Creative and Marketing Manager
Retail
Total years of experience :16 years, 1 Months
• Responsible for creation of E-Commerce Websites & Social Media Presence.
• Leading the development of marketing deliverables including websites, corporate profiles, brand guidelines, corporate identity and online newsletters.
• Prepare new product marketing plans in cooperation with the CEO.
• Ensure cost efficiency in budget by constantly reviewing procurement of print production and creative supplies.
• Created and ensured set strategy campaign, achieving pre-proposed goals that strengthens company’s reputation and brand.
• Handling social media platforms and engagement with followers.
• Developed and implemented company marketing strategy.
• Responsible for controlling IT side of the company to make sure all the process runs smooth in the office and in the retail showrooms
• Spearheaded the business’ digital marketing strategy - formulation, design, implementation and review of plans against commercial and budgetary objectives.
• Led the design, creation and curating of content on all digital channels in accordance to brand guidelines, including social media channels.
• Designed and produced full suite of marketing and sales collateral, from interactive presentations to traditional print mediums
• Leveraged mastery of various digital levers - SEO, Google AdWords, social engagement - to increase online impressions across all digital mediums by 7x, within 6 months of implementing strategy
• Increased monthly unique visitors per month to website by 3.5x within 6 months
• Increased number of followers on all social channels by 9x within 6 months
Boutique agency specializing in crafting immersive, turnkey digital experiences.
• Built and managed a team of 15 Programmers/Designers to spearhead the growth of the company’s revenues by 40% in 3 years by focusing on the most complex projects requiring original and innovative solutions; clients include FORD, LEXUS, MINI and Jacky’s Electronics.
• Responsible for costing and overseeing project budgets worth up to AED120, 000; projects yielded up to 8x worth of sales leads over their invested budget.
• AED340, 000 worth of revenues - 80% of annual growth - were a result of referrals from existing clients.
True Logic is an interactive organization, specializing in online communication, digital experiences, and business-empowering technology services.
• Led a team of 13 employees to win and deliver projects that saw revenues grow by 20% month-on-month.
• Won large, complex projects for clients such as the Al Shaer Group and Deal Gobbler, for whom we developed and managed their online deals website - www.dealgobbler.com - that helped them increase revenues by 60% in just under 2 years
Paris Gallery Group is a family-held business group headquartered in Dubai. As the Middle East’s leading luxury retailer, the Group operates more than 80 stores retailing over 450 international brands across the Gulf region.
• Designed and developed a visually stunning, interactive and critically acclaimed multi-media presentation as part of the team that successfully led venerated luxury retailer, Paris Gallery's, award-winning rebranding campaign; Paris Gallery was named Middle East Premium Luxury Retailer of the Year category 2008 by industry publication RetailME over illustrious international and regional peers such as Tiffany’s and the Chalhoub Group’s Etoile.
• Engineered a revamped Paris Gallery web portal as part of an omni-channel marketing campaign that enabled us to register 2m new customers to our database, register a 5% increase in repeat purchases and increase store visitation rate by 2x within a year.