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Mubashshir Bakali, PERFORMANCE MARKETING MANAGER

Mubashshir Bakali

PERFORMANCE MARKETING MANAGER·Alef Group

United Arab Emirates

Bachelor's degree, COMPUTER SCIENCE

Work experience

Total years of experience: 11 years, 5 months

PERFORMANCE MARKETING MANAGER

August 2024 - Present

Alef Group

Sharjah, United Arab Emirates

August 2024 - Present

• Lead activities on all marketing channels of Digital media, like Paid Media, SEO, Social Media, WhatsApp and Email, for the Real Estate and Retail divisions of Alef
Group
• Developed overall Annual Marketing Budget Calendar basis Revenue Goals and Inventory Forecasts for Direct Sales
• Led the Digital Transformation of the group, revamping setups of key tools like GTM, GSC, Google, Meta & TikTok Ad Accounts, Google Analytics,
Websites/Landing Pages, ZOHO, MS Dynamics 365 etc
• Strategized the restructuring of the CRM for Lead Tracking, improving the Customer Lifecycle Journey mapping to support making data-driven marketing &
business decisions
• Defined report setups for Power BI / Looker Studio dashboards to provide regular insights on KPIs of marketing & sales efficiency to the senior management
• Spearheaded cross-team collaboration with Sales, IT & Customer Service analyzing workflows, making recommendations that drove measurable impact on lead response time, sales conversion, customer satisfaction scores
• Work closely with Design, IT & Finance teams to ensure smooth functioning of business processes

Company industry:
Real Estate
Job role:
Marketing and PR

DIGITAL MARKETING MANAGER

November 2021 - August 2024

Jashanmal National Company

Dubai, United Arab Emirates

November 2021 - August 2024

• Plan and lead activities on all channels of Digital media, like SEO, Paid Media, Affiliate and Email for the E-Com website of Jashanmal (Retail) across the GCC
region along with other E-Com websites of franchise brands like Clarks, Bally, Delsey, & Kipling
• Work closely with Brand Marketing, Business Intelligence, Buying & merchandising, Technology and Content teams
• Paid Media, SEO, and Affiliate agency management: Oversee and lead the digital deployment of campaigns, plan & evaluate the performance across platforms
• Forecasting: Use reasonable logic to forecast orders, customer acquisition, traffic, and revenue numbers
• Data, Reporting and Analysis: Create comprehensive weekly/monthly and project specific reports to measure performance of all digital marketing & SEO efforts and
assesses them against goals (ROI and KPIs)
• Monitor and manage daily Google Adwords, Facebook, Tiktok and other self-serve dashboards to ensure campaign setups and deliveries are on track basis approved digital media plans

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

SENIOR MEDIA MANAGER - DIGITAL

April 2021 - October 2021

Interactive Avenues (IPG Mediabrands)

Mumbai, India

April 2021 - October 2021

• Lead the Amazon Prime Video and Mahindra Finance digital strategy, media planning, execution and servicing
• Build plan approach, choose advertising platforms using tools like GWI & comScore to devise plans that deliver on clients business goals
• Guide team on writing ad copies, performing keyword research and creating reports
• Review campaign setups as per approved plans on platforms like Google Adwords & Facebook Business Manager
• Lead interactions with the client team to guarantee timely delivery of review presentations, media plans, and campaign performance reports
• Co-ordinate setup of campaigns with programmatic team on DV360
• Monitor daily DV360, Google Adwords, Facebook and other self-serve dashboards
• Responsible for all financial paperwork involved to ascertain payments are received and made on time for agency profitability

Company industry:
Advertising
Job role:
Marketing and PR

BUSINESS MANAGER – DIGITAL PLANNING

December 2018 - December 2020

Wavemaker (GroupM Media)

Mumbai, India

December 2018 - December 2020

• Digital strategy, planning, execution and servicing of the entire non-chocolate category of Mondelez India; i.e. Oreo, Bournvita, Tang, Cadbury Chocobakes, Cadbury Cocoa Powder etc.
• Work closely with client, senior management, and creative agency, to build Annual Media Strategy
• Responsible for Campaign performance & setups on DV360 & Facebook dashboards
• Responsible for presentation of monthly digital media plans, reviews and implementation ideas to clients
• Train and upskill Planning Executives to develop core competencies and to deliver seamless client work
• Ensure financial process is followed in terms of client set-up & invoicing

Company industry:
Advertising

MANAGER – DIGITAL MEDIA PLANNING

September 2017 - December 2018

PHD India (Omnicom Media Group)

Mumbai, India

September 2017 - December 2018

• Managed entire Foods category of Unilever (Kissan, Knorr, UFS), and Volkswagen
• Daily co-ordination and management of digital media campaigns including planning, execution and reporting
• Setup and managed all paid media campaigns across Google Adwords, Facebook & LinkedIn advertising
• Explored and identified, with Media Partners (Facebook and Google), a measurement strategy that helped offer planning insights to inform and improve
our media investment strategies
• Created campaign review decks & client presentations highlighting effectiveness and performance of media campaigns

Company industry:
Advertising

MEDIA MANAGER

October 2015 - September 2017

Gozoop

Mumbai, India

October 2015 - September 2017

• Clients managed - Papa Johns Pizza, Enchanted Valley Carnival, Samajwadi Party, Reliance Fresh, DELL, CordLife etc
• Implementation, Maintenance, Optimization & Reporting of assigned projects across Google Adwords, Facebook, Twitter & LinkedIn advertising
• Work directly with Media Director in creating & presenting digital media plans
• Assist Finance team with ad spend reporting, invoicing and analysis
• Management of all placements with media vendors for assigned projects; including negotiation, initial orders and invoice reconciliation
• Oversee & train Junior Media Executive to develop core competencies

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

CLIENT SERVICING EXECUTIVE

April 2015 - October 2015

Windchimes Communications

Mumbai, India

April 2015 - October 2015

Clients managed - YES Bank, WWE, Mumbai etc
• Planning & Executing Social Media Campaigns

Company industry:
Advertising
Job role:
Customer Service and Call Center

Social Media Executive

October 2014 - April 2015

Iksula Services Pvt Ltd

Mumbai, India

October 2014 - April 2015

Company industry:
IT Services
Job role:
Marketing and PR

Education

University of Mumbai

May 2025

May 2025

Bachelor's degree, COMPUTER SCIENCE

India

R.D. National College

March 2011

March 2011

High school or equivalent, Science

India

Bombay Scottish School

April 2009

April 2009

High school or equivalent, ICSE

India

Skills

Facebook
Expert
Facebook
Expert
PPC
Expert
PPC
Expert
Google Adwords
Expert
Google Adwords
Expert
Digital Strategy
Expert
Digital Strategy
Expert
Media Planning
Expert
Media Planning
Expert
Google Adwords
Expert
Google Adwords
Expert
Facebook Ads
Expert
Facebook Ads
Expert
Ad Operations
Expert
Ad Operations
Expert
Media Planning
Expert
Media Planning
Expert
Team Management
Expert
Team Management
Expert
Digital Strategy
Expert
Digital Strategy
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Google Analytics
Expert
Google Analytics
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Languages

English
Intermediate
Hindi
Native Speaker
Arabic
Beginner

Training and Certifications

Certifications
Google Display Ads Certificate
Apr 2021 - Apr 2022
Show credentials
Google Search Ads Certificate
Apr 2021 - Apr 2022
Show credentials
Facebook Media Planning Certification
May 2020

Hobbies

  • Football
    Have represented School, College and Workplace in numerous Football competitions