sales representative is doing.
• Reporting directly and on a regular basis to Senior Sales Managers.
• Providing regular feedback to the sales team in sales performance reports.
• Formulate corporate offer letters, contracts, and any other required business correspondence.
• Planning and organizing the day to day activities for the sales team.
• Identifying and qualifying sales opportunities.
• Providing sales training and on-going mentoring to staff.
• Prepare promotional plan for the month according to given budget.
• Prepare and assign sales targets to the team.
• Analyzing every individual performance.
• Attend team meetings and sharing best practice with colleagues.
• Identifying emerging markets and market shifts while being fully aware of new products and competition.
• Maintain relationships with existing customers through regular visits.
• Respond to incoming email and phone enquiries.
• Establish and maintain business relations and develop new business.
• Ensure high level of consumer satisfaction by building and maintaining good relationship with potential customers.
• Verifying the documents and submitting with 100% success ratio
• Collecting accounts receivables as per credit sales terms.
• Help doing surveys and gathers market and customer information.
• Provide information by collecting, analyzing, and summarizing data and trends.
• Negotiate the terms of an agreement and closing sales.
• Represent the company at trade exhibitions, events, and demonstrations.
• Advise on forthcoming product developments and discussing special promotions.
• Review your own sales performance, aiming to meet or exceed targets.
• Attend team meetings and sharing best practice with colleagues
Notable Contributions
• Achieve targets in every month.
• Achieved the sales in diversified channels (Hotels, QSR-quick service restaurants, leisure & Restaurants)
• Successfully expand business in assigned territory.
• Maintaining and developing the business within 7 states of UAE.
• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Convert sales through in person sales negotiation with Moderate Trading, Departmental Stores, and Supermarkets.
• Managing the key accounts and analyzing the sales through business to business.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Provide information by collecting, analyzing, and summarizing data and trends.
• Identified marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Major in Marketing