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Muhammad Aftab Ahmed, Senior Business Intelligence Consultant

Muhammad Aftab Ahmed

Senior Business Intelligence Consultant ·Adnoc

Pakistan

Higher diploma, PGD - Big Data Analytics

Work experience

Total years of experience: 7 years, 7 months

Senior Business Intelligence Consultant

October 2023 - Present

Adnoc

Abu Dhabi, United Arab Emirates

October 2023 - Present

Company industry:
Oil & Gas
Job role:
Oil and Gas

Senior Data Engineer - Applied Artificial Intelligence

February 2023 - August 2025

Afiniti

Karachi, Pakistan

February 2023 - August 2025

Afiniti Inc.
American Multinational Data and Software Unicorn
World-Leading Applied Artificial Intelligence Company

Key Achievements
✔ Managing Altice USA (Fourth Largest Telcom) account with daily 50+ Extract, Transform and Load (ETL)
✔ Integrate third party data sources within system to provide 270+ features to improve ML models
✔ Performing deep dive to debug process, result in improves revenue and churn scores by 4.6%
✔ Optimize job logics for smooth enterprise workflow, maximizing performance metrics and gain


• Leading 4 members team of data engineers, mentoring for successful execution of project deliverables
• Design advance data engineering solutions for AI team for higher client satisfaction and retention
• Orchestrate complex data pipelines using SQL, Python and Talend Studio for efficient data processing
• Prepare scalable data models, database schemas, optimizing data storage and retrieval performance
• Collaborate monitoring and alerting mechanisms to anticipate and resolve issues for higher availability
• Implemented data governance to ensure compliance with industry regulations and best practices
• Coordinate with client data services team and data scientists to deliver business oriented solutions
• Adopting agile methodologies and iterative workflows with CI/CD for timely project delivery

Company industry:
IT Services
Job role:
Information Technology

Senior Business Analyst

November 2020 - January 2023

Cnergyico

Karachi, Pakistan

November 2020 - January 2023

Cnergyico is Pakistan’s Private Business Conglomerate with $ 890 M Annual Revenue and 1200+ Employees

Key Achievements:
✔ Profit maximization of 1.2M $ (YoY) by adjusting penalty through Linear Regression ML Modelling
✔ Leading Cnergyico Cost Model (CCM) development for upcoming finished product prices deregulation
✔ Development of Weekly Cnergyico Management News brief (Regional & International Market Analysis)
✔ Projects includes APL acquisition for product export via country only SPM for Cnergyico Upgrade-1

• Provide strategic business consultancy to rightly influence product design, pricing and operation
• Communicate sophisticated algorithms as simple, data-led stories to recommend business action plans
• Interactive dashboard preparation includes Cnergyico News Brief, Daily Critical Business Report, etc.
• Data munging: structuring, cleaning, enriching, and validating to identify patterns using statistical models
• Feature engineering includes imputation, outliers, binning, scaling, etc. for ML-based predictive analysis
• Process data using SQL, Python, and Power BI to quantify financial supply chain KPIs and metrics
• Supervise budgeting, spend analysis, performance benchmarking, and economic/feasibility studies
• Apply research techniques to analyze complex data sets and identify issues in business strategy
• Database design, normalization, and ER modeling to define entity-attribute relationships
• Analyze data to translate research findings into actionable process improvement insights
• Forecast macro trends to hedge risks, reduce supply chain costs, and capitalize on opportunities
• Identify new data sources in the master database to continuously optimize statistical efficiency

Company industry:
Oil & Gas
Job role:
Information Technology

Data Analyst

November 2018 - November 2020

Cnergyico

Karachi, Pakistan

November 2018 - November 2020

Business management includes cross functional skillset to perform multi disciplinary tasks as follows:

Data Analytics:
• Data Munging: discovery, structuring, enriching and validating to reveal trends by statistical models
• Feature engineering includes imputation, outliers, binning, and scaling for predictive machine learning
• Data analytics using Python (Pandas, NumPy, Statistics, etc.) to improve business performance
• ER/EER modeling and database normalization to structure logical entity-attribute relationships.

Sourcing and Procurement:
• Purchasing of goods and services includes PR, PO, GR, Inspection (SAT / FAT), Invoicing and Closure
• Vendor Sourcing by RFx process (EOI, RFP, RFQ, ITT ) as per PPRA / SPPRA rules and regulations
• Evaluation of incoterms (E|F|C|D series) and assessment of payment methods (OA, CAD, LC & CA)
• Scrutinising of documents includes bill of lading (B/L), certificate of origin (CoO), invoices etc.

Demand and Supply Planning:
• Forecast sales demand by analyzing turnover ratios, market trends, seasonality and promotions
• Organize BoM, MM, work centers, cost centers & routing of products to meet demand forecast
• Execute MRP and MPS runs of dependent and independent demand to achieve lean productions

Financial Supply Chain Analysis:
• Develop quarterly business plans includes budgeting, spend analysis, product portfolio management
• Foresee macro-economic factors to hedge risk, divert supply chain and exploit market opportunities
• Supervise budget allocation, operation, inventory replenishment, distribution network and SI&OP
• Contract management to amend clauses such as Indemnification, hold harmless, limited liability etc

Company industry:
Oil & Gas
Job role:
Information Technology

Education

Institute Of Business Administration

January 2023

January 2023

Higher diploma, PGD - Big Data Analytics

Pakistan

Institute Of Business Management

September 2021

September 2021

Master's degree, Master of Business Administration - MBA

Pakistan

Ned University Of Engineering And Technology

September 2018

September 2018

Bachelor's degree, Process Engineering

Pakistan

Skills

ETL
Expert
ETL
Expert
Business Analytics
Expert
Business Analytics
Expert
sap bi bw
Expert
sap bi bw
Expert
Data Warehouse Architecture
Expert
Data Warehouse Architecture
Expert
Business Intelligence
Expert
Business Intelligence
Expert
Data Architecture
Expert
Data Architecture
Expert
Business Intelligence (BI)
Expert
Business Intelligence (BI)
Expert
Power BI (DAX, M Language, Semantic Modeling, RLS)
Expert
Power BI (DAX, M Language, Semantic Modeling, RLS)
Expert
SQL (Advanced Queries, Optimization)
Expert
SQL (Advanced Queries, Optimization)
Expert
ETL Development (Talend, Informatica PowerCenter, IICS, SSIS)
Expert
ETL Development (Talend, Informatica PowerCenter, IICS, SSIS)
Expert
Python for Data Analysis & ML (Pandas, NumPy, Scikit-Learn)
Expert
Python for Data Analysis & ML (Pandas, NumPy, Scikit-Learn)
Expert
Data Modeling (Star/Snowflake Schemas, Fact-Dim Design)
Expert
Data Modeling (Star/Snowflake Schemas, Fact-Dim Design)
Expert
SAP ERP Integration (with BI Tools)
Expert
SAP ERP Integration (with BI Tools)
Expert
SSAS (Tabular Models), SSRS
Expert
SSAS (Tabular Models), SSRS
Expert
Dashboard Design & Data Visualization
Expert
Dashboard Design & Data Visualization
Expert
Tableau (Logical/Physical Layer Modeling, LOD Expressions, Prep Flows, Interactive Dashboards)
Expert
Tableau (Logical/Physical Layer Modeling, LOD Expressions, Prep Flows, Interactive Dashboards)
Expert

Social profiles

Languages

English

Expert

Training and Certifications

Certifications
Talend Data Integration Certification
Feb 2023
ABAP for SAP Users
May 2024
SAP BI/BW: Project Design and Implementation
Mar 2024
SAP S/4HANA: Beyond the Basics
Apr 2024
Tableau for Data Scientists
Jan 2024
Advanced Tableau Desktop
Jul 2025
Tableau: Creating Interactive Dashboard
Dec 2022
Analyze and Model Data to Create Insights
Dec 2022
Tableau - Explore and Analyse Data
Dec 2022
Power BI: Integrating AI and Machine Learning
Nov 2023
Advanced Power BI: DAX Language, Formulas, and Calculations
Oct 2023
Master Microsoft Power BI
Sep 2023
Power BI Top Skills
Sep 2023
Power BI Dataflows Essential Training
Sep 2023
DAX Functions in Power BI
Nov 2022
Data Transformation in Power BI
Oct 2022
Data Modeling in Power BI
Oct 2022
ARIMA Models in Python
Mar 2023
Machine Learning with Tree-Based Models in Python
Mar 2023
Machine Learning with Python (scikit-learn)
Feb 2023
Unsupervised Learning in Python
Jan 2023
Statistics in Python
Nov 2022
SQL Server Machine Learning Services: Python (SSMLS Python)
Jan 2023 - Jan 2023
SQL Server Integration Services (SSIS)
Jan 2023
SQL Server Reporting Services (SSRS)
Jan 2023
Microsoft SQL Server 2022 Essential Training
Jan 2023
Microsoft SQL Server 2022 Essential Training
Jan 2023