Mubashshir Bakali

• Lead activities on all marketing channels of Digital media, like Paid Media, SEO, Social Media, WhatsApp and Email, for the Real Estate and Retail divisions of Alef
Group
• Developed overall Annual Marketing Budget Calendar basis Revenue Goals and Inventory Forecasts for Direct Sales
• Led the Digital Transformation of the group, revamping setups of key tools like GTM, GSC, Google, Meta & TikTok Ad Accounts, Google Analytics,
Websites/Landing Pages, ZOHO, MS Dynamics 365 etc
• Strategized the restructuring of the CRM for Lead Tracking, improving the Customer Lifecycle Journey mapping to support making data-driven marketing &
business decisions
• Defined report setups for Power BI / Looker Studio dashboards to provide regular insights on KPIs of marketing & sales efficiency to the senior management
• Spearheaded cross-team collaboration with Sales, IT & Customer Service analyzing workflows, making recommendations that drove measurable impact on lead response time, sales conversion, customer satisfaction scores
• Work closely with Design, IT & Finance teams to ensure smooth functioning of business processes

• Plan and lead activities on all channels of Digital media, like SEO, Paid Media, Affiliate and Email for the E-Com website of Jashanmal (Retail) across the GCC
region along with other E-Com websites of franchise brands like Clarks, Bally, Delsey, & Kipling
• Work closely with Brand Marketing, Business Intelligence, Buying & merchandising, Technology and Content teams
• Paid Media, SEO, and Affiliate agency management: Oversee and lead the digital deployment of campaigns, plan & evaluate the performance across platforms
• Forecasting: Use reasonable logic to forecast orders, customer acquisition, traffic, and revenue numbers
• Data, Reporting and Analysis: Create comprehensive weekly/monthly and project specific reports to measure performance of all digital marketing & SEO efforts and
assesses them against goals (ROI and KPIs)
• Monitor and manage daily Google Adwords, Facebook, Tiktok and other self-serve dashboards to ensure campaign setups and deliveries are on track basis approved digital media plans

• Lead the Amazon Prime Video and Mahindra Finance digital strategy, media planning, execution and servicing
• Build plan approach, choose advertising platforms using tools like GWI & comScore to devise plans that deliver on clients business goals
• Guide team on writing ad copies, performing keyword research and creating reports
• Review campaign setups as per approved plans on platforms like Google Adwords & Facebook Business Manager
• Lead interactions with the client team to guarantee timely delivery of review presentations, media plans, and campaign performance reports
• Co-ordinate setup of campaigns with programmatic team on DV360
• Monitor daily DV360, Google Adwords, Facebook and other self-serve dashboards
• Responsible for all financial paperwork involved to ascertain payments are received and made on time for agency profitability

• Digital strategy, planning, execution and servicing of the entire non-chocolate category of Mondelez India; i.e. Oreo, Bournvita, Tang, Cadbury Chocobakes, Cadbury Cocoa Powder etc.
• Work closely with client, senior management, and creative agency, to build Annual Media Strategy
• Responsible for Campaign performance & setups on DV360 & Facebook dashboards
• Responsible for presentation of monthly digital media plans, reviews and implementation ideas to clients
• Train and upskill Planning Executives to develop core competencies and to deliver seamless client work
• Ensure financial process is followed in terms of client set-up & invoicing

• Managed entire Foods category of Unilever (Kissan, Knorr, UFS), and Volkswagen
• Daily co-ordination and management of digital media campaigns including planning, execution and reporting
• Setup and managed all paid media campaigns across Google Adwords, Facebook & LinkedIn advertising
• Explored and identified, with Media Partners (Facebook and Google), a measurement strategy that helped offer planning insights to inform and improve
our media investment strategies
• Created campaign review decks & client presentations highlighting effectiveness and performance of media campaigns

• Clients managed - Papa Johns Pizza, Enchanted Valley Carnival, Samajwadi Party, Reliance Fresh, DELL, CordLife etc
• Implementation, Maintenance, Optimization & Reporting of assigned projects across Google Adwords, Facebook, Twitter & LinkedIn advertising
• Work directly with Media Director in creating & presenting digital media plans
• Assist Finance team with ad spend reporting, invoicing and analysis
• Management of all placements with media vendors for assigned projects; including negotiation, initial orders and invoice reconciliation
• Oversee & train Junior Media Executive to develop core competencies

Clients managed - YES Bank, WWE, Mumbai etc
• Planning & Executing Social Media Campaigns